Home Ad Exchange News Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook

Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook

SHARE:

Lexi Reese Joins FacebookAccording to a source, the director of sales for the DoubleClick Ad Exchange in the US, Lexi Reese, is leaving Google to join Facebook and work on their “local ads” business – still looking into what that means exactly.

Reese had been the Director of the Google Content Network prior to taking on the DoubleClick Ad Exchange role in late 2009 where she succeeded Michael Rubenstein, who joined AppNexus as President in September 2009.

These are much different days for Google as it relates to the Exchange than 2009 as it is increasingly seen as the unstoppable force in non-guaranteed, display ad buying and selling, whereas when Rubenstein left, the Exchange was just starting to percolate – though there is always a sense of inevitability when Google “goes for it.”

A Google spokesperson confirms her departure.

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.