AdExchanger
Articles By AdExchanger
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Do Not Track, We Will; Bigger Isn't Better
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track, We Will Microsoft was the first browser maker to turn on “Do Not Track” by default, and now its advertising arm plans to implement a proprietary tracking system. Microsoft would track across computers, phones and tablets that are running Windows, as […]
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OPINION: Data-Driven ThinkingTargeted Online Advertisements: A Threat To Personal Identity And Security?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Stoute, principle engineer and chief technology officer at eyeReturn Marketing. Online advertising is under a media microscope, primarily due to the perception that targeted ads invade privacy and have […]
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Online-Offline Coupon Code; Sunny Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online-Offline Coupon Code PayPal is rolling out another way for users to pay for retail purchases through its app, according to AllThingsD. It’s called Payment Code and it uses a QR system for payment. If the store doesn’t have the proper scanner, however, the […]
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OPINION: The Sell SiderBulletin: Consumer Marketing Is Out, Customer Marketing Is In
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. After attending my very first ANA Masters of Marketing conference, I will never be the same. OK, maybe that is a tad […]
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DG Loves Rich Media; Ad Shifting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Loves Rich Media TechCrunch’s Anthony Ha reports that DG has made what appears to be an acqui-hire of sorts with its purchase of 11-person rich media vendor Republic Project for a reported $1.4 million plus earn-outs. Read more. Republic pitches a cross-device integration […]
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OPINION: Data-Driven ThinkingWhy Advertisers Must Spend More Time Fertilizing The Grass
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, chief revenue officer of NextMark. I recently had a cup of coffee with Christopher Skinner, who has spent the last dozen years MakeBuzz after selling his old company, […]
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Google Sell-Side 'Active GRP' Coming Soon; Crossing Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Sell-Side ‘Active GRP’ Coming Soon The Drum reports that that Google’s biz dev lead for large publishers, David McMurtrie, told the audience at Thursday’s Association of Online Publishers (AOP) event in London that it’s time for publishers to start protecting their yields and […]
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OPINION: Data-Driven ThinkingThe One Question You Should Be Asking About Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Attribution helps measure the events impacting a business, but it is much more important than measurement alone. An accurate attribution picture should allow […]
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OPINION: Data-Driven ThinkingAnalysts Won The America’s Cup (And Other Lessons In Data 'Steerage')
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Big data is one of those wonderful concepts meant to make life easier and business more efficient. But in practice, before we […]
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Instagram Addressing Ads; Trusty Twitter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instagram Addressing Ads On the (Facebook) Instagram blog yesterday, the mustard seeds of an ads strategy were strewn about as an anonymous Instagram blogger wrote, “In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in […]
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OPINION: The Sell SiderThe Next Era In Media: Getting Personal
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. About a year ago, I predicted the consolidation of ad tech and its move away from the main stage of the digital ecosystem. With all due notation of […]
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The Public Ad Network; Programmatic Demographics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Public Ad Network A source tells TechCrunch’s John Constine that former Blue Lithium chief and current RadiumOne CEO Gurbaksh Chahal is readying his company for an IPO. It is rumored that RadiumOne has about $100 million in annual revenue — if true, this […]
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OPINION: Data-Driven ThinkingIt’s Time For Ad Tech To Get A Fair Packaging And Labeling Act
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, vice president of business development at DataXu. Folks continue to lament the lack of brand dollars in digital, especially in the auction-based exchange environment. One of the primary […]
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Cross-Device Search; MySpace Addressability Grows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cross-Device Search Google is putting its cross-device first-party data to use, giving AdWords users a chance to see the effectiveness of search ads at different points in the purchase funnel. The new feature is called “Estimated Cross-Device Conversions” and it relies on Google login […]
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OPINION: Data-Driven ThinkingWhy Ad Tech Challenges The Industry’s Traditional Roles
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Sharp, UK managing director of ValueClick Media. Nearly 20 years ago, Procter and Gamble CEO Ed Artzt foresaw decades of turbulence within the advertising industry as technology changed the […]
