AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingGetting Specific About 'Marketing Tech' Convergence
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of business development at Demandbase. The convergence of “ad tech” and “marketing tech” has already emerged as a key theme for 2014. There’s just one problem. […]
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Satya Nadella Is Microsoft's CEO; Smart TV Programmatic Ad Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Satya Nadella, Ad Man? The question is irresistible: What does Satya Nadella’s CEO appointment auger for Microsoft’s advertising business? One of his many promotions was to corporate VP of the the search, portal and advertising platform group, so he has some fluency in digital […]
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OPINION: Data-Driven ThinkingHow To Use RTB For Targeted Reach Instead Of Retargeting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I was recently told by an executive in a position to know that 70 to 80% of revenue in the RTB space comes from […]
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IPG Mediabrands Predicts Mobile Explosion; Publishers Embrace Auto-Refresh Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Beats TV In Australia, IPG Mediabrands says that TV spend will be overwhelmed by digital ad spend in 2014. The Australian Financial Review observes the details: “IPG Mediabrands has forecast an ‘explosion’ in mobile advertising over the next five years. ‘There is a […]
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OPINION: Data-Driven ThinkingWhy Private Exchanges Can Be More Than Just A Publisher Tool
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Rostkowski, president at Varick Media Management. Online advertising is workflow-intensive, requiring agencies to field large teams of media planners and buyers to deal with orders. RTB has emerged to […]
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Twitter Pays IBM For Patents; Chief Data Officer Numbers Grow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Sweep After enduring the threat of a lawsuit, Twitter acquired more than 900 patents from IBM, which has led the list of patent recipients for the past 21 years, according to a news release. TechCrunch points out that this isn’t the first time […]
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OPINION: Data-Driven ThinkingCombating Impression Fraud Isn't Easy. Here’s What To Do Today
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. Some estimate that a quarter or more of exchange media could be fraudulent. This has generated much discussion within the industry, […]
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Amazon's Q4 Results Are In; Meredith Corp. Ad Sales Are Down
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Q4 In Although Amazon sales were up this holiday season as the company reported a 20% increase in revenue reaching $25.59 billion in Q4, the ecommerce giant still fell short of Wall Street estimates of $26.06 billion and shares plummeted 11% in after-hours […]
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OPINION: Data-Driven ThinkingWhy Social Matters In A Programmatic World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Prasanta Behera, vice president of ad products at ShareThis. In today’s digital market, buyers need more than the traditional frameworks used to classify ad inventory. Content needs to be treated […]
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Programmatic Driving Down Ad Prices; Google Paying For Patent Troubles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic And News Programmatic takes the blame for sluggish ad sales in a Wall Street Journal piece about the potential glut of new news sites. The WSJ’s William Launder writes, “One industry executive estimated that pricing on standard banner display ads has fallen 30% […]
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OPINION: The Sell SiderThe New Big Event Marketing Strategy: Planned Spontaneity
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. It is big event season and the marketplace is abuzz. The sheer number of big event opportunities in the first three months […]
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Facebook Expands Custom Audiences; IAB Advises On Cookies, Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Audiences Facebook is expanding its Custom Audiences service to include retargeting off a pixel for both desktop and mobile apps. The company had previously been testing this feature, which is now live for all advertisers and it can be accessed through Power Editor, […]
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OPINION: Data-Driven ThinkingIs Your Location Strategy Worth It? Here’s How To Tell
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. If you’ve ever been served an ad for a Los Angeles restaurant while visiting the San Diego Zoo, you’ve seen how imprecise location-targeted ads […]
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Nielsen Says TV Biggest, Display Growing; Horizon Gets Viewable
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Eats Display Nielsen repurposes its Q1-Q3 2013 data released last week, and notes that global online display ad spend grew nearly 33% year over year in that time period. But according to the Nielsen blog, “Despite the rapid growth of [online display] ad […]
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OPINION: Data-Driven ThinkingMobile Is Eating Display
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Steketee, head of paid social and emerging media capabilities at Merkle. The growth rate of mobile is kind of like China’s economy: impossible to really track. The rapid takeover of […]
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Google Patents Transport Ads; McKinsey: Mobile Lags
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Rides According to TechCrunch, Google successfully filed a patent giving advertisers the ability to arrange free or discounted transportation to potential customers. Using an algorithm, Google would determine whether it made sense for the advertiser to offer the transportation to a potential consumer. […]
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So You Want To Build An In-House Trading Desk?
