Hundreds of advertising industry professionals braved the cold, snowy weather of New York City on January 21 and 22, 2014 for AdExchanger’s first Industry Preview conference at The Times Center. The two day show featured some of the biggest names in publishing,marketing and advertising technology. Among the biggest themes: programmatic, mobile and cross-device targeting.
Here are some snapshots and key moments from the conference. Photography by Geoff Green.
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.
TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality.
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused initiative led by OpenAP.
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without losing the human touch.
Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree.
