AdExchanger
Articles By AdExchanger
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Marketo Buys Insightera; UK Seeing New News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Custom Buy Marketo purchased Israel-based Insightera for $20 million, according to GigaOM, giving Marketo a website customization platform. Insightera uses visitor data to tailor a website experience for each individual in the hopes of making them more receptive to ads. The company is a […]
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OPINION: Data-Driven ThinkingA New Perspective On Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution is one of the most critical issues in digital advertising today. Proper attribution provides insights, incentives and controls over ad […]
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AT&T Offers Discount To Track Users; TellApart Is Profitable
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “Will Be Tracked For Discount” AT&T is willing to trade tracking privileges for service discounts, according to Forbes, as it brings its Google Fiber-like service to Austin, Texas. Users get a 30% discount for allowing AT&T to track them through “AT&T Internet Preferences.” Here’s […]
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OPINION: Data-Driven ThinkingCharting A Path To In-House Programmatic
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. As the slow death of media-buying agencies continues*, a growing number of marketers want to own their data and bring all buying in house. […]
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Selling Sales; Agency Gardening
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Sales For publishers who are still stuck trying to figure out how to build a programmatic sales system, the IAB has released a document briefly outlining different stages of the process. The paper breaks down the sales building process into three steps. The […]
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OPINION: Data-Driven ThinkingIs The Mobile App Advertising Economy A Bubble?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Milinovich, CEO at URX. Mobile advertising accounted for $3 billion of advertising spend in the first half of 2013, according to the IAB, representing a 145% growth rate since last […]
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Tremor Building Programmatic Team; Disqus Native Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor Building Programmatic Team Some of the team behind Velti’s Mobclix mobile exchange (which ceased all operations in November) are heading for Tremor Video, the company announced. “Solving programmatic buying for brand health and aligning buyers and sellers on brand metrics are core to […]
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OPINION: Data-Driven ThinkingFirst- Or Third-Party Cookie? Wrong Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Groman, CEO of Network Advertising Initiative. Context – how consumers engage with business – has emerged as a central theme in today’s policy debates about consumer privacy. The Federal Trade […]
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Google Pilots New Ad Format; In-Store Addressability
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Pilots New Ad Format According to a post by Eran Arkin, product manager at Google, the company is testing a new ad format, called +Post ads, that allows brands to promote Google+ posts across the Google Display Network. An example would be using […]
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OPINION: The Sell SiderThe Current, Current Thing
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. At the end of the last century Michael Lewis penned the insightful and educational story of Jim Clark’s efforts to change the health industry. Clark’s efforts eventually led to […]
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Perennial IPO; Attacking The Bot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Perennial IPO The initial public offering (IPO) cavalcade is not over for digital marketing tech. Ad marketplace Rubicon Project is next and has chosen its bankers. Bloomberg notes, “Rocket Fuel Inc.’s successful offering in September and the rally that followed Twitter’s IPO last month […]
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OPINION: Data-Driven ThinkingWho’s Winning What: The Real Privacy Story In Online Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. Mozilla is no longer out alone calling for the end of third-party cookies; others such as Google and Microsoft have joined the fray in […]
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Mohan On Viewability; FTC Warns On Native Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The V-Word Neal Mohan takes to the pages of Ad Age to champion viewability in an op-ed piece. He concludes, “Our brand, agency and publisher partners, like Publicis Groupe’s VivaKi, Kellogg’s and The Wall Street Journal, have been valuable collaborators in understanding this issue […]
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OPINION: Data-Driven ThinkingAd Tech, Take Flight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mihai Fanache, CEO at ChargeAds.com. Not long ago I searched for a flight from San Francisco to Singapore. Expedia presented me with no fewer than 4,500 options, many delightfully affordable. […]
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IAB Talks Native; Twitter Retargeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB Talks Native The IAB is stepping into the native ads standardization process, releasing a playbook for publishers, agencies and marketers. According to the IAB, the six formats considered native advertising are: in-feed units, paid search units, recommendation widgets, promoted listings, IAB standard ads […]
