A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
More AdExchanger:
AdExchanger: Origins
AdExchanger: Crisis In Ad City (Part I)
AdExchanger: Crisis In Ad City (Part II)
AdExchanger: Enter Malware (Part I)
AdExchanger: Enter Malware (Part II)
AdExchanger: Enter Malware (Part III)
AdExchanger: Enter Malware (The Conclusion)
AdExchanger: Angels And Startups
AdExchanger: Rumble In Arbitrage Plaza (Part I)
AdExchanger: Rumble In Arbitrage Plaza (Part II)
AdExchanger: Rumble In Arbitrage Plaza (Part III)
AdExchanger: Rumble In Arbitrage Plaza (Part IV)
AdExchanger: Rumble In Arbitrage Plaza (Part V)
AdExchanger: Rumble In Arbitrage Plaza (The Conclusion)
AdExchanger: A Visit To The Museum Of Modern Audience (Part I)
AdExchanger: A Visit To The Museum Of Modern Audience (Part II)
AdExchanger: Father R.O.I. And The Church Of The Holy View-Through
AdExchanger: Angst In Publisher Town - Intro
AdExchanger: Angst In Publisher Town - Part II
AdExchanger: Angst In Publisher Town - Part III
AdExchanger: Angst In Publisher Town - Part IV
AdExchanger: Angst In Publisher Town - The Conclusion
AdExchanger: The Queen Of Brand Safety - Part I
AdExchanger: The Queen Of Brand Safety - The Conclusion
AdExchanger: DR Stars - Part I
AdExchanger: DR Stars - The Conclusion
AdExchanger: The Emergency Slide
AdExchanger: Data Leakage
AdExchanger: The Quarterly Outlook For Advertising
AdExchanger: Shaken Or Stirred
AdExchanger: Retargeting Kills
AdExchanger: Solve The Puzzle
AdExchanger: My Life Is Data (Part I)
AdExchanger: My Life Is Data (Part II)
AdExchanger: My Life Is Data (Part III)
AdExchanger: My Life Is Data (The Conclusion)
AdExchanger: Smell Like Audience Buying
AdExchanger: Ad Tech Week In NYC
AdExchanger: Audience Roadshow
AdExchanger: The Belle Of The Ball
AdExchanger: Channeling Digital Ads
AdExchanger: RTB Auction Still Frame
AdExchanger: The Great Online Privacy Battle
AdExchanger: Under The RTB Tree
AdExchanger: This Is Our Year
AdExchanger: How To Get Start-up Investment
AdExchanger: The Brand Marketer Goes Digital
AdExchanger: The Broswer Decides
AdExchanger: The Facebook Ad Network
AdExchanger: Aol Ad Strategy
AdExchanger: The Race For Supply
AdExchanger: I Am Back
AdExchanger: Digital Marketing Plan – Execution Phase
AdExchanger: The Bog Of Data
AdExchanger: Nice Branding
AdExchanger: First-Party Data Party
AdExchanger: Attribution Pachinko
AdExchanger: Adtechophobia
AdExchanger: Real-Time Optimization
AdExchanger: The Audience Bomb
AdExchanger: The Dynamic Creative
AdExchanger: Ad Technology PR
AdExchanger: 2011
AdExchanger: IPOs Coming To Ad Tech?
AdExchanger: Feeding The Graph
AdExchanger: A Publishers Nightmare
AdExchanger: #winning
AdExchanger: Welcome Aboard
AdExchanger: Early DMP
AdExchanger: Pie Contest
AdExchanger: The Marketing Stack
AdExchanger: Q2 2011
AdExchanger: Queries Per Second
AdExchanger: Audience Data Mining
AdExchanger: The Display Compass
AdExchanger: Where Is The Software
AdExchanger: I Swear I Am An Ad Network
AdExchanger: Hi Brian
AdExchanger: Tale Of Two Chairs
AdExchanger: Search Retargeting
AdExchanger: The Engagement Future
AdExchanger: Bigger Plumbing
AdExchanger: #advertisingweek #aw8
AdExchanger: The Agency And The Marketers Big Data
Considering Premium
The Cookie Pool
Entering The Purple Kingdom
Nisenholtz Retires
Display Foosball
Thanksgiving Day In Ad City
The Marketer And The ATD
Digital Training
Inside The Facebook Ad API
2012 Arrives
The Battle For Ads
Smart TV
The Engagement Revolution
The Algos
The Facebook IPO
A Viewable Impression
Cross-Channelling
What Happens Below The Fold, Stays...
Big (Ads)
Navel Gazing
Ad Trafficking
RTB Games
Incentives
A Technology Company
Planner Suspends Campaign
New Data Released On Ad Spend
The App Marketplace
Showrooming
Creative Week New York
Fifty Shades Of Ads
Context Matters
The Purchase Funnel
Lucky Social
AdExchanger arrives in Cannes
Storytelling Online
Audience Man
The Facebook Exchange
Like New
Risk Reward
Lighting The Cauldron
Lean States
Answers
CEO Bait
Technology-Driven Culture
Fat Fingers
House Ads
Data Is The Fuel
Geo-Fencing
Acqui-Hiring
Display 2012
Planet Of The Ad Tech
Barrett Leaves
Public CEO
Adding Guaranteed
The Real Partners
The Creation Of Addressability
Black Friday
River Of Pricing
Big Data
Programmatic Arrives
Holistic Yield Management
Pirates Of The Copyright Sea
Tag Management
Vanity Graph
The Fourth Horseman?
