AdExchanger
Articles By AdExchanger
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VivaKi’s Scheppach: 'ITV' Is Dead, But Set-Top Box Advertising's Alive And Well
The past few months haven’t brought a lot of positive headlines in the “advanced TV” space. The much hyped collaboration among the top cable companies to create a national interactive TV advertising sales platform broke apart when Canoe Ventures said it would concentrate solely on driving video-on-demand ads and TV Everywhere projects. Then, last week, […]
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Report: Apple 'Replacing' UDID; Yandex Targets TV Online; Facebook Ads Work Says comScore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple’s New UDID The Wall Street Journal’s Jessica Vascellaro says that Apple may be coming to the rescue of mobile ad developers (my words), and presumably mobile ad networks, who are looking for a targeting alternative to the UDID – or device ID used […]
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Analyst: DG Unlikely To Get A Better Bid Than Rival Extreme Reach
Digital ad management provider DG will likely face serious questions from its shareholders amid rumors that the company rejected a $20 dollar per share bid from video ad services company Extreme Reach. While Irvine, TX-based DG possesses some advantages in the digital marketplace, particularly thanks to last year’s $414 million acquisition of ad tech firm […]
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AdExchanger: Lucky Social
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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FM's Battelle: Data Levels The Playing Field
Last week, John Battelle, founder and chairman of blog network Federated Media, decided to join the board of marketing data services and technology company Acxiom – a digital entity that could hardly be more different from FM, which has positioned itself as a proponent of “conversational marketing” that looks to connect consumers and advertisers through […]
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OPINION: Data-Driven ThinkingThe Attribution Error
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Jeremy Stanley is SVP Product and Data Sciences for Collective. As an industry we have largely concluded that existing measurement solutions (CTR, view-through and click-through conversion) have glaring flaws. And so we have […]
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Salesforce Radian6 CEO LeBrun And Buddy Media CEO Lazerow Talk Transaction: Paid Media Matters
On Monday, Salesforce.com announced the acquisition of social marketing software company Buddy Media for $689 million. Read more. Marcel LeBrun, CEO of Salesforce Radian6, and Michael Lazerow, CEO of Buddy Media discussed the transaction with AdExchanger. AdExchanger: Marcel – can you talk a little bit about why Salesforce’s Radian6 is part of the discussion when […]
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Enter 'DoubleClick Digital Marketing': Google Transforms Ad Stack Into a Unified Pancake
Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to DoubleClick customers today, Mohan will outline imminent plans to consolidate DoubleClick’s fragmented menu of advertiser-facing technologies into a single […]
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ANA's Liodice on Microsoft's Do-Not-Track Shocker: 'No Context, No Rationale'
Bob Liodice, CEO of the Association of National Advertisers, is far from alone in being flummoxed by Microsoft’s decision to roll out IE 10 with Do Not Track “on” by default. But, as a key figure in privacy self-regulation, his confusion is poignant. “This came out of left field: no context, no rationale, no rumors […]
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Google to Buy Meebo, in Bid for Social Content Discovery
Google has agreed to buy hosted IM platform Meebo in a deal that signals its growing eagerness to wrap its head (and pocketbook) around social and “earned” media– including how to monetize content-driven brand connections. The purchase price was not disclosed, but in an earlier report about talks between the companies, AllThingsD claimed the price […]
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CRM Leaders Betting On Social Says Blackstone's Pashalides
It’s official. CRM loves social as it looks to make actionable its vast data sets. The announced acquisition of Vitrue by Oracle a couple of weeks ago has been followed today by the $689 million purchase of Buddy Media by Salesforce.com. Jeff Pashalides, Head of SaaS Advisory at Blackstone offfered his thoughts on the acquisition: […]
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Salesforce.com Acquires Buddy Media for $689 Million; CEO Lazerow Reflects
Here’s a snippet from the release: “Salesforce.com, the enterprise cloud computing company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world’s leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed during salesforce.com’s fiscal third quarter […]
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Microsoft's Surprise 'Do Not Track' Move, By The Numbers
Microsoft’s decision to ship Internet Explorer 10 with Do Not Track “on” by default has created palpable upset in digital ad circles. Evidon, the Association of National Advertisers, and the Interactive Advertising Bureau quickly lambasted the decision, which may renege on a non-publicized agreement among members of the Digital Advertising Alliance that DNT should be a […]
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Experian Marketing Services Exec Seeley On Conversen Acquisition And Audience IQ Impact
Matt Seeley is President of Experian Marketing Services. Seeley recently discussed his company’s acquisition of Conversen with AdExchanger. Conversen develops “interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels,” according to the Experian press release announcing the purchase. Read it. AdExchanger: For the the […]
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OPINION: Data-Driven Thinking'Viewable Impression' Boosters Ignore Simple Math
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joshua Koran is VP Digital Product Management, Research and Data for AT&T AdWorks. Much has been written about the “viewable impression” metric, which banishes impressions that go unnoticed by consumers. It relies on […]
