AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingPrivacy Confusion Is A Real Problem. Time To Solve It
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Stocki, VP of Business Development at Bering Media. All opinions are Jay’s alone and not those of Bering Media. We have a privacy problem in online advertising. An anecdote that sums […]
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The New Normal For Agencies; Self Serve Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Normal For Agencies As companies founded on a traditional ad network model fail faster (see AdBrite and Adify), one obvious factor is the dwindling of agency demand as budgets shift to programmatic. What does this look like from the inside? The Media […]
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OPINION: Data-Driven ThinkingEasy Pickings? The Trouble With Low-Hanging Fruit
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Digital marketing is at risk of becoming a demand-harvesting machine. We’re getting so good at finding audiences that will obligingly convert that […]
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Native Ad Clutter; Cross-Platform Guarantees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ad Clutter Riffing on a piece by NY Times writer Nick Bilton about declining engagement rates among his Facebook subscribers, TechCrunch’s Josh Constine wonders at the “skittish gift horse” that is the newsfeed. “The volume of advertising in the feed has increased dramatically […]
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Agenda Revealed For AdExchanger's Programmatic I/O, April 8 In SF
The PROGRAMMATIC I/O agenda is ready! AdExchanger has published the full list of sessions for our upcoming conference at San Francisco’s St. Regis Hotel, April 8. Please visit www.programmatic.io to see the lineup. Given AdExchanger’s goal to educate marketers on the New Normal of Digital Marketing, the conference agenda offers a range of topics covering programmatic media […]
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OPINION: Data-Driven ThinkingThe End Of Single Channel Measurement
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kim Reed Perell, the CEO of Adconion Direct. Consumers are now everywhere when it comes to digital. They are networking on social media sites, watching videos, checking email, reading news […]
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Optimizing The Content Algo; Criteo Rumor Mill
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Optimizing The Content Algo In The NY Times, David Carr recounts how movie streaming/DVD service Netflix used insights on its own “big data” to create a successful new television (wait, streaming) series called “House of Cards” with director David Fincher and actor Kevin Spacey. […]
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OPINION: Data-Driven ThinkingLet's Not Expand 'Programmatic' To Include Everything
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Over the last three months, the word “programmatic” has been featured in the […]
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AOL's Latest Shuffle; Groupon's Bad Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Latest Shuffle AOL CEO Tim Armstrong has often talked about the company’s one constant: change and more of the same. Whether it’s rebranding business divisions or moving executives from one department to another, nothing at AOL stays the same for long. Artie Minson, […]
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OPINION: Data-Driven ThinkingProgrammatic Premium Isn’t Just About Efficiency
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The industry is rife with conversations about programmatic premium media buying and selling right now, and I could write a column about each of […]
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AOL's Ad.com Gets 'Friended'; Sharethrough Adds Digital Vet Keane
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Ad.com Gets ‘Friended’ As AOL Networks head Ned Brody plans to refine the company’s supply side offerings, its demand side, third party ad network is likely to see a boost now that it has access to inventory from the Facebook Exchange. As Brody […]
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Google's Addressable Email; Now Rebranding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Addressable Email On the Google Developer blog, the company announced it’s setting up Google+ single sign-on for apps, which dovetails with unifying its privacy policy across Google products and services. From the blog, “If you sign in to Gmail, YouTube or any other […]
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Quote: MillerCoors Says Facebook Ads Work - To A Point
“We have definitely seen [Facebook paid media] working in terms of fan acquisition and growing our fan base. Though, I think there is a point for all big brands where that begins to work a little bit less – meaning you’ve captured all of that low-hanging fruit and now your Facebook fan advertising has to […]
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OPINION: The Sell SiderThe Myth of Unlimited Inventory
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It has often been said that due to nearly “unlimited inventory”, pricing on digital advertising will continue to decline. This is a thought that has been […]
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Quote: Deutsche Telekom 'Cautious' On Programmatic
“For us it’s about transparency. It really seems like a big black box. We’ve been taking a more conservative approach. Maybe it’s our German heritage to be more cautious.” -Gerhard Louw, Senior Manager of International Media Management at Deutsche Telekom, responding to a question about his company’s use of agency trading desks. Louw spoke yesterday at the Association […]
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Changing The Ecosystem Map; Yield Biz Dev
