AdExchanger
Articles By AdExchanger
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CEO Cormier On Nexage's Mobile Ad Exchange Evolution
Having come a long way from its mobile video days, Waltham, Massachussetts-based Nexage appears ready for the next stage of its real-time bidding (RTB), mobile ad exchange strategy given the recent round of investment led by telecom SingTel’s venture group, SingTel Innov8. Though Nexage CEO Ernie Cormier cautions the investment is financial versus strategic and […]
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Hallmark's Ann Herrick Looks Cross-Platform With The Weather Channel
Targeting cross-channel effectively remains one of marketing’s great challenges. Last week, The Weather Channel (TWC) announced the results of a new study created in partnership with TWC’s client Hallmark which showed cross-channel progress. The four channels – or platforms – identified include television, weather.com, mobile and the tablet. According to the press release, results showed, […]
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Jumptap On Click Indicator Metrics; RTB Platform Progress; IBM Targets Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Clicks Matter And Don’t A new study from Jumptap finds that clickthrough rate is not necessarily an indicator of good or bad performance. From the release: “Jumptap compared data from 10 major gaming advertisers in May and found that a campaign could have a […]
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Marketers: Stop Griping About Facebook And Embrace Segmentation
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Ed Kats is president of MediaWhiz, a performance marketing and integrated digital media agency. MediaWhiz is part of the Hyper Marketing Inc. network. Some marketers love to bash Facebook ads. We saw it in the immediate aftermath of General […]
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Marketing Vs Ad Tech; Microsoft Aligns For Automated Selling, Facebook For Automated Buying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing Tech M&A Investment banker David Clark discusses ad tech trends in a Jordan Edmiston ‘Client Briefing’. He draws a distinction between marketing tech and ad tech, and writes, “Equally interesting to observe are the new ‘industry’ participants from outside the ad tech sector […]
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Agency Consolidation: Dentsu Buying Aegis
Japan-based, agency holding company giant Dentsu has agreed to buy UK holding company competitor giant, Aegis, in a transaction valued at $4.9 billion (£3.2bn). The Guardian writes: “The importance of the deal to Dentsu can be seen in the sale multiple, which at 12 times earnings before interest, tax, depreciation and amortisation is more akin […]
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Glam Extending Reach With Ning; MRAID Standardizing Mobile; Retargeter AdRoll Gets $$$
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ning Gets Glammed Almost a year after women’s lifestyle blog network Glam Media bought white label social network tool Ning, the two are fully integrating. Techcrunch’s Anthony Ha reports that the benefits will be immediately felt by the social net communities created with Ning, […]
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OPINION: Data-Driven ThinkingTime For Alternative Attribution Models
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ronald Paul, CEO at Quisma, a European performance marketing agency and a subsidiary of WPP Group’s GroupM. When working in online advertising, if you try and evaluate individual channels […]
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Google And FTC Near Settlement; DirecTV Trying To Address
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google, FTC Search For Settlement Google and the Federal Trade Commission are said to be hammering out an acceptable fine so they can end their dispute over whether the search giant misrepresented its privacy practices to consumers, the WSJ’s Julia Angwin reports. “The amount […]
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Yahoo Explores Genome; Demand Curves And Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mapping the Yahoo Genome Goodbye Interclick, hello Genome. Yahoo has gone live with its integrated audience buying offering spawned from the purchase of Interclick late last year. The audience marketplace will bring to bear a range of first and third party data including Yahoo […]
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OPINION: Data-Driven ThinkingThere Are No Awards For Data People In A Creative Agency
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. I recently left Cannes, where the majority of the Lions were awarded to creative agencies. Creative agencies […]
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AppNexus Grows Global Services Unit
The steady collection of extreme tech skills over at real-time ad platform and app marketplace AppNexus is creating a growing opportunity around services. The company is actively recruiting for an AppNexus Global Services unit, according to a company website, including NYC and London “open positions” from its job board. Call it a high tech agency or […]
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Jirafe CEO Shah Sees Retargeting As Growth Opp For Marketing Analytics
The ad tech ‘animal’ comes in different shapes and sizes. For co-founders Amit Shah and Scott Switzer, the ‘animal’ is analytical as their growing analytics startup, Jirafe, aims to provide merchant publishers a better view on their digital business – including ads, sales, conversions and more. So far the company has impressed 5,000 ecommerce clients […]
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Time For 'New' On AdExchanger
Sometimes, it’s time for “new.” And this summer is one of those times for AdExchanger. Make no mistake, AdExchanger will continue to celebrate the connection that you make with the site and your fellow readers – a human collaboration with purpose and creative energy that you have always generated. But, over the next week or […]
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Mobile Targeting With Login Data; Exchanges Down Under; Trifon Leaving DG
