AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingDon’t Overlook The Potential Of Connected TV Advertising
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Schild, SVP of US Marketing at Specific Media. The smart TV market is on the cusp of explosive growth. In 2012 the number of US homes with connected […]
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Google Adds Subscription Income; Certifying Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Begins Paywall Strategy Google’s YouTube made it official yesterday: subscriptions are on the way for select channels. YouTube’s “Team” writes on the company blog, “Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on […]
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OPINION: Data-Driven ThinkingSearch and Display: A Lesson In What Works
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO of Simpli.fi. Search advertising is widely considered to be the gold standard of online advertising. One measure of success is that search has achieved recurring line-item […]
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OPINION: Data-Driven ThinkingBuy It Now: Changes Needed To Improve RTB Valuations
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. What’s an ad impression worth? That question remains surprisingly difficult to answer when it comes to real-time bidding. On our exchange with connected demand-side platforms, we’ve […]
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Marin Says Europe Grows; Millennial Media Gets Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Reports Marin Software reported its first, public-company quarterly financials yesterday. On the earnings call, Marin said it is seeing “acceleration” in biz in Europe. Spend under management is also showing “double-digit growth,” meaning at the very least that digital continues to grow. Read […]
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OPINION: Data-Driven ThinkingLeveling The Playing Field In The Rigged Ad Exchange Game
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Davies, Vice President of US Operations at Digilant. The exchange space is absurd. Disagree? Okay, open another browser and visit beyondjane.com. Now wait for about 60 pixels and […]
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Less Data Collection; IPOs and Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Less Data Collection Major publishers are reigning in data collection, according to Krux’s annual cross-industry study on the topic. After a major leap in direct collection in 2012, the practice is now on the downswing, a trend Krux chalks up to more caution on […]
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OPINION: Data-Driven ThinkingHey, New Front: Don’t Front
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. 2013 has evolved with bigger and more celebrity-laden digital upfronts, also known as “New Fronts.” I hesitate to even call them […]
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OPINION: Data-Driven ThinkingDigital Marketers Should Aim For Influence, Not Branding
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Client Partner at Razorfish. It’s surprising that we digital marketers aren’t closer to consensus about how our medium exerts influence, especially considering what we have to gain […]
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eBay's Back In The Data Game; Ad Tech Economics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Back eBay is back in the data game, more than two years after ending its agreements with third-party data licensing companies. Brands can now access shopper data from eBay in order to segment audiences and target ads when not on eBay, similar to […]
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OPINION: Data-Driven ThinkingChanging The Industry: Don’t Just Complain, Do Something
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO of Rare Crowds. Take it from me: It’s easy to complain. I’ve been writing monthly articles in this space since 1999, which I think qualifies me […]
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Cookie Stuffing; Programmatic Spikes
Here’s today’s AdExchanger.com news roundup…Want it by email? Sign-up here. Cookie Stuffing Business Insider’s Jim Edwards covers alleged affiliate marketing fraud uncovered by the FBI, centering around the use of cookies and “harmless” publisher widgets. Edwards writes, “According to the FBI, both widgets engaged in ‘cookie stuffing.’ Anyone who clicked on them received a tracking […]
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Insta-Branding; Aol Ventures' Brown Goes Solo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Insta-Branding As Facebook’s mobile advertising dollars soar, it’s time to get to back to work on building up revenue generation at its photo app Instagram. Last December, the app had to walk back plans suggesting the possible use of member photos in ads, but […]
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OPINION: Data-Driven ThinkingA Botnet Primer for Display Advertisers
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, Founder of Spider.io. Botnets are the biggest contributor to online display advertising fraud today. Rentable botnets are the most unnerving and surprising contributor. DirectorsLive.com provides an illustrative example […]
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OPINION: Data-Driven ThinkingProgrammatic: Moving Beyond The Tipping Point
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. The word “programmatic” is a relatively recent entry to the ad industry vernacular, quickly joining buzzwords like “big data,” “data-driven marketing” […]