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Changing The Ecosystem Map The Interactive Advertising Bureau has unveiled its answer to the famous (some say notorious) LUMA Partners’ ecosystem map. In the IAB’s version, the brand is at the center. See it now! Why? IAB CEO Randall Rothenberg said at his association’s […]
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Kellogg Company Is Positive On Private Exchange Results
Kellogg Company is undoubtedly the brand with the most to say about programmatic. And its VP media & digital, Jon Suarez-Davis, carried on that tradition during comments today at the Association of Nation Advertisers’ Media Leadership Conference. More than half of Kellogg’s online media now traffics through programmatic channels, including both “open exchange” buys and […]
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OPINION: Data-Driven ThinkingGoogle Is Pushing An Omni-Channel Mindset. Are You Ready?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. Imagine seamlessly delivering relevant content to customers and prospects based on their location, historical behavior, and current actions. Content that removes the boundaries […]
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Addressing Loyalty; Google's Groupon Killer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing Loyalty Facebook’s Custom Audiences product is being adopted by Epsilon and Acxiom in addition to the previously announced Datalogix says Ad Age’s Cotton Delo. Read more. How it works: consumers become addressable via ads on Facebook by matching a Facebook login email to […]
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OPINION: Data-Driven ThinkingTransparency Where It Matters
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jaysen Gillespie, Director of Analytics and Business Intelligence at Criteo. It is a response to an earlier AdExchanger column by Tal Keinan, CEO of AdExtent (Read it: “DSPs Vs. Personalized Retargeters. […]
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Automating Twitter; Rising Stars Stuck On Horizon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Twitter Twitter’s new API program opens a new front in the ”fight between humans and algorithms,” Mathew Ingram writes in a long riff on PaidContent. “In a nutshell, the API is a way for companies to automate more of their ad spending. At […]
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OPINION: Data-Driven ThinkingThe Data Providers: One Quadrant Chart To Rule Them All
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ramsey McGrory, President & CEO of AddThis. In the world of magic quadrant charts, I like this as a starting point for a discussion about data: Starting with the Conclusion Access […]
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Chasing The Revenue; Global Viewability
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chasing The Revenue Millennial Media’s Q4 revenue leaped an initially impressive 68%, but compared to previous quarter’s 88% surge, investors and observers are feeling a little disappointed at the growth prospects for the mobile ad network now that it appears to be facing stronger […]
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OPINION: The Sell SiderIf You Are Not All In For Multi-Screen… Good Luck!
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. I started writing this post from my iPad. I finished it on my iPhone. Then I wordsmithed it on my MacBook. And I did it […]
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X+1 Adding Tag Management; Google Adding Store?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding UberTags Digital marketing hub [x+1] has acquired tag manager UberTags as it looks to expand its data management platform capabilities. David Skinner, SVP of business and corporate development at [x+1], said UberTags represents a natural extension for [x+1]’s business: “The company’s technology was […]
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China Gets Mobile; EU On Google Privacy Policy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your China Plan Is? Mobile ad platform Flurry offers new data courtesy of its network that says China is the new king of smartphone and tablet devices. Seems like that means mobile ad inventory, too. Flurry’s Peter Farago reports, “China and the U.S. had […]
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The Ad Pirate Attack; Ads API + FBX
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pirate Attack We’ve been covering the infiltration of “pirates” and other bad actors using ad networks and open source ad serving to send malware to users, and the Annenberg Innovation Lab Transparency Report (which is a repurposing of Google’s Transparency Report – eMarketer eat […]
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More Facebook Exchange Love; Demandbase Conquests Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FBX Results (Continued) In a lengthy Q&A with Inside Facebook’s Brittany Darwell, Facebook measurement guy Sean Bruich talks ads. Facebook Exchange (FBX) is one of many subjects as he comments, “(Direct-response) advertising on Facebook is a lot like DR advertising in the rest of […]
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$400 Billion For Online; Marin Software Files For IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $400 Billion+ Digital Google SVP Nikesh Arora tosses a juicy number out for the advertising world at All Things D’s conference. Arora stated, “There’s currently about $800 billion in the global advertising market today. That’s a very large number, but online advertising accounts for […]
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Quote: Omnicom CEO John Wren On The Joys Of Audience Fragmentation
“Look, complexity is our friend. There’s no doubt about it, because the more fragmented the market is and the more complex it is in terms of reaching the target audiences, it takes more very, very smart insightful people to accomplish that. That’s a long-term trend, and it continues.” “[The] technological ability to do things, and […]