Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Accessing The UDID
According to TechCrunch, a mobile marketing platform called Appsfire has, at the very least, grabbed the PR baton and claimed that it has figured out a new solution that will overcome the closure of UDID access by Apple through its iOS. Appsfire describes its solution as open source and says on its blog, “Appsfire is both a developer of consumer apps and an ad network, we sought a UDID replacement but were not interested in a solution owned by any single provider.” (source: @whattheyknow)
Crazy Stat Of The Week
Search Engine Watch reports on a new Chitika study finding which states, “The lower your position is on the search engine results page, the higher the likelihood that visitors will click on ads on your page. The 10th position sites showed nearly double the click-through rate (CTR) of those sites ranking in first position.” Yet another on which to optimize! Read more.
Publishers Vs Itunes
Publishers are trying to decide between using Apple’s own proprietry subscription system – and accessing the favorable iPad app demographic – or going it alone and producing their own web app and subscription service. The Financial Times has decided to go it alone as All Things D’s Peter Kafka quotes an Financial Times spokesperson, “We removed the app after amicable discussions with Apple. ITunes will remain an important channel for new and existing advertising-based apps.” Read more.
A Retargeter Grows On Amazon
Retargeter TellApart talks about its relationship with its vendor Amazon Web Services in an AWS blog post. The company says, “About the only thing that hasn’t grown by at least 2x is our AWS bill. We’ve made smart use of the recently announced EC2 Spot Instances for our less urgent Hadoop-based data processing jobs, and we’ve implemented an architecture based on EC2 Reserved Instances to reduce costs for our more predictable front-end ad serving.” But, of course. Read more.
Too Many Exchanges
A new report from video analytics and video DSP TubeMogul says that some publishers may not be maximizing their yield for video inventory. TubeMogul says, “Two out of three pre-roll ads available for real-time media buying are on sites that monetize on multiple exchanges or platforms, where CPMs differ by an average of $6.10 to reach identical sites.” I say – buy it on the cheaper exchange! Read more.
IBM Adds Analytics
IBM is on the acquisition trail – albeit the target, this time, is security-related analytics as Big Blue bought i2 for $387 million according to TechCrunch. Reuters notes, “In five years, IBM has spent more than $14 billion on 25 acquisitions focused on analytics to help its customers deal with exponentially growing amounts of unstructured data from sources such as social media, biometrics and criminal databases.” Read more.
Aol To PE?
Bloomberg reports about ongoing rumors that Aol may be sold to a private equity (PE) firm. Wall Street and Evercore analyst Ken Sena says, “Private equity could look at the business and decide that the company is worth a lot more than its current price tag … The question is, between now and when the access business ultimately declines, will they be profitable enough?” Read it.
Somebody Tell HR
But Wait. There’s More!
- Facebook Tests Ads Opt-Out User Feature – ClickZ
- Ad Retargeter AdRoll: “Cookies are the New Email” – Search Engine Journal
- Target.com reboot thinks outside the big box – StarTribune
- Jemm Group announces further expansion – press release
- Consumers Demand Personalized Messaging Across All Verticals – eMarketer
- PR shops still playing catch-up on digital – PR Week
- Top of page bid estimates – Inside AdWords