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Subsidizing Piracy; Lights Out At Seevast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subsidizing Piracy Piracy sites capture $6.8 million in wasted ad spend each month, DoubleVerify estimates in a new report. The verification vendor tracked 1,000 campaigns across 1,200 websites and found 3% of all “Network/RTB-purchased” impressions fell to the Jolly Roger. Download (pay with some […]
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OPINION: Data-Driven ThinkingA Game of AdTech
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Allen, Managing Director at Blackstone. Robb Stark, in Season II of HBO’s Game of Thrones, is presented with an interesting dilemma during his quest to avenge his father’s death. At […]
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Hidden Ads; Wrangling Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hidden Ads Botnets get all the glory when it comes to ad fraud, but there’s plenty of malfeasance to go around. Consider “ad hiding,” where ad traders load many ads (most of them unviewable) into a single ad slot – sometimes on premium sites […]
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Programmatic Indoors And Out; Salesforce Trumps SAP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic, Indoors And Out Automation isn’t just for websites anymore. The WSJ’s Suzanne Vranica focuses on how programmatic tools are being used for radio and out-of-home buying, which are among the oldest traditional media formats. “We are always looking for ways to make it […]
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OPINION: Data-Driven ThinkingCalm Down: Cookies Aren’t Going Anywhere Fast
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Cornfeldt, President of Client Services, Strategy & Product at iProspect. We’ve all heard the news that Mozilla, by default, will start blocking third-party cookies in the upcoming launch […]
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Cheaper, Future Inventory; Yahoo Shuffling Board
Here’s today’s AdExchanger.com news round-up…Want it by email? Sign-up here. Cheaper, Future Inventory YouTube says it’s an “upfront” contrarian, lowering rates for media buyers in a bid to attract a bigger share of those TV budgets. “Last year we were rigid; we got a few big advertisers with huge checks,” YouTube Sales Chief Lucas Watson […]
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OPINION: Data-Driven ThinkingBuyers Are From Mars, Sellers Are From Venus
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, Vice President of Operations and Strategic Partnerships at The Weather Company’s WeatherFX. It’s hardly news that the explosion of data and programmatic buying in the last five […]
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Omnicom And Programmatic; Cookieless Retargeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Programmatic Dan Salmon, analyst at BMO Capital Markets, hosted a meeting with Omnicom CFO Randy Weisenburger on Wednesday. In a note to investors after the meeting, Salmon writes, “With [Omnicom] having reported earnings last week, the conversation focused primarily on the long-term impact […]
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Amazon Ad Net Rumblings; Do Not Track Negotiator Plea
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Ad Net Rumblings Reuters describes some campaigns that have run on the Amazon’s secretive ad network since late 2012. They included clients like Kimberly-Clark (Huggies), Ubisoft and an unnamed movie marketer. For the latter, “data on purchases of related DVDs, books and music […]
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OPINION: Data-Driven ThinkingLet’s Call It What It Is: Programmatic Direct
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ramey, CEO of isocket. At the AdExchanger Programmatic I/O conference in San Francisco last week, while people schmoozed at the rooftop after-party, an unofficial meeting was held down the […]
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OPINION: Data-Driven ThinkingRead This Before You Spend Money On Mobile
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Smartphone ownership has skyrocketed in the last three years, with nearly half of the US population now using smartphones. The […]
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Microsoft Adds New Display To Outlook.com; Mobile Ad Nets Growing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Publishing Microsoft Advertising – or is it Microsoft Publishing? – announced a new ad placement called VersaTiles for its popular email portal Outlook.com. Microsoft Advertising’s Jennifer Creegan explains that the ad has three “states:” “Default state: Consumers see the Default state as they […]
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OPINION: Data-Driven ThinkingHow To Steal Some Of Microsoft’s 76% Ad Tech Market Share
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. When you think of advertising technology in the display space, the first names to come up are probably Google, PubMatic, Adobe and AppNexus. But […]
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Benefiting From The Botnet; Tumbling For Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bots And Ghouls, Cont. On Adweek, Mike Shields wades again in the bot muck, outing properties and networks that appear to benefit from fraudulent traffic. Media6Degrees and RadiumOne alerted him to sites with large amounts of audience overlap – suggestive of bots. Mevio.com, Forward […]
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AdBrite Inside Intel; Advertisers And Fraud Responsibilities
Here is today’s AdExchanger.com news roundup…Want it by email? Sign-up here. AdBrite Inside Five engineers from recently shuttered ad network/exchange AdBrite have re-emerged at Intel Media, reports All Things D’s Peter Kafka. Intel reportedly scooped up AdBrite’s former CTO and four other employees to work on its TV-over-the-Web project. “I’m told they will work on […]