Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Elisabeth DeMarse brought Bankrate back from the brink of disaster, and now she’s hoping to the do the same thing with Jim Cramer’s TheStreet, according to The Observer. The company makes most of its money from subscriptions (about 85% according to the article) and the rest from ad sales. Immediately after starting DeMarse cleaned house and let go of 100 people, and replaced the entire ad sales department with a team from Forbes. Read more.
CRM Is The New Black
MediaPost’s Laurie Sullivan profiles V12 Group’s new Launchpad platform. She writes, “It provides a complete view of all customer interactions across every type of marketing channel to more easily acquire new customers. Long term it will bridge the gap with CRM systems on one platform.” Read more.
U.S. Merchants In Latin America
Internet Retailer released a report on 2013 Latin America 400, and found that web sales from U.S. merchants are growing despite challenges in the region. Companies like Wal-Mart experienced a sales increase of 150%, whereas Dell experienced a loss. Amazon has been testing the waters in Brazil by offering its Kindle and book services, but is still holding out on full scale e-commerce until it understands the industry better. Read more.
In Digiday, Brian Morrissey interviews Federated Media’s CEO John Battelle who says in regards to publisher Buzzfeed’s growth, “It probably will end up scaling through much the same methods we’re talking about now. You see BuzzFeed programs that scale through a network. That’s still limited, and it’s not programmatic. You don’t have ability to identify an individual on a browser-based level. It’s having that retargeted element that’s important.” Read more.
Facebook is starting to act more like Twitter by attracting celebrities to its site and encouraging conversations about public events, according to Peter Kafka at AllThingsD. Some similarities between the two are Facebook’s introduction of verified accounts for celebrities, the introduction of hashtags and a trending topics section. Justin Osofsky, a Facebook executive, says the new initiatives will “unlock and surface the conversation about shared interests that’s already happening.” Read more.
- How YuMe Feels About AOL Raining on Its IPO Day (Not Too Bad) – Ad Age
- 12 Burning Questions on AOL’s Adap.tv Acquisition – Adweek
- AOL Makes the Biggest Buy of the Tim Armstrong Era – All Things D
- AOL Bets On Ad Shift To Online TV With Takeover Of Adap.tv (subscription) – FT.com
- Persado Continues Expansion with Key Executive Additions – Bloomberg
- Ensighten Appoints James Niehaus to VP of Analytics and Digital Strategy – press release
- Martin Galvin Joins MediaCom In Newly Created Trading Director Role – The Drum
- Dell Veteran To Help Run Mass Relevance – Austin Business Journal
But Wait, There’s More!
- Thrillist Expands, Becomes a Blend of Frommer’s and Foursquare – Ad Age
- Yahoo Announced a New Logo By Not Announcing a New Yahoo Logo – Gizmodo
- The New Evolution of Direct Response Is Social – ClickZ
- Limelight Networks Survey Results: Challenges, Impacts Of Online Video – press release
- Brand Networks Selected as LinkedIn Certified Developer Partner – press release
- Development Groups Tap Big Data to Direct Humanitarian Aid – The NY Times