AdExchanger
Articles By AdExchanger
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Yahoo Looks To Personalization; Channels Merging
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googling Yahoo AllThingsD’s Kara Swisher hears a rumor that Yahoo COO Henrique De Castro is spearheading a project that is intended to revamp the portal’s content distribution and presentation system. Dubbed “Project Zed,” it is reportedly intended to make Yahoo the place where people […]
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OPINION: Data-Driven ThinkingMobile, Get Back In Line
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, VP Mobile at PubMatic. Do we split print media into magazine and newspaper? No, and in the same way, there is no reason to split digital into […]
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Amazon Ad Platform Buzz; Omnichannel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Ad Platform Amazon knows its data trove could make it a major player in digital ads — either as a data seller, ad network, or even exchange platform. But will it pull the trigger? MIT Technology Review takes up the question, speculating that […]
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OPINION: Data-Driven ThinkingIntroducing 'vCPM': The Right Way To Think About Viewability
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, VP of Business Development at DataXu. Viewability is on the top of every digital marketer’s wish list for 2013. The emerging metric seeks to measure how frequently an ad […]
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Manti Te’o Brings Publisher Traffic; Havas Streamlining
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traffic Tidal Wave Many publishers still regard programmatic as a threat, but when news breaks fast and a site captures a wealth of traffic, it’s impossible for direct sales to keep up to take advantage of it. Case in point this past week: the […]
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OPINION: The Sell SiderEnvironment: Whither Goest Thou
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It was a long-held belief in media buying circles that environment mattered greatly in the final efficacy of a media plan. That getting in front of […]
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More Cash: Openx For Exchange, Server; Celtra For Mobile Rich Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Samsung Backs OpenX Ad exchange and publisher ad server OpenX has completed a $22.5 million fifth funding round — bringing the total investment in the display ad specialist to more than $70 million – with backing from new investor Samsung Venture Investment Corporation, which […]
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Twitter Ramps 'Certified Products' Program, Plans New Categories
Twitter has added nine members to the “Certified Products” partner program it created last year, bringing the total number to 21. The program is still missing an “Ads” badge that would allow designated vendors to bring new sources of demand to Twitter’s Promoted Products. For now, partners are still grouped into the original three categories: […]
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OPINION: Data-Driven ThinkingThis Year, Social M&A Will Venture Into The Enterprise
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Luterman Naeve, Managing Director at DeSilva & Phillips Media Investment Bankers. 2012 was a big year for social media – big multiples and headline deals – a testament […]
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Facebook And GM Negotiate; False Malware Alert
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Cuban Missile Crisis Of Ads Reuters reports that GM and Facebook are “in talks” to have GM return to the paid advertising channel on the social giant. Interim marketing chief Alan Batey tells Reuters, “We’re still actively talking to them and looking at […]
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OPINION: Data-Driven ThinkingDSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tal Keinan, CEO of AdExtent. Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology and media problem of doing […]
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Ross Levinsohn Returns; The MySpace Update
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Publishing Though he lost out on the job of Yahoo CEO last summer, Ross Levinsohn has landed the chief executive role at newly created Guggenheim Digital Media, the digital arm of private equity firm Guggenheim Partners. The PE firm is the parent of […]
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Tongal's Crowd Ads; Facebook's Attribution Play
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crowd Ad VentureBeat profiles new, crowdsourced video ad company Tongal and its new $15 million funding round. Read it. The company, which has been around since 2008, enables brands to tell a crowd of video producers about their “‘creative needs’ or the kind of […]
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NY Times Explores 'Alt' Display; Eye On Mobile Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Than A Banner Ad On Digiday, Josh Sternberg looks at the New York Times R&D efforts for advertising as it searches for alternatives for the standard display ad unit. Sternberg quotes the NYT’s Todd Haskell, group VP of advertising, “This is a way […]
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OPINION: Data-Driven ThinkingHow Newspapers Can Save Themselves
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO of Lotame. Old-school newspaper people are generally hard working, gritty, risk taking, roll-up-your-sleeve folks who aren’t afraid to go the extra mile. They will do anything to […]
