AdExchanger
Articles By AdExchanger
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TubeMogul Gets Funds For Video DSP; Adobe Buys The Creative
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video DSP Funds As video demand-side platform (DSP) TubeMogul looks to increase the amount of revenues it derives from real-time bidding, the company has taken a $20 million funding to help it maintain and enhance its two-year-old system. The proceeds will specifically go towards […]
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Reaction: Blackstone's Allen Sees Cloud-Based CMO Dashboard Ahead
Ken Allen, Managing Director, The Blackstone Group, commented on today’s acquisition of Eloqua by Oracle. “There is currently an arms race among Enterprise Software players seeking to build out integrated marketing stacks / clouds. We have seen increased M&A activity in the sector for some time now among CRM vendors such as Oracle and Salesforce.com, […]
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OPINION: Data-Driven ThinkingThe Power Of The First-Party Consumer Relationship
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gordon McLeod, president of Krux Digital. I recently hosted an event for media industry friends where famed photographer Rick Smolan, co-creator of the just-released The Human Face of Big […]
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Facebook Shutters Ad Network - For Now; Google Tracking Online/Offline
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shuttering Ad Network All Things D’s Peter Kafka reports that Facebook has suspended plans to create a mobile ad network for now. Facebook spokesman Brandon McCormick tells Kafka by email: “We are pausing our mobile ads test off of Facebook. While the results we […]
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OPINION: Data-Driven ThinkingOnline Video GRPs Place Undue Burden on Publishers
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a provider of a supply-side platform for video. The need for online GRPs has come clearly into focus this year. Solutions like ComScore VCE, DoubleVerify […]
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Facebook Video Ad Targeting; FTC Eyes 'Data Brokers'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Is Video-Serious Facebook is briefing agencies on plans to beef up its video ad menu, AdAge reports. Much remains unknown, or undecided, including targeting parameters, pricing and whether ads will autoplay with audio on. According to the story, “Several… executives Ad Age interviewed […]
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Report: Amazon Preps Self-Serve; Interclick CEO Exits Yahoo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Self-Serve? In Adweek, Tim Peterson puts together a comprehensive piece on Amazon ad strategy plans – including the roll-out a new self-service ad platform in 2013. He writes, “According to trading desk executives with knowledge of Amazon’s plans, the platform is expected to […]
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Let's Breathe Some Life Into Programmatic Video
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As consumer adoption of online video continues its rapid ascent, there’s understandable buzz about video’s potential move into the programmatic space and the opportunities for marketers […]
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Third-Party Data Collection on The Rise; Retargeting The API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s a Tag Tag Tag Tag World Late last month the IAB put out some best practices guidelines for tag management. AdAge examines the reasons such a document is needed at this time — ranging from page load times to, of course, data security. […]
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Confirming The Mobile Click; Microsoft Cements DNT Stance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fighting Fat Fingers On the Google Mobile Ads blog, product manager Alan Huang announces a new initiative in in-app mobile display ads that asks the user to confirm their clicks. He writes, “By expanding confirmed clicks to in-app image ad banners, we’re now making […]
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OPINION: Data-Driven ThinkingWe Will All Be Carpenters in 2013
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. It’s been a long time coming. Those of us in the industry, both as creators and the […]
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Mobile Ads Vs. The Download; Nokia Adds To Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Suck Turns out Steve Jobs was right. Consumers have high expectations of mobile advertising — expectations that app developers and marketers aren’t meeting according to a new Forrester study. The research, commissioned by mobile app network Tapjoy, says, “70% said they found […]
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OPINION: Data-Driven ThinkingThe Unstructured Data Challenge
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer emails, social media, video, and […]
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AdSense Tweaks The Big Ad; 'Frienemy' DMPs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Ad Spam Google has alerted its network of AdSense publishers that, in effect, “You may like the payout for the new 300×600 ad units, but that doesn’t mean you can put a bunch of them on one page.” Policy Associate Charles Huang keeps […]
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OPINION: Data-Driven ThinkingConstructing the 'Professional Graph'
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Lieber, VP of Business Development at GraphEffect. Advertisers, welcome to the “professional graph.” LinkedIn recently announced the launch of its Ads API, which will allow developers to build […]
