AdExchanger Announces New Hires

AdExchangerIt is with great pleasure that I’d like to announce Zach Rodgers as the new Managing Editor of AdExchanger. Zach hails from Incisive Media’s ClickZ, a top trade publication in the space, where he was also Managing Editor.

I couldn’t ask for better as Zach’s experience, skills and integrity are a perfect fit for AdExchanger. He will play a key role in shaping the future of our editorial. Zach joins David Kaplan and myself in continuing to grow what we believe is a unique view on the world of data-driven ads encompassing advertisers, agencies, publishers, tech and data companies alike.

Great to have you here, Zach – welcome!

Next, to help fulfill AdExchanger’s growth aspirations, I think you need a great, creative marketer.

With that in mind, AdExchanger is announcing that former PubMatic VP of Global Marketing & Research, Eric Klotz, is the company’s new Chief Marketing Officer and will lead AdExchanger’s brand, marketing and conference efforts. Yes, there is a conference coming. Hold on tight.

Eric’s ability to distill the essence and importance of a brand is unique, and it served him well at PubMatic where he was successful in driving everything from product marketing to the company’s own seminal, Ad Revenue conference. Eric’s previous experience also includes creative and supervisory roles at digital publishing company Say Media and agency OMD.

Welcome, Eric!

Finally, AdExchanger would like to welcome Natalie Sandoval from Google’s Admeld where her top quality work as a marketing associate was renowned. Natalie is AdExchanger’s new Director of Marketing and will push forward on a variety of marketing and site initiatives including the aforementioned conference.

Welcome, Natalie!

For those of you scoring at home, my new title is “executive editor.” I’m not going anywhere because we’re just getting started. In fact, if you had told me four years ago when I started this trade publication that I would get to work with Zach, David, Eric and Natalie someday, I would have said… “Hell yeah!”

More news coming!

By John Ebbert

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