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Login Data And Ads According to the Wall Street Journal, Facebook’s planning a new type of mobile ad targeting that will leverage its own first party data. The WSJ sees radioactivity: “The new ads could stoke privacy concerns because they let Facebook go a […]
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Yahoo CEO Race Down To The Wire; Facebook Exchange Vs API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! CEO Race Yahoo! interim CEO Ross Levinsohn and Hulu CEO Jason Kilar are in the lead to be the permanent CEO of Yahoo! says Yahoo! ‘insider’ Kara Swisher on All Things D. She writes, “At this point, said sources, it appears to still […]
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State Of Varick Media: Selling RTB Inside The Holding Company And Out
Paul Rostkowski is President at Varick Media Management, an agency trading desk and part of agency holding company MDC Partners. As part of AdExchanger’s “State of” series, we spoke to Rostkowski last week about the state of Varick Media and industry trends. Click below or scroll for more: Differentiating Varick’s Trading Desk On Today’s Data Markets Media […]
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Fiksu Funds For Mobile App Marketing; FTC On Frequency Caps; GM And Facebook Talking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mo’ Money Mobile It’s a ‘funding-a-day’ in ad tech! On Tuesday, mobile app marketing platform Fiksu announced it has added $10 million ($17.8 mil total) in new funds to its coffers. Read the release – which gives a pretty good sense of how Fiksu […]
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Incubating Ads on Skype With Microsoft's Jos Moore
With close to 10 years of online ad experience, Jos Moore has seen different roles and roll-outs as part of the ads unit team at Microsoft. Today, she’s the GM in charge of “advertising incubations” at Microsoft which includes incubating the next ad ‘steps’ for online calling service Skype – formally acquired by Microsoft in […]
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Kellogg's Bob Arnold Starts 'Brand Aware' Column
Welcome to “Brand Aware.” I’m Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company, and I have the privilege of penning this column. I’ve been in the digital marketing space for more than 12 years – 10 years at Procter & Gamble and two years at Kellogg. Having grown up in the “branding” […]
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Microsoft Writes Down aQuantive; Jumptap Gets Millions; Media Kitchen Picks MediaMind
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Uncapture The Flag Microsoft has had enough, fiscally, of its aQuantive acquisition. As you may recall, it was the largest of a series of digital media acquisitions that year which included Google buying DoubleClick, Yahoo buying Right Media, WPP buying 24/7 and even Microsoft […]
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IBM Arming The Retailer For In-Store, Mobile Shopping
There’s a battle raging in the aisles of your local big box retailer around “showrooming,” where the consumer comes to see the product in-store but buys it online for cheaper. Though some disagree, this digital efficiency is forcing brick-and-mortar retailers to re-consider the value proposition they provide consumers in comparison to their ecommerce competition. Today, […]
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LinkedIn Scrubbed Of Tweets; Yahoo! Display Scenarios; In Favor Of Facebook Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Scrubbed Of Tweets LinkedIn is getting back some of its screen real estate as it said Friday that tweets will no longer be displayed on the B2B network site. A LinkedIn email to users explains, “LinkedIn and Twitter have worked together since 2009 […]
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Forbes Yields For Ad Pitch; Valuing Personal Data; Rocket Fuel Gets $50 Mil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forbes’ Homepage Pitch The corporate and wealth news magazine’s latest homepage revamp is focused, in part, on raising the profile of marketers in its AdVoice program, which integrates advertiser posts with user and staff content. As Lewis DVorkin, Forbes Media’s chief product officer writes […]
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'Context' Returns As Fotopedia And Jetsetter Target The Retina
Your retina is starting to make demands. As the display of your favorite device amps up its pixels per inch – such as Apple’s retina display for its iOS product line – so too are the visual requirements for content providers. And that means higher expectations and resolution for ads. This focus on content and […]
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Facebook Ads Under Magnifier; App Marketplaces And Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Studying Facebook Ads A new survey on Facebook ad efficicacy leaves the reader wondering – just wondering – because there are so many opinions on whether the ads work or not Ad Age’s Michael Learmonth introduces the results of the study crafted by his […]
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Analyst Says RTB Hurting Valueclick Network Business; Zynga Integrating Cross-Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dotomi Sets ValueClick’s Destiny That’s the take from Piper Jaffray analyst Mark Zgutowicz on the negative impact of real-time bidding platforms on ValueClick’s ad network business. The display ad company finds itself in “the precarious position of having to bid up impressions among many,” […]
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Attribution Analytics Attracts Investors; NY Times Yields To Flipboard
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Attribution Remember that famous Tom Hanks line: “There’s no crying in ad tech.” As Visual IQ proves, there’s no crying because the investment keeps flowing. The attribution and analytics solution provider raised another $12 million on top of an initial $3 million raise. […]
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Focus On The Customer With Social CRM Says M80's Mark Evans
Social Customer Relationship Management – or Social CRM – has been increasingly on the minds of many marketers, their agents and ad tech companies as the use of social media proliferates and acquisitions of Vitrue by Oracle and Buddy Media by Salesforce signal a changing media landscape. Consumers are spending a large part of their […]