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Comic: Tag Management
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Yahoo's Mayer Addresses Agencies; Anti-Trust Suit For Bazaarvoice
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Mayer Underwhelms Agencies With major ad agency hotshots all converged on Las Vegas for CES this week, Yahoo CEO Marissa Mayer used the opportunity to shore up some relationships to eradicate lingering uncertainty on the part of the chiefs of Madison Ave. Although […]
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OPINION: Data-Driven ThinkingIs Ad Avoidance Inevitable?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of social advertising platform Optim.al. Like many in our industry, I have a love/hate relationship with advertising. Even though I’m an ad technology entrepreneur, I actively […]
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Radio And Automated Ads; Benioff Says "Email Is Over"
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Listen For The Target Radio is the “last bastion of context based advertising” eXelate CEO Mark Zagorski tells paidContent’s Jeff John Roberts, but Zagorski adds that this will change shortly. Pandora, the online radio streamer, is already selling “interest-based” ads that reflect users’ online […]
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OPINION: Data-Driven ThinkingEvolution, Not Revolution At CES
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer of The Media Kitchen and President of kbs+p Ventures, both of which are part of MDC Partners. AdExchanger asked Herman to give us […]
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OPINION: Data-Driven ThinkingThe Emergence of Engagement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Dan Grigorovici is CEO at AdMobius. If brands and agencies are ever expected to invest significant dollars in mobile then it’s time for the industry to get serious about measurement. While it’s true that progress […]
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Chartboost's App Ad Game; Native Ads Hurting Creative Agencies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Games Marketing Chartboost, which “allows game developers to reach new users through cross-promotion, make money from their games, and collaborate directly with fellow developers,” has pocketed $19 million in funding from the likes of Sequoia Capital. Read the release. Last February, CEO Maria […]
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TV And DISH's RTB Embryo; Venture Capital 'Bifurcates'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Embryo Satellite TV provider DISH may let advertisers see the analytics on what viewers are watching in real-time — and then hold “last minute” auctions for the ad slots in the hottest shows. DISH SVP Warren Schlichting tells Bloomberg’s Alex Sherman the “exchange”-like […]
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ESPN's Display Play; Video RTB Set To Surge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ESPN’s Display Play With all the talk about “native ads” that resemble a site’s editorial content, ESPN is suggesting that maybe making better looking display units is the answer. In a look at its new wallpaper ads, paidContent’s Jeff John Roberts talks to Marc […]
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OPINION: Data-Driven ThinkingResolving For The Future
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. In lieu of making the ubiquitous end of year Top 10 lists or predictions, […]
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Buzzfeed Funds For Social Ads; Google's Anti-Trust Fortunes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LOL! Buzzfeed Raises $19M Social media sharing site Buzzfeed, sometimes cute and trivial, sometimes tart and political, has raised a $19 million third round as it plans to scale up and take greater advantage of its enormous traffic growth. BuzzFeed will use the proceeds […]
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Ad Networks And Piracy; Choosing Against 'Ad Choices'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Piracy And Ad Networks The University of Southern California (USC) Annenberg Innovation Lab released a new study yesterday which claims that ad networks are continuing to support piracy of digitized content. OpenX, Google, Yahoo (including Right Media), Quantcast and Infolinks are listed among the […]
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Year Of The IPO; Facebook Exchange In China
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Year Of The IPO Buying platform Marin Software, who’s early claim to fame was in the search engine marketing space along with Kenshoo and Efficient Frontier (acquired by Adobe in 2011), says that after taking over $100 million in funding, the next step is […]
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Fireside Reading: AdExchanger's Must-Read Coverage From 2012
What’s that, reader? You didn’t read each and every AdExchanger news story, deep dive Q&A, and column from 2012? And now you’re bereft over the loss of all that deep industry thinking? Take heart! Below we’ve compiled some greatest hits from the year that was. Kick back, throw a log on the fire, and relive […]
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OPINION: Data-Driven Thinking2013 Will Bring A Talent Correction in Digital Media Sales
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Chandler, CRO in Residence at Lerer Ventures. This fall, a number of companies, most notably Federated Media, announced sales force downsizings. In the process, these companies began what I expect […]