AdExchanger
Articles By AdExchanger
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The Viewable Unimpressive; IAB Tag Comment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Unimpressive The debate over the value of viewable impressions as a metric for online branding campaigns is endless at the moment. Following the Media Ratings Council’s preliminary conclusion that viewable impressions aren’t all that viewable right now, Mitch Weinstein, SVP, director of ad […]
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OPINION: Data-Driven ThinkingAdvancing The Industry
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1]. It has been argued that the proliferation of ad technologies over the last few years has not really advanced our industry. Moreover, some suggest […]
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Do Not Track Meltdown; Steinberg Joins Weather
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Meltdown Do Not Track will have to wait for next year. After 14 months of sometimes harsh debate via email, phone and in-person meetings, the Worldwide Web Consortium (W3C) working group charged with creating specs for the browser mechanism has all […]
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OPINION: Data-Driven ThinkingHow Big Data Sparks Creativity And Culture In Startup Land
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Keller, Chief Operating Officer at LinkSmart. Green arrows up. Red arrows down. The distillation of large amounts of data into simple information that users can understand and take […]
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Pricing The Stumble, Native; Digilant Sees Growth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Price Per Second On Digiday, Josh Sternberg takes a look at StumbleUpon advertising and its “native” format. He finds a creative pricing structure: “The most common pricing for advertisers on StumbleUpon is a flat fee of 10 cents per engagement of anything five seconds […]
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OPINION: Data-Driven ThinkingYou Say You Don’t Want a Revolution?
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, CEO and founder of Yieldbot. “It’s still day one (for the Internet). The alarm clock hasn’t even gone off. We haven’t even hit the snooze alarm. […]
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IAB Takes Over Digital Upfront; More On Federated Media Display Shift
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Upfront Momentum? This past spring’s attempt to formalize Digitas’ NewFront — the four-year-old online ad sales-focused event designed to capture the attention of media buyers attending the TV upfront presentations — was a big production. And now, the Interactive Advertising Bureau says it will […]
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Chango Gets Funds For Programmatic; Facebook's Ad Choices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chango And Cash Chango, the self-described, programmatic marketing platform has raised $12 million to help build out its retargeting system. In addition to ramping up its technology, the company is looking to hire at least 50 new engineers and sales people. “Our clients are […]
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OPINION: Data-Driven ThinkingAdding To The Brand Conversation
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, General Manager, Brand Advertising Solutions, DataXu. Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: […]
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Finding The DNT; Yahoo Eyes TVGuide.com
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Unboxed AdAge takes Microsoft’s Internet Explorer 10 browser for a spin to see how the default Do Not Track setting works. Ad Age’s Kate Kaye writes, “The DNT tool can’t be found under the Privacy settings where many users are bound […]
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The Weather Channel Adds Somaya; Ads And Glasses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Change As it continues to ramp up technology aimed at better performance for predicting weather and related ad trends, The Weather Company (FKA, The Weather Channel) is bringing in ad tech vet Vikram Somaya from Thomson Reuters to run a newly created division […]
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OPINION: Data-Driven ThinkingTime For A New Mobile Ad Format
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been designing, prototyping and deploying new ad formats in digital advertising for more than 15 years. I started one of the first rich […]
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Those Real-Time Marketing Algos; Facebook's New Big Thing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing Algos & Real-Time The New York Times’ Tanzina Vega covers digital audience buying momentum and its effect on big publishers. She writes, “That shift is punishing traditional online publishers, like newspaper, broadcast and magazine sites, who are receiving a much lower percentage of […]
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SiteScout's Mobile DSP; The Agency Model In Review
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SiteScout Goes Mobile Demand side platform SiteScout is getting more mobile. The company has increased the amount of mobile ad inventory in its system and is showing off a number of new features to its ad-buying solution. It’s promising clients more than 30 billion […]
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eMarketer: RTB To Triple By 2016; Big Measurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Really That Big Put this in your acronym pipe courtesy of eMarketer: “Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.” That’s one finding from its new study on the […]
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OPINION: Data-Driven ThinkingLess is More: Pricing Your Way Out of Data Congestion
