Home Ad Exchange News The Long Road Ahead For Yahoo; Run DSP Gets Funding

The Long Road Ahead For Yahoo; Run DSP Gets Funding

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The Long Road Ahead

Businessweek attempts to answer the question on everyone’s mind: Can Marissa Mayer save Yahoo? After one year at the struggling tech giant, Mayer has made plenty of headlines through big acquisitions and sweeping policy changes such as ending telecommuting. But her main focus has been on mobile. Read it.

Funding Run

Run raised $1.5 million dollars in funding from Verizon Ventures, TechCrunch is reporting. Although the DSP takes a mobile-first approach, the company also offers cross-device ad buying. It’s the 3-year-old firm’s first outside investment. Read more.

Targeting Misconceptions

Despite its best efforts, the Direct Marketing Association hasn’t fully educated people about the difference between behaviorally targeted ads and regular ads. According to MediaPost, the DMA has gotten several hundred complaints from people about behavioral ads. Only problem? The ads actually weren’t targeted, and therefore no tracking opt-out was possible. However some complaints did correctly identify targeted ads where users couldn’t opt out, exposing potential problems with the mechanism. Read more.

HootSuite Money

HootSuite raised $165 million in Series B funding for international expansion, especially in Latin America and Europe. The company could be a dark horse in the social ads space, having been named one of Twitter’s early marketing partners. According to GigaOM, the company also may make a few acquisitions — no specifics though. “Our focus during the last couple years [was] on just building this business on social media,” CEO Ryan Holmes said. “We’ve effectively gotten to where we have in just under $5 million in the company.” Read more.

Forever Ago

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Two years is a long time in the tech world, and Doug Weaver gazes into the past to re-evaluate his “Dougorithm” for The Drift. Some major changes that he noted: Ad networks still exist, trading desks didn’t meet their full potential and the private-exchange concept evolved. Then he asks a very relevant question: What will the ecosystem look like in 2015? Read more.

Amazon vs. Pinterest

Amazon is going to head to head with Pinterest with a new “Collections” interface. As Pinterest further secures its place in the e-commerce space it seems Amazon is ready to use imitation to stay competitive. TechCrunch reports the feature has been slowly and quietly rolling out since April and is now available to the public through the account tab. Read more.

Crowdfunding Video

Two crowdfunding startups, Patreon and Subbable, allow users to pay for video content they love rather than exchanging their attention for it. As the founders put it to AllThingsD, ads view everyone the same way: as merely an impression. But if users truly love the content, they will pay for it. “I don’t think ads really properly value content, because they don’t take into account whether a user cares about that content,” said Jack Conte, co-founder of Patreon. “It’s a binary rubric; they’re either watching or not.” Read more.

You’re Hired!

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Must Read

After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News

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LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.

Google in the antitrust crosshairs (Law concept. Single line draw design. Full length animation illustration. High quality 4k footage)

Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments

If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.

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NYT’s Ad And Subscription Revenue Surge As WaPo Flails

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Mark Proulx, global director of media quality & responsibility, Kenvue

How Kenvue Avoided $3 Million In Wasted Media Spend

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.

Comic: Lunch Is Searched

Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet

Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.