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OPINION: The Sell SiderPutting Some Weight On Your “Barbell” Strategy
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. Over the last two years, many premium publishers have struggled to resist programmatic efforts and stick solely to direct sales efforts. But as programmatic adoption and viability has grown, many publishers […]
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LiveRail On Growth Rate; Pay Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail On Growth Rate LiveRail hopes to differentiate itself from video ad networks that have already gone public by its growth rate, according to TechCrunch’s Anthony Ha. LiveRail tells Ha it’s growing at a 200% run rate this year. “For LiveRail, being on pace […]
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OPINION: Data-Driven Thinking'Programmatic': Old Word, New Meaning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neeraj Kochhar, managing director for programmatic at MAGNA GLOBAL. Earlier this month, the IAB, in partnership with the Winterbury Group, released a white paper titled “Programmatic Everywhere? Data, Technology and the […]
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Native Ads; Pay For View
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads The Wall Street Journal says (subscription) the US Federal Trade Commission will take a closer look at “native ads” with an open forum this Wednesday. See the FTC event page. Meanwhile, the question of scaling native advertising is a big one for […]
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OPINION: Data-Driven ThinkingFor Programmatic Direct, It's Top Of The Second Inning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Lately, I have been working on a white paper about the “programmatic direct” phenomenon. Part of the research involved surveying […]
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Yahoo Tech Strategy; Map Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Tech Strategy On GigaOm, reporter Derrick Harris reviews Yahoo tech strategy over the years with four former Yahoo executives. CEO Marissa Mayer is characterized as bringing a renewed sense of energy to the company. “However, she still must find the company’s core business […]
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OPINION: Data-Driven ThinkingEven The Smartest Machines Need A Human Touch
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Goad, CEO at Crimtan. When you think of man vs. machine, the first thing that pops into your head might be IBM supercomputer Deep Blue’s 1997 victory over world chess […]
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eMarketer Ups Programmatic; FB Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eMarketer Ups Programmatic Programmatic buying continues its upward trend, with eMarketer revising its estimate from $3.34 billion in RTB spending in 2013 to $3.37 billion. MAGNA GLOBAL expects $3.9 billion in RTB ad spending this year, the highest of all firms eMarketer measured. Improvements […]
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OPINION: Data-Driven ThinkingBlack Friday: The Ultimate Test
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachit Srivastava, Data Scientist at PlaceIQ. Thanksgiving is around the corner, meaning great food, family and, of course, Black Friday. Mobile ad targeting and strategy have advanced significantly this year, and […]
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Email Fandom; End Of Trolls
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Email Fandom In reviewing rock bands’ email marketing efforts, The Wall Street Journal’s Hannah Karp says new data from ecommerce music website manager Topspin shows email is the gift that keeps on giving. Karp notes the power of growing fan base loyalty: “Fans who […]
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OPINION: Data-Driven ThinkingWhy We’ll See The First Ad-Supported Phone In 2014
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Smartphones are dominating the mobile market. With 1.4 billion predicted to be in consumer hands by the end of 2013, the most valuable digital real estate in the […]
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Browsing Future; Slow Holiday
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browsing Future Mozilla’s executive chair, Mitchell Baker, talked to CNET about what the company is up to and its expansion into mobile. She told CNET, “One thing that has shifted is the ability to access the abilities of the phone using Web apps. The […]
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OPINION: Data-Driven ThinkingAre We There Yet? Approaching True 1-To-1
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. In their seminal book, “The One-to-One Future,” communications strategists and futurists Don Peppers and Martha Rogers imagined a world beyond mass marketing. Somewhere beyond the television […]
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Twitter Targeting TV (Again); Matomy Makes Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Targeting TV (Again) In a blog post yesterday, Twitter continued its TV-online product drumbeat and announced TV conversation targeting for US and UK advertisers. The post explains, “The way TV conversation targeting works is simple: Through our conversation mapping technology, networks and brands […]
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OPINION: Data-Driven ThinkingBig Data Without Your Own Data Is A Big Mess
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, global head of data at dunnhumby. Everywhere I go, I overhear conversations about data science, big data, algorithms, the cloud, machine learning hackathons, Hadoop…the list goes on. But these […]