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AdExchanger: The Purchase Funnel
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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LifeStreet, Flush With $66 Million, Sees More to 'Life' Than Driving App Installs
LifeStreet Media has, to this point in its trajectory, been focused on driving app installs through mobile and social ad placements. Its optimization engine, RevJet, claims to dramatically improve ad performance for its core customer base of app developers and publishers. But lately it’s begun to focus more on serving “true campaign objectives” rather than […]
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To Prevent Data Leakage, Embrace 'TANSTAAFL'
“Ad Agents” is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency The above headline contains an acronym long enough to strain its credibility as a time saver. TANSTAAFL stands for “There ain’t no such thing as a free lunch“, […]
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Internet Trends: Mobile Will Be Big; Battling 'Showrooming'; Skype As Model Microsoft Transaction?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Internet Trends In spite of the fact that former Morgan Stanley analyst Mary Meeker has joined the VC world (Kleiner Perkins), she is still cranking out her famous Internet Trends report which she presented at All Things D’s D10 conference. And guess what? Mobile […]
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Salesforce.com Has A New Buddy?; Yahoo 'Premium' Display; The 'Bad' In Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Salesforce.com Has A New Buddy? Social marketing software is the new DSP. Last week Vitrue was acquired by Oracle. This week, Peter Kafka says on All Things D that Buddy Media and its $90 million of venture funding is about to get rolled up […]
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'Premium' Display Ads On The Rise As Google DoubleClick's Bellack Discusses Publisher Trend Data
Today, on the Doubleclick Publisher blog, Google released a new report showing a range of display ad trends for publishers using its DoubleClick for Publishers (DFP) ad server, the DoubleClick Ad Exchange, and Google AdSense network. For example, not unexpectedly, Google’s Jonathan Bellack, Director of Product Management, Display Advertising, states, “Sell-through rates (the percentage of […]
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The State Of AdKeeper: Adding Pinterest, Commerce Says CEO Kurnit And Prez Bekkedahl
AdKeeper says it isn’t doing the proverbial pivot. In fact, it’s “keeping” the foot on the gas with a growing product line, said CEO Scott Kurnit and company President MaryAnn Bekkedhahl in an interview last week with AdExchanger. In early 2011, AdKeeper raised $35 million to support its offering of allowing consumers to “keep” online […]
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Report: Amazon Eyes Mobile Ad Networks; Facebook Device Strategy; Levinsohn's Yahoo Roadmap
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires With reports continuing to swirl of Amazon building a significant display advertising business, Kunur Patel says in Ad Age that the acquisition of a mobile ad network may be next. Patel thinks Amazon’s ecommerce data could be a powerful bottom-of-the-funnel solution for […]
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Oracle + Vitrue Reactions: Expect More Social M&A From Enterprise Players
Oracle’s deal to buy Vitrue gives it a strong foothold in community management. The execs who brokered it intend for the acquisition to be the foundation of a social platform strategy that will encompass not only to social marketing, CRM and lead generation, but eventually hiring and HR functions too. AdExchanger asked a handful of […]
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AdExchanger: Context Matters
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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MSNBC.com Becomes NBC.com?; Facebook Sharing Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Was MSNBC.com, Now NBC.com? There’s long been speculation that NBC Universal could take full control of MSNBC.com from Microsoft, its partner in the website venture. Adweek’s Mike Shields hears that the Comcast-owned network is considering it. “The site benefits heavily from its prominent placement […]
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'Partnering For The Ecosystem' - Microsoft Ads COO O'Hara And WPP Group's 24/7 Media Prez Bluman Discuss
Yesterday, Microsoft Advertising and WPP Group‘s 24/7 Media announced a new deal, which “consists of four main components that will help strengthen advertising technology stacks and expand opportunities for the marketer and publisher clients of both WPP and Microsoft Advertising,” according to a release. Read more about the components. AdExchanger discussed the deal with Dave […]
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Oracle Targets Marketing, Ads; Buys Vitrue
Oracle gets deeper into the ads space! The company has agreed to acquire social marketing software company Vitrue. Read the release. No terms have been disclosed. More from Oracle’s corporate website: “On May 23, 2012, Oracle announced that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform […]
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Frontiers in Attribution Modeling; Questions for Initiative EVP Bret Leece
Bret Leece knows analytics. He got his start in 1995 creating econometric time series models to track and predict Sprint’s call center activity, before moving on to CRM and database marketing roles including at MarketShare. Currently Initiative’s EVP of performance analytics, he has a long view of where advertising performance has been and where it’s […]
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Is Facebook Just Another Ad-Supported Publisher?
“Ad Agents” is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency Who am I to criticize a multi-billion dollar company? On the other hand, criticism is the back-bone of the internet, specifically Facebook, so why not… Facebook has […]