Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Online-Offline Coupon Code
PayPal is rolling out another way for users to pay for retail purchases through its app, according to AllThingsD. It’s called Payment Code and it uses a QR system for payment. If the store doesn’t have the proper scanner, however, the app will produce a code for the cashier to type in. The incentive will be deals and offers that are preloaded into the app, but PayPal hasn’t announced which companies it will be working with. Read more.
Peter Fleischer, Google’s global privacy counsel, ponders the weariness of debating online privacy in a blog post following a privacy commissioners’ conference in Warsaw, Poland. He writes, “It’s tiring, spending your days navigating the constant conflicts of privacy and protectionism, privacy and politics, privacy and Prism.” The next big meeting, the International Conference of Data Protection and Privacy Commissioners, will be held in Mauritius, which Fleischer hopes will cast everyone in a new and (perhaps literally) better light. Read the post.
Re-Pivot
Integral Ad Science, formerly AdSafe, is not just verifying ads — it’s now blocking fraudulent traffic before it’s even bought. The company told Adweek this is possible because of the volume of data it monitors. “With many of the current solutions, you let people steal from you, to catch them, then assume they’ll steal from the same place,” said CEO Scott Knoll. “We actually send [the bad ad impression] back to the network, exchange or site.” Read more. And read the release.
Facebook’s Conversion Pixel
Facebook updated its ads products yet again with a so-called objective-based system. This includes letting the Facebook conversion pixel register conversions (downloads, sales, registrations, etc.) within FB’s Ads Manager from the advertiser’s site. The post explains, “Ads Manager will now show the objective, the number of times the objective was met and the cost per stated objective. For instance, if an advertiser wanted its ad campaign to drive Website Conversions, now we will show how many Website Conversions the ad campaign drove.” Read the post. Always be attributing.
Specific Ad Plans
So, is this another step for Specific Media in its monetization strategy for MySpace? A new product from the former ad network, now a media company, uses Nielsen Buyer Insights’ aggregate data. Known as “RetailConnect,” Specific claims in a release that it provides “a unique functionality that measures campaign results via offline sales reporting. The solution provides brands with a variety of campaign effectiveness evaluators including changes in behavior and brand affinity.” Read more.
Ad-Tech Directing
Digiday’s Jack Marshall looks at companies trying to create a business model as a result of the acute need for understanding what ad-tech companies offer and how they differ. He explains, “Companies like plzADvize, DMR’s Industry Index and Kite want to help agencies and advertisers better understand and evaluate potential vendors and partners. Each wants to become a one-stop database full of marketing technology firms, including simplified information about their products and services, and ratings and reviews crowdsourced from customers.” Read more.
But Wait, There’s More!
- Insights And Perspectives To Drive Commerce (pdf) – eBay Enterprise
- Specific Media Launches Retail Connect™ to Bridge Offline-Online Advertising Gap for Retailers.html – press release
- Facebook Ads TV Partners Overseas – The Wall Street Journal’s Digits blog
- Industry Reaction To IAB Report Showing Spike In Mobile Ad Spend – The Drum
- Justin Smith Sets Bloomberg’s Priorities; Announces ‘100-day’ Strategy Plan – Adweek
