Home Ad Exchange News Online-Offline Coupon Code; Sunny Privacy

Online-Offline Coupon Code; Sunny Privacy

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Online-Offline Coupon Code

PayPal is rolling out another way for users to pay for retail purchases through its app, according to AllThingsD. It’s called Payment Code and it uses a QR system for payment. If the store doesn’t have the proper scanner, however, the app will produce a code for the cashier to type in. The incentive will be deals and offers that are preloaded into the app, but PayPal hasn’t announced which companies it will be working with. Read more.

Sunny Privacy

Peter Fleischer, Google’s global privacy counsel, ponders the weariness of debating online privacy in a blog post following a privacy commissioners’ conference in Warsaw, Poland. He writes, “It’s tiring, spending your days navigating the constant conflicts of privacy and protectionism, privacy and politics, privacy and Prism.” The next big meeting, the International Conference of Data Protection and Privacy Commissioners, will be held in Mauritius, which Fleischer hopes will cast everyone in a new and (perhaps literally) better light. Read the post.

Re-Pivot

Integral Ad Science, formerly AdSafe, is not just verifying ads — it’s now blocking fraudulent traffic before it’s even bought. The company told Adweek this is possible because of the volume of data it monitors. “With many of the current solutions, you let people steal from you, to catch them, then assume they’ll steal from the same place,” said CEO Scott Knoll. “We actually send [the bad ad impression] back to the network, exchange or site.” Read more. And read the release.

Facebook’s Conversion Pixel

Facebook updated its ads products yet again with a so-called objective-based system. This includes letting the Facebook conversion pixel register conversions (downloads, sales, registrations, etc.) within FB’s Ads Manager from the advertiser’s site. The post explains, “Ads Manager will now show the objective, the number of times the objective was met and the cost per stated objective. For instance, if an advertiser wanted its ad campaign to drive Website Conversions, now we will show how many Website Conversions the ad campaign drove.” Read the post. Always be attributing.

Specific Ad Plans

So, is this another step for Specific Media in its monetization strategy for MySpace? A new product from the former ad network, now a media company, uses Nielsen Buyer Insights’ aggregate data. Known as “RetailConnect,” Specific claims in a release that it provides “a unique functionality that measures campaign results via offline sales reporting. The solution provides brands with a variety of campaign effectiveness evaluators including changes in behavior and brand affinity.” Read more.

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Ad-Tech Directing

Digiday’s Jack Marshall looks at companies trying to create a business model as a result of the acute need for understanding what ad-tech companies offer and how they differ. He explains, “Companies like plzADvize, DMR’s Industry Index and Kite want to help agencies and advertisers better understand and evaluate potential vendors and partners. Each wants to become a one-stop database full of marketing technology firms, including simplified information about their products and services, and ratings and reviews crowdsourced from customers.” Read more.

But Wait, There’s More!

Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.