
Take heart!
Below we’ve compiled some greatest hits from the year that was. Kick back, throw a log on the fire, and relive the memories…
Top Columns & Opinion:
- How Do Companies Make Any Money in Digital? by Eric Picard, RareCrowds CEO
- The Golden Age of Advertising Technology by Terry Kawaja, CEO, LUMA Partners
- What If Online Doesn’t Work For Branding? by Jerry Neumann, partner, Neu Venture Capital,
- Charting the Path to Direct Sold RTB Advertising by Tom Chavez, CEO, Krux Digital
- Moving to “Viewable Impressions” Isn’t The Answer by Tom Shields, Chief Strategy Officer, Yieldex
- The Attribution Error by Jeremy Stanley, SVP Product and Data Sciences, Collective.
- The Evolution of ‘Programmatic Buying’ Into ‘Programmatic Premium’ by Ran Cohen, president, Legolas Media.
- Second-Guessing the Second-Price Auction Model by Esco Strong, Microsoft Advertising
- Why Media Companies Are Being Eaten by Tech Companies by Eric Picard, CEO, RareCrowd
- Mobile Reps: Call Me, Maybe by Sacha Xavier, Innovation Director, Neo@Ogilvy
Top News & Features Coverage:
- Facebook To Allow Real-Time Bidding, Launches ‘Facebook Exchange’
- WSJ Digital Network Opens Private Exchange
- Inside the World of Gokul Rajaram, Facebook’s Ad Architect
- Enter ‘DoubleClick Digital Marketing’: Google Transforms Ad Stack Into a Unified Pancake
- Sambreel Locked Out by Exchanges, SSPs
- Inside The AppNexus Machine
- Kellogg’s Bob Arnold: ‘We Don’t Care About Clicks’
- Parsing MediaMath’s Agency Spinoff; Q&A With CEO Zawadski and Kepler Group’s Greenberg
- Casale Media Index Report: RTB ‘Self Competition’ Is a Myth
- Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange