Home Ad Exchange News Programmatic Harmony; Hotels On The Fly
Ad Exchange News

Programmatic Harmony; Hotels On The Fly

By AdExchanger

SHARE:

programmaticroundupHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Everyone Wins

It shouldn’t be programmatic versus premium, David Jacobs, SVP publisher sales at AOL Networks, attempts to explain in a column for Ad Age. It’s all about knowing which to use and when. He writes, “For advertisers and publishers alike, a fully integrated strategy combines both programmatic and premium approaches. Programmatic tools, engaged intelligently, simply take the busy work out of routine buying.” Read more.

Hotel To Go

Consumers are more frequently delaying hotel bookings until they’re in transit, and Best Western hopes to capture some of that market with mobile advertising. According to Mobile Commerce Daily, the company uses geo-fencing and location data to serve ads to people, which allow them to book hotels from their phones. So far Best Western is seeing success, with the highest CTR being 2.3%. Read more.

RTB For All

SiteScout announced the launch of an RTB API via press release, which will be open to developers and businesses immediately. “SiteScout has always been about empowering marketers, agencies and advertisers, with an accessible programmatic ad buying platform,” said Paul Mokbel, CEO of SiteScout. “This is why we launched this API: to give them the right tools to create their own RTB-powered ad products.” Read the release.

Omnicom Part 3

Omnicom Group is creating a third media agency, according to Ad Age, but there is no official word from the company yet. It wouldn’t be the first time a holding company created additional agencies, in fact Omnicom is the last holding company with fewer than three agencies. According to the article the company has been reaching out to executives to try and poach a CEO for a third agency. Read more.

Earnings

But Wait, There’s More!

Must Read

play button with many coins isolated on blue background. The concept of monetization of the video. Making money on video content. minimal style. 3d rendering
Marketers

Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.

Investment

HUMAN Raises $50 Million

HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.

attention metrics

Buyers Can Now Target High-Attention Inventory In The Trade Desk

By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Advertiser

How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser

The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.

Online Advertising

Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them

An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.

Publishers

TikTok Video For Open Web Publishers? Outbrain Built It.

Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.

Popular

  1. play button with many coins isolated on blue background. The concept of monetization of the video. Making money on video content. minimal style. 3d rendering
    Marketers

    Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

    On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.

  2. attention metrics

    Buyers Can Now Target High-Attention Inventory In The Trade Desk

    By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.

  3. Investment

    HUMAN Raises $50 Million

    HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.

  4. Publishers

    News Publishers Are Banding Together To Beat Brand Safety Blocking

    Prohaska Consulting debuted the ProNews Collective, a private marketplace of premium news publishers whose ad inventory will be exclusively available via Index Exchange.

  5. Advertiser

    How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser

    The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.