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is by Mike Zeman, director of North American digital marketing at Netflix. It comes as a surprise to most publishers, ad-tech firms and other marketers I speak to that Netflix operates its own internal programmatic trading desk. In other […]
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Email Delivers As AdRoll Addresses Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Email In Retargeting Self-serve retargeting platform AdRoll has made its second acquisition, this time scooping up email retention service Userfox. The acquisition gives advertisers the ability to collect and use email lists and mobile IDs. The companies did not disclose how much the […]
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OPINION: Data-Driven Thinking5 Ad Tech Memes To Know For 2014
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Well, at least it’s not “The Year of Mobile” again. Or, maybe it is. After several days of media […]
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Intercom Raises $23M; Rocket Fuel's Revenue Prediction
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rising Social CRM Social CRM startup Intercom has raised $23 million, according to TechCrunch, as CRM evolves into a one-to-one marketing opportunity. “CRM companies haven’t innovated in over ten years. Many of them are just ticketing systems. But what’s happening is that customer service […]
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Looking Ahead: AdExchanger's Industry Preview 2014
Hundreds of advertising industry professionals braved the cold, snowy weather of New York City on January 21 and 22, 2014 for AdExchanger’s first Industry Preview conference at The Times Center. The two day show featured some of the biggest names in publishing,marketing and advertising technology. Among the biggest themes: programmatic, mobile and cross-device targeting. Here […]
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OPINION: Data-Driven ThinkingNative And Automated Advertising: Complementary Or Competing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stevens, general manager for international at Rubicon Project. It’s fair to say that native advertising may have generated more column inches in the industry press than most any other […]
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AdSense Add On; BuzzFeed's Mobile Performance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Direct Google rolled out Tuesday an AdSense feature allowing publishers to manage ads sold through direct channels. In a blog post by AdSense Product Manager Matt Goodridge, Google explained the process: Publishers working directly with advertisers (regardless of whether those advertisers use AdWords) […]
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The Inefficiencies Of Exchange Traded Media
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, founder and CEO at Encore Media Metrics. While exchange-traded media is praised for bringing ease and efficiency to the display ad market, a deeper dive reveals numerous factors […]
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Mediabrands Keeping Up With Digital; Panasonic Sees A Future In Smart TVs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Future Media Agency Mediabrands CEO Matt Seiler wants to prove media agencies don’t have to fall behind the curve when it comes to innovation by taking his company firmly into the automated, digital age. A profile in Adweek outlines how Seiler has advocated for […]
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OPINION: Data-Driven Thinking3 Keys To Optimize Your Programmatic Ad Buys
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could […]
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Xaxis On Euro Programmatic Direct; Google On Bad Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Direct On eMarketer, Xaxis COO Dr. Mark Grether answers a question about percentage of ad spending going to programmatic direct vs. RTB. Grether tells eMarketer: “It really depends. I don’t have a number for the US, but I do have a number for […]
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OPINION: Data-Driven ThinkingIs 2014 The Year – Or Death – Of Mobile?
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. More than ever, consumers connect with brands through mobile communications and perform transactions on mobile devices. According to comScore, 2013 was the […]
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Marketing Automation Funds For Salesfusion; China Loves Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Automation Marketing automation company Salesfusion raised $8.25 million in a round of funding, according to VentureBeat, while others in its competitive set are being acquired or going public. Salesfusion’s chief executive, Christian Nahas, claims innovation has slowed down with other bigger players, such […]
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OPINION: Data-Driven ThinkingWhy Wasting Impressions Is Good For Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Nierman, marketing and media director at Critical Mass Chicago. Improving the targeting of advertising has been a focus for the ad industry ever since John Wanamaker implied that it […]