AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingWhat The Publicis Omnicom Merger Means For Ad Tech
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Chu, vice president of advertiser solutions and RTB at PubMatic. The recent news of the merger between Omnicom and Publicis shook the advertising world, and, like everyone […]
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Farming Out The Click; Programmatic Merger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Farming Out The Click The Guardian details the dark world of “click farms” in Bangladesh that look to generate clicks — often with social media objectives. The Guardian’s Charles Arthur says, “For the [click farm] workers, though, it is miserable work, sitting at screens […]
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OPINION: Data-Driven ThinkingTransparency, The Final Frontier For Ad Exchanges
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO of PulsePoint. There’s no doubt that we’re living and breathing in a programmatic world. Programmatic buying is here and it’s expanding fast, with leading industry experts, […]
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OPINION: Data-Driven ThinkingMobile Display Will Overtake Search Sooner Than You Think
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mahi de Silva, CEO of Opera Mediaworks. Marketers have always felt confident in search advertising’s return on investment. There isn’t any better indicator of purchase intent than someone typing […]
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The Long Road Ahead For Yahoo; Run DSP Gets Funding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Long Road Ahead Businessweek attempts to answer the question on everyone’s mind: Can Marissa Mayer save Yahoo? After one year at the struggling tech giant, Mayer has made plenty of headlines through big acquisitions and sweeping policy changes such as ending telecommuting. But […]
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OPINION: Data-Driven ThinkingProgrammatic Marketing Meets The Gartner Hype Cycle
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Shapiro, vice president of corporate development at DataXu. In the four years real-time bidding has been commercially available, it has emerged as one of the industry’s fastest-growing technologies. […]
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IPG Adds Publishing Division; Foursquare Partners With Turn
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishing Agency Agency holding company IPG is launching a new publishing division, called Mediabrands Publishing, according to The New York Times. In an effort to reach millennials who aren’t as easily marketed to, the new division will allow brands to push out unique content. […]
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OPINION: Data-Driven ThinkingThe Hourglass Funnel: Why It Changes Everything
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. Lately, I’ve been thinking a lot about the hourglass funnel. Most funnels stop at the thin bottom, when a customer “drops” out, having made […]
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TV Style Ads On Facebook; Chicago POG Merger Benefits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Ads On Facebook Facebook video advertising will take the form of 15-second television-style ads, according to Bloomberg’s Edmund Lee. Depending on how large an audience the advertiser wants, the ads could cost up to $2.5 million a day. Facebook and Nielsen have already […]
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OPINION: Data-Driven ThinkingProgrammatic Buying: Moving From Outsourced To Self-Service
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Ever since the first DSPs hung their shingles, the flood of venture-capital dollars into the Software-as-a-Service space has forced senior executives to […]
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More Yahoo Acqui-hiring Possible; Above-The-Fold Mythology
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acqui-hiring Spree Although nothing is confirmed yet, AllThingsD’s Kara Swisher got word that Yahoo may acquire e-commerce app platform Lexity (AdExchanger Q&A 2011). This would mark the 19th acquisition since Marissa Mayer took over as CEO, and some speculate the acquisition spree is really […]
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OPINION: Data-Driven ThinkingWhat We Talk About When We Talk About Programmatic
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. A friend of mine once lamented, “As an industry, we ruin words.” It’s true. A few years ago, we […]
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GroupM Scoffs At Merger; Programmatic Ireland
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scale Counts For… In a press release late Sunday, Dominic Proctor, Global President of GroupM, WPP’s media investment unit, threw the following barbs after the Publicis and Omnicom merger announcement: “This is an interesting move. They are making it clear that a primary motive […]
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OPINION: Data-Driven ThinkingStop Wasting Money On Retargeting
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I’ve warned before that digital marketers spend too much time chasing conversions that were likely to happen on their […]
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Global Display; Measuring Success
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Global Display In a not-so-surprising report, Nielsen found display advertising is growing by leaps and bounds while more traditional advertising is decreasing in spend. From the release: “Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for […]