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Facebook Sets Sights On TV (Too); Native Local
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Sets Sights On TV (Too) Facebook has its eye on TV measurement, the WSJ’s Digits blog is reporting, by offering big networks a look at exclusive show data as it looks to match recent initiatives by Twitter. Facebook’s data is centered around the […]
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OPINION: Data-Driven ThinkingThe New Digital Ad Ecosystem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. There has been a quiet shift in the digital ad ecosystem over the past few years, although it isn’t clear to many people working […]
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AppNexus Eyes Mobile Leadership; Facebook Algos And Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Eyes Mobile Leadership In a video interview on Bloomberg, CEO Brian O’Kelley of real-time ad platform AppNexus talks about his recent mobile deal with mobile ad network Millennial Media to create an exchange (read that AdExchanger story). He says his company will be […]
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OPINION: Data-Driven ThinkingThe Cross-Platform Divide: Who Benefits?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. For those of us in the digital advertising community, there has arguably been no development that has inspired so much […]
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Weather Moves To The Exchange; Search Update
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Moves To The Exchange IPONWEB and The Weather Company say they are partnering on a weather-based advertising platform. The release states that this isn’t just about targeting through Weather Channel owned-and-operated websites: “Weather can now leverage this targeting for extension campaigns purchased on […]
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OPINION: Data-Driven ThinkingMobile Ads And Location: Geofences Aren’t The Whole Answer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. Location, location, location. It’s a very complex creature. From the Mercator projection to the development of the first GPS, the representation of […]
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DFA Ad Server Goes Global; Amazon's Big Ad Plays
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DFA Ad Server Goes Global Updated: From its DoubleClick Fpr Advertisers blog, Google announced that its DoubleClick For Advertisers (DFA) ad server has rolled out globally. The updated platform is called DoubleClick Campaign Manager and it integrates the DoubleClick For Advertiser UI with DoubleClick Bid Manager. […]
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OPINION: Data-Driven ThinkingThe Myths And Realities Of Advertising Algorithms
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. I thought the days when companies promised awesome algorithms without offering any details were over. Companies like AppNexus or DataXu are transparent […]
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Facebook Transaction Data; Reaching For Publishers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Transaction Data Is Facebook now a payment processor? Not yet, but the social platform has taken one step closer to closing the loop on mobile commerce transactions. Last month, AdExchanger covered Facebook’s foray into an “autofill” feature for beta brand JackThreads. Put simply, […]
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OPINION: Data-Driven ThinkingDo We Still Need Third-Party Ad Servers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The third-party ad server provides an enormous benefit to the digital media industry, while creating significant value in the ad-tech space […]
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Millennial Measurement; New IAB Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to mobile. The new product will be called Omni Measurement Solutions and will allow advertisers to measure foot traffic, purchases and impact on high-funnel activities. “The product we’re working on with […]
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Twitter Second-Screen Ads; The New Google Way
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Second-Screen Ads As part of Advertising Week in NYC this week, Twitter will be talking up its TV products. The Wall Street Journal reports on the microblogging company’s second-screen product, Amplify: “With Amplify, networks post short video replays on Twitter in near-real time. […]
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OPINION: Data-Driven ThinkingDissecting the Linguistic Ambiguity of Data-Driven Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Music often permeates conversation at work, and while remarking on the recent proliferation of niche genres with a colleague, we joked about the merits of […]
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Counting Audience; IAB's Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Counting Audience Second-screen viewing, mobile TV viewing –they’re all gonna get counted by TV audience counter Nielsen according to an article in The Wall Street Journal. The WSJ’s Suzanne Vranica and Amol Sharma write, “Next week Nielsen will announce plans to augment its TV […]
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Ad Network 2.0 Shootout: Handicapping The Criteo And Rocket Fuel IPOs
By Kelly Liyakasa, John Ebbert, and Zach Rodgers It’s a big week for the “programmatic IPO.” Rocket Fuel begins trading publicly tomorrow on NASDAQ under the ticker FUEL. French retargeter Criteo meanwhile has filed its F-1, with detailed information about its financials. Since the performance of these two IPOs could set the tone for ad tech […]