Quote: Omnicom CEO John Wren On The Joys Of Audience Fragmentation

omnicom-wren“Look, complexity is our friend. There’s no doubt about it, because the more fragmented the market is and the more complex it is in terms of reaching the target audiences, it takes more very, very smart insightful people to accomplish that. That’s a long-term trend, and it continues.”

“[The] technological ability to do things, and permission to do things, are really at the core of some of this. If you look at privacy policy in the United States versus privacy policy in Europe… they are different, and both regions are taking different approaches. So the more targeting that we can do, the better it is because it’s a greater ROI for the client and everything becomes more and more measurable. So that’s the move.”

-John Wren, CEO of Omnicom Group, in remarks during the holding company’s Q4 earnings call. (SeekingAlpha transcript) Despite concerns about digital investment, BMO analyst Dan Salmon noted the Annalect data unit tripled its headcount to 900 last year. 


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