What’s that, reader? You didn’t read each and every AdExchanger news story, deep dive Q&A, and column from 2012? And now you’re bereft over the loss of all that deep industry thinking?
Take heart!
Below we’ve compiled some greatest hits from the year that was. Kick back, throw a log on the fire, and relive the memories…
Top Columns & Opinion:
- How Do Companies Make Any Money in Digital? by Eric Picard, RareCrowds CEO
- The Golden Age of Advertising Technology by Terry Kawaja, CEO, LUMA Partners
- What If Online Doesn’t Work For Branding? by Jerry Neumann, partner, Neu Venture Capital,
- Charting the Path to Direct Sold RTB Advertising by Tom Chavez, CEO, Krux Digital
- Moving to “Viewable Impressions” Isn’t The Answer by Tom Shields, Chief Strategy Officer, Yieldex
- The Attribution Error by Jeremy Stanley, SVP Product and Data Sciences, Collective.
- The Evolution of ‘Programmatic Buying’ Into ‘Programmatic Premium’ by Ran Cohen, president, Legolas Media.
- Second-Guessing the Second-Price Auction Model by Esco Strong, Microsoft Advertising
- Why Media Companies Are Being Eaten by Tech Companies by Eric Picard, CEO, RareCrowd
- Mobile Reps: Call Me, Maybe by Sacha Xavier, Innovation Director, Neo@Ogilvy
Top News & Features Coverage:
- Facebook To Allow Real-Time Bidding, Launches ‘Facebook Exchange’
- WSJ Digital Network Opens Private Exchange
- Inside the World of Gokul Rajaram, Facebook’s Ad Architect
- Enter ‘DoubleClick Digital Marketing’: Google Transforms Ad Stack Into a Unified Pancake
- Sambreel Locked Out by Exchanges, SSPs
- Inside The AppNexus Machine
- Kellogg’s Bob Arnold: ‘We Don’t Care About Clicks’
- Parsing MediaMath’s Agency Spinoff; Q&A With CEO Zawadski and Kepler Group’s Greenberg
- Casale Media Index Report: RTB ‘Self Competition’ Is a Myth
- Reverse Course! Display Ad Retargeters Buying Yahoo! O&O Through Right Media Exchange
