Home Ad Exchange News Going Around The UDID; Financial Times Says No To iTunes; Multi-Exchange Strategy

Going Around The UDID; Financial Times Says No To iTunes; Multi-Exchange Strategy


Targeting UDIDHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Accessing The UDID

According to TechCrunch, a mobile marketing platform called Appsfire has, at the very least, grabbed the PR baton and claimed that it has figured out a new solution that will overcome the closure of UDID access by Apple through its iOS. Appsfire describes its solution as open source and says on its blog, “Appsfire is both a developer of consumer apps and an ad network, we sought a UDID replacement but were not interested in a solution owned by any single provider.” (source: @whattheyknow)

Crazy Stat Of The Week

Search Engine Watch reports on a new Chitika study finding which states, “The lower your position is on the search engine results page, the higher the likelihood that visitors will click on ads on your page. The 10th position sites showed nearly double the click-through rate (CTR) of those sites ranking in first position.” Yet another on which to optimize! Read more.

Publishers Vs Itunes

Publishers are trying to decide between using Apple’s own proprietry subscription system – and accessing the favorable iPad app demographic – or going it alone and producing their own web app and subscription service. The Financial Times has decided to go it alone as All Things D’s Peter Kafka quotes an Financial Times spokesperson, “We removed the app after amicable discussions with Apple. ITunes will remain an important channel for new and existing advertising-based apps.” Read more.

A Retargeter Grows On Amazon

Retargeter TellApart talks about its relationship with its vendor Amazon Web Services in an AWS blog post. The company says, “About the only thing that hasn’t grown by at least 2x is our AWS bill. We’ve made smart use of the recently announced EC2 Spot Instances for our less urgent Hadoop-based data processing jobs, and we’ve implemented an architecture based on EC2 Reserved Instances to reduce costs for our more predictable front-end ad serving.” But, of course. Read more.

Too Many Exchanges

A new report from video analytics and video DSP TubeMogul says that some publishers may not be maximizing their yield for video inventory. TubeMogul says, “Two out of three pre-roll ads available for real-time media buying are on sites that monetize on multiple exchanges or platforms, where CPMs differ by an average of $6.10 to reach identical sites.” I say – buy it on the cheaper exchange! Read more.


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IBM Adds Analytics

IBM is on the acquisition trail – albeit the target, this time, is security-related analytics as Big Blue bought i2 for $387 million according to TechCrunch. Reuters notes, “In five years, IBM has spent more than $14 billion on 25 acquisitions focused on analytics to help its customers deal with exponentially growing amounts of unstructured data from sources such as social media, biometrics and criminal databases.” Read more.

Aol To PE?

Bloomberg reports about ongoing rumors that Aol may be sold to a private equity (PE) firm. Wall Street and Evercore analyst Ken Sena says, “Private equity could look at the business and decide that the company is worth a lot more than its current price tag … The question is, between now and when the access business ultimately declines, will they be profitable enough?” Read it.

Somebody Tell HR

But Wait. There’s More!

Must Read

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.

Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.