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Tawakol, CEO of BlueKai. Pricing a shared asset like data can be counterintuitive. Data is a non-rival good, like a toll road. Even though people expect to pay for and […]
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Mobile Ad Server Heat; Brien Out At McCann
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Server Heat Ad servers have been in limbo for the last few years, which has come as a surprise to some. To quote a recent AdWeek comment by Ari Paparo, alum of DoubleClick & AppNexus, “No one thought that all the ad […]
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Reviewing The Incentivized App Model; Epsilon Adds Agencies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Joy In AppVille Is Tapjoy’s “incentivized” mobile app world crashing down? While Apple has practically kicked out apps that offer users incentives such as virtual currency in exchange for downloading a marketplace for games, Tapjoy and its brethren have largely moved to HTML5. […]
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OPINION: Data-Driven Thinking3 Ways Apple Can Transform iPhone Advertising With Its New IDFA
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, CEO of Apsalar. Every iPhone comes with an identification number — like a serial number – that’s used for connecting data to a specific handset. Until recently, the […]
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DG Break-Up May Be Imminent; Yahoo Display Trends
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Down, Flat And Up DG, acquirer of MediaMind, Peer39, Eyewonder and Unicast among others, announced its third quarter 2012 results last Thursday. The company’s TV unit reported flat results (with continued competition from Extreme Reach) as did online on an “organic” basis ($33.7 […]
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Priceline.com Buys Kayak; Eloqua's Owned, Earned, Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Travel M&A Online travel company Priceline.com has acquired Kayak for $1.8 billion. Read the release. The scream you hear is an ad platform (Kenshoo?) losing its Kayak budget. But, hold the phone! – maybe not. As travel trade Skift’s Rafat Ali points out, “Kayak […]
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Valassis Launches New Brand.net Product; Medialets Gets Funds For Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merging Online Valassis has rolled out a new product offering associated with its Brand.net acquisiton in June. Using “Purchase Precision Technology,” Valassis says that the new tech is underpinned with the merging of online and offline data as well as “access to decades of […]
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OPINION: The Sell SiderThe News Of My Death Has Been Greatly Exaggerated! -The Banner
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. There has been much talk lately about the demise of the banner as an effective communications tool. These conversations can be self-centered, pointless, naïve, or all […]
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Bazaarvoice Now Retargets For Ecommerce; Ad Price Blame Game
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network & E-Commerce Social commerce marketing and SaaS provider Bazaarvoice has acquired e-commerce ad network Longboard Media for $40 million+ (if you include the earnout) to expand, or further, its offerings. Since its founding in four years by ex-eBay and Shopping.com execs Scott […]
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GroupM's Norman On FBX Growth; Was 'NetShelter', Now 'InPowered'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘Sitdown’ On FBX In a “sitdown” with Adweek, Facebook’s head of sales, Carolyn Everson, and GroupM global CEO Rob Norman trade notes. Norman says Facebook Exchange has “quadrupled” exchange-traded media. (That’s a finger-in-your-eye to Google.) Everson adds more on FBX, “There are two things […]
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AppNexus Adds Deutsche Telekom's Ad Network; Indexing The Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. German Programmatic AppNexus will work with Deutsche Telekom’s German “sales house” Interactive Media on Interactive Media’s new publisher ad platform. ExchangeWire notes the deal involves the “serving of all of Interactive Media’s class 2 inventory in Germany, including all performance campaigns and automated buying […]
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Comic: Adding Guaranteed
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Sandy’s Ad Industry Toll; Google PLAs Promising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sandy’s Ad Industry Toll In addition to unfathomable personal suffering, destruction and death, the devastating hurricane that tore through the northeast this week may have cost the already weak advertising industry $500 million in revenues, estimates Pivotal Research’s Brian Wieser. The loss is primarily […]
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isocket Adds $8 Million For Ad Tech; Infectious On RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Ad Tech Investment Ad platform isocket announced new hires and a new round of funding in a company blog post. Foundry Group (who has invested in the past in Admeld, Triggit, Linksmart and others) is the lead investor in the $8 million, Series […]
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R/GA's Fledgling Media Services Unit Finds Its Stride
R/GA’s decision to launch a media division one year ago was an unusual step for an agency deeply associated with its creative product. The firm has always talked a good game about data, for instance using personal health data to support the award winning Nike+ and Fuel Band products. But that’s a far cry […]