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OPINION: Data-Driven ThinkingBig Data’s Real Challenge: Consumer Value
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP and global head of data at dunnhumby. Big Data is enabling breakthrough innovations in national infrastructure, biology, medicine and national disasters. It’s also good for business, […]
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The Dreaded Restructure; New Mobile Codes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Dreaded Restructure Syncapse announced major layoffs, according to CBC News, just one year after its Clickable acquisition. The social media marketing firm has been around since 2007, and had around 110 employees as of the end of last year. “Despite our best efforts, the […]
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OPINION: Data-Driven ThinkingBeyond the Big Three Social Networks
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Mathis, CEO at Kinetic Social. The accelerating monetization initiatives of the social media “Big Three” – Facebook, Twitter and LinkedIn – have received a fair share of headlines […]
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Programmatic Harmony; Hotels On The Fly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Everyone Wins It shouldn’t be programmatic versus premium, David Jacobs, SVP publisher sales at AOL Networks, attempts to explain in a column for Ad Age. It’s all about knowing which to use and when. He writes, “For advertisers and publishers alike, a fully integrated […]
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OPINION: Data-Driven ThinkingWant To Boost Business? Conquer The Data
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Conor McGovern, managing director at Accenture Interactive. Fueled by the proliferation of mobile devices, consumers expect brands to deliver relevant experiences and fulfill their needs at every touch point. […]
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Right Media Reviewed; Facebook Ad Momentum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Reviewed Mike Shields listens for criticism about Yahoo’s Right Media Exchange – and finds plenty – in an article on Adweek. He also quotes Media6Degrees COO Andrew Pancer who offers hope, “Yahoo has fantastic inventory, and it makes Right Media a must […]
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OPINION: Data-Driven ThinkingFBX Vs. The Ads API: Which Is Better For Targeting Facebook?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. Since Facebook created its exchange, FBX, by opening up inventory to DSPs and other biddable display buyers, the industry has […]
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Apple Is Acquiring; YuMe Is Connecting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Apples Apple has been busy during the weekend as news broke that they’ve picked up a couple of companies on the “local” front. All Things D reported early on Friday that Toronto-based crowdsourced location data company Locationary is now part of the fold. […]
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OPINION: Data-Driven ThinkingWhy ‘Omnichannel’ Is No Passing Fad
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Prince, senior vice president of media and new ventures for Neustar Inc. The marketing industry has a long history of embracing emerging trends, then dismissing them as passing […]
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Retargeting Co-op; Good Consumers, Bad Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Co-op Fetchback’s former CEO, Chad Little, is back for more. Faithful readers know that display-ad retargeter Fetchback was acquired by GSI Commerce in 2010 (for a rumored $40 million or so) — and then GSI was acquired by eBay in 2011. Little moved […]
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OPINION: Data-Driven ThinkingWhat Publishers Need To Know Now About Programmatic Sales Planning
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front — and from auctions to deals — digital publishers are […]
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RTB Inventory Flat; X+1 Adds Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Inventory Flat Growth has slowed for exchange-traded media, according to a report released by Accordant Media, but media quality has increased. “Q2 turned out to be a notable period for (the) programmatic media industry,” said Art Muldoon, Accordant Media’s co-founder and CEO, in […]
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OPINION: Data-Driven ThinkingWhy Big Brands Aren’t Buying Self-Service
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amit Avner, founder and CEO at Taykey. With all the buzz about self-serve ad platforms, it might seem as if everyone is using them. But, as the saying goes, […]
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Media6Degrees Adds Mobile; Facebook's Sticker Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media6Degrees Targets Mobile Media6Degrees made its mobile play yesterday by acquiring Everyscreen Media, according to Ad Age. “All the data we get from Web browsers is about to be doubled or tripled,” said CEO Tom Phillips as he referenced users moving to a multidevice […]
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OPINION: Data-Driven ThinkingFacebook Ads: Rewriting The Rules For Performance Marketers
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Walsh, SVP of media at Integrate. In the 2010 film “The Social Network,” Facebook co-founder Eduardo Saverin asks Sean Parker to settle an argument between him and Mark […]