Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Now What? With Trump out of office, media companies will have to figure out how news fits into a streaming future. CNBC reports that the news frenzy around Donald Trump’s presidency allowed news companies to delay any dramatic shifts to their business models for […]
For the next five months, Google is waiving its Ad Manager ad serving fees for news publishers around the globe, which have been hit hard by the coronavirus pandemic. Read the blog post. Many have seen ad revenue fall as national and local advertisers pull back, and as coronavirus-related keyword blocking makes it difficult to […]
Axios launched its first mobile app on Wednesday two weeks earlier than planned in order to take advantage of the explosion in engagement with news content during the pandemic. The news site had more than 26 million unique visits in March, a record, said Mike Berkley, chief product officer at Axios. Of that web traffic, […]
When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company’s valuation hit $1.1 billion. It’s an eye-popping appraisal for a news discovery app. There aren’t many ad-supported unicorns galloping around the digital news biz these days. SmartNews has raised just over $116 million since 2013. The app, founded in Tokyo […]
During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizing […]
Brevity is the soul of content – and advertising – at Axios. The tech, news and politics site, founded by former Politico execs a little over a year ago, was built on the premise that people are bombarded by info and find it nearly impossible to keep up. “Less than 5% of people who click on a […]
Reuters hopes its TV app is the opposite of a traditional TV-based news consumption experience. It’s an algorithmically generated and editorially curated video package for the cord-cutting generation. “It’s clear that the concept of what makes TV, well, TV is changing,” said Isaac Showman, managing director of Reuters TV, which positions itself as a product […]
There would be far less of an ad-blocking brouhaha if publishers took a page out of the print playbook, said Mike McCue, CEO of Flipboard, one of the earliest entrants on the mobile newsreader app scene. “There’s a big opportunity rooted in the timeless principles of print, where people, generally speaking, actually enjoy the advertising,” […]
It is with great pleasure that I’d like to announce Zach Rodgers as the new Managing Editor of AdExchanger. Zach hails from Incisive Media’s ClickZ, a top trade publication in the space, where he was also Managing Editor. I couldn’t ask for better as Zach’s experience, skills and integrity are a perfect fit for AdExchanger. […]