Premium Tiki
Demand-Side Platform
Ad Scouts
Programmatic Dog
Swimming With The Client
The Ad Tech Pope
Cookie Vault
The Chameleon Botnet
The New Normal, San Francisco
Data-Driven Spring
Hashing
Mobile Panini
Money-Back Guaranteed
Second-Party Data Party
Online GRP
Cutting The Tumblr Lawn
Catching The Video Ad Thermal
Data Coop
CRM
The Creative And Cannes
Native Ads
Dr. Programmaticstein
Zip+4
The Mobile Shift
Programmatica Upfrontus
Scale Matters
Avoiding The Rollercoaster
The Mobile Freight Train
AdExchanger In Vogue
The Marketers Calendars
Its Mine
Grumpy Planner
Recruiting Digital
BRIC Housing
Buying A DMP
Delayed Viewability
AdExchanger Barge
Marketing Tech
Programmatic Nuts
Santas Cookies
The Blizzard Of Data
Presto
Creative Shop
One-To-One Communication
The State Of Programmatic
Winter Storm Adzilla
The Innovation Triangle
Ad Tech Conference
Day One
TV Video Collide
Transparency Class
The Big Wave
Advertising VR
Stirring CPG
Closing The Loop
Shopper Marketing Data
The Anonymous Login
Fraud Today
Extending The Pipes
Convergence
Internet Of Things
Programmatic Gamble
Gooooooooooooal
The Tube Abides
Demand-Side Lineup
Hearability
Late Stage Ad Tech
Dr. Programmaticstein Strikes Again
Data-Driven Publishers
"Hope this works!"
The Fight Against Fraud
Probabilistic Meets Deterministic
Cross-Device Cook-Off
Magnum P.I.I.
Programmatic Is Here
Shopping For Native
Yahoo Power Up
Pitching The Marketer
Caught In The Eurozone
King Cloud
Trick or Treat?
Login Now!
Waste of Space
G-Men Answer the Call
Elf-Serve
Google Viewability Benchmark
Clickbait
Sold
Through the Data Woods
Crossing Into 2015
The Video Brick Road
The Brand Trading Desk
Publishers Paradise
TV Infrastructure
Programmatic Super Bowl
We Are Still Not At 100%
Verifying Viewability
Aquamans Sidekick: Acqui-Hire!
Looking Forward
Screening The Suppliers
TV-Web Convergence
The Church of Apps
New School
The Shift to Transparency
The TV Line Dance
Shopping For Tech
Raise The Main Sail
Fraud Avengers
Can you hear me now?
Creative Comes Out To Play
Breakfast of Marketers
Labeling Native Ads
Jurassic Media
Data Breaching In Cannes
TV Data Collection
Microsoft Leaves The Party
Programmatic Pompeii
All Tomorrows Retail
The Four Mavens
Pooling The Device Data
It looked stable!
Hey, wha happen?
Showdown At Opt-Out Corral
The Mobile Maelstrom
Building The Device Bridge
Instagram Pit Stop
Blocking Mobile Ads
King Pub
Oktoberfest
The Other Shoe
The Fickle User
Total Audience Measurement
House of PII
Exit This Way
Google Admits Third Parties
Dont Worry Its Simple
Omni-Channel Friday
Lord Of What Manor
The Big Game
First Dance
Oh, mama! Why must I marry? Why?
Native Lumberjack
Video Scarcity
Content Loading Zone
Dumping The Ballast
March Adness
Inspecting The Troops
They Grow Up So Fast
Let There Be Stack
Zucks New Empire
Second Lunchtime
The Mobile Canopy
Razzle-Dazzle!
Election 2016
In The TV Dojo
Open Summer
Television Camp
Working For Tips
Power Couple
Automating The Chop Shop
Planet of the Brexit
Officer Algorithm
Location Go
Choosing Agency Models
Verizon Waxing
The New Collector
Headwinds
Going Gold
Doom and Boom
Omni-channel?
Back To School!
That seats taken.
Reinforcements
Facebook Video Metrics
Add To Cart
Xetail
Measuremints
Spooky
Its Almost Over
Garbage In
Earned Media
Picky Eater
Is this thing finally happening
Here Comes A New Challenger
All The Presidents Men
Investing In AI
Year Of The Marketer
Not It
Unhappy Medium
Server Side Integration
Special Delivery
Scouring the Supply Chain
Chronicles of MediaLink
Billionaire Club
Closing The Loop
Oh Snap
Taking It In House
One more time, Michael
Brand Safety
Data Mountaineering
Last Look
The Attribution Game
I eats me data
The Quest For Quality
Jockeying For Position
A Comfortable Siege
Mt. Viewmore
The Unified Auction
Full Transparency
House Rules
Cant Have It Both Ways
Posted
Onboarding
Targeting Millennials
Summer Fridays
Acquired Taste
We brought our own.
Supply Path Optimization
Media Totality
Now Serving
Escape Velocity
Compliance
Tinkering
But how do you frequency cap them?
Artificial A.I.
HTML5 Mob
GDPR Compliance
I think we need another reorg.
I presume this is a depiction of the first car getting lapped by the second?
The last I checked Right Media has pretty significant supply in the marketplace. Not sure why they would be lapped.
Love it! A picture worth a thousand words of description about the market.
When did Right Media enable RTB?
2009/2010
Vrooooom that lead car looks FAST!
Best one yet. I fully take back my initial skepticism around running comics. As usual you were right John.