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The Mobile Cookie Jar; Consolidation Nation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie Jar In a new report, the Federal Trade Commission details its latest survey of mobile ads aimed at kids and warns developers that collection practices are far too opaque industry wide. Among other shortcomings, “Parents are not being provided with information […]
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OPINION: Data-Driven ThinkingBarriers to Benchmarking, And How Agencies Can Overcome Them
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. While on vacation in Turkey this past week, I vacillated between aimlessly wandering the streets one day to carefully researching the possibilities […]
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Cookies And Privacy In WSJ; WaPo Adding Paywall
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal recaps the struggles over consumer privacy and data in a Saturday feature. Dataium, a Tennessee-based company whose marketing data targets the auto sector, is highlighted: “Dataium’s business involves providing general data about online car-shopping trends. But the […]
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Another Sale Of Atlas; Franken To Revive Location Privacy Bill
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ever the Bridesmaid Who hasn’t kicked Atlas’ tires? Business Insider reports Facebook has become the latest in a long line of due diligence doers, though talks aren’t necessarily serious. The assumption here is it’s all about the Facebook ad network, but what Atlas would […]
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Quote: On Publicis 'Commerce Agency' Ambitions
“While small caps like MDC Partners and Sapient have been touting their commerce work for some time and larger agencies have been increasing focus in this area, too, this is the first formal commerce initiative announced by one of the large holding companies. It reminds us of the Vivaki announcement in 2007, when Publicis kick-started […]
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A Parable for Digital Marketing
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ali Mirian, General Manager of Ecosystem at Recyclebank. “I can’t help it. It’s in my nature.” These were the final words of the scorpion as he was drowning. It all started when […]
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The Commerce Agency; About Programmatic TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inventing the Commerce Agency Publicis has teamed with IBM in a bid to place “the transaction” at the heart of its marketing philosophy. The partnership, led by digital agency Publicis Rosetta, will create four commerce hubs with staff trained in IBM’s Smarter Commerce offering. […]
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OPINION: Data-Driven Thinking2012: A Year that Surprised Us
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Seideman, Director of Sales, Exchange and Targeting, Microsoft Advertising The holidays are upon us, and it is that time of year when we can reflect on the past 12 […]
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Yahoo Ad Plans Of Yore; OwnerIQ's Branded Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The AppNexus-Yahoo Deal That Wasn’t AppNexus nearly landed a big deal with Yahoo in the months prior to Marissa Mayer’s arrival as CEO, reports Business Insider. “The plan under consideration was for Yahoo to take a large stake in…AppNexus, and then hand over its […]
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OPINION: Data-Driven ThinkingOnline Marketing: Top Trends for 2013
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe. A combination of established trends and new technology innovations will cause 2013 to be an eventful year for digital marketing. Here […]
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Aol Reshuffles Marketing; Google Ads Display To Its Text
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL CMO Shuffle Reshuffle… – go! Five months after bringing in former Thomson Reuters marketing exec Jolie Hunt as its CMO, AOL has had a change of heart and will be eliminating the position. AOL says it will instead decentralize its marketing efforts to […]
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OPINION: Data-Driven ThinkingA Viewability Technology Primer, Part 2: Vendor Selection & Applications
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is the second installment in a two-part overview of the technology issues associated with ad viewability (Part I is here). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions […]
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Zenith Sees Display Ads Momentum; Virtual Red-Lining
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ads Hoppin’ Video and social will be among the driving forces behind 20% annual growth in online display spending through 2015, according to a new ZenithOptimedia forecast. Next year digital ads will grow 14.6% compared with 1.7% for traditional media, the agency believes. […]
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OPINION: Data-Driven Thinking
A Viewability Technology Primer, Part 1: Promises & Pitfalls
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions Implementation […]
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OPINION: Data-Driven ThinkingMarket Research Goes Social
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. Today’s social advertising campaigns and branded social communities reach tens of thousands, even millions of people. Brands now benefit from cultivated communities that act on special […]