Internet Explorer DNT Rejected - Again; Apple And Local Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Yahoo, Microsoft, IE, DNT

Yahoo isn’t going to recognize Microsoft’s Do-Not-Track (DNT) “on” signal in the latest version of Internet Explorer either. So said the Yahoo policy blog on Friday: “In our view, this degrades the experience for the majority of users and makes it hard to deliver on our value proposition to them. It basically means that the DNT signal from IE10 doesn’t express user intent.” Read more. Industry participants continue to navigate between supporting a universal DNT initiative, responding to Microsoft and the public perception of “What do you mean you’re not going to respect DNT in IE?”

Acquisitive OpenX

The New York Times reports that ad server and exchange OpenX will announce today the acquisition of JumpTime whose tech values publisher content. The NYT’s Tanzina Vega explains, “Using JumpTime technology, publishers have access to a dashboard that shows, in real time, the value of each photo, article and other content on a Web page.” Read more. And read this PandoDaily article from June to understand more about JumpTime as ‘holistic’ yield management extends beyond the ad server. This acquistion follows OpenX purchase of publisher ad tech firm LiftDNA in February.

The Out-Of-Home Address

On MediaPost, Joe Mandese covers WPP Group’s Spafax Networks which has developed a new index in conjunction with Nielsen for digital out-of-home buying. Spafax says it is a precursor to an “exchange-based approach” to DOOH. Spafax EVP Patrick Bonomo tells Mandese that the “new index will enable advertisers and agencies to identify a digital out-of-home media buy ‘down to the sub-block level, based on longitudinal and latitudinal coordinates.'” Read more.

Apple Getting ‘iLocal?’

Many industry observers regard Apple’s iOS advertising as a barely meaningful footnote in an otherwise stellar product line, but BTIG analyst Rich Greenfield feels those views may be premature. In a research note [sub. req.] he tells investors to expect Apple to make a big play into local advertising and e-commerce via an “iRadio” product. “Not only are Apple Maps and Passbook clear signals that Apple has meaningful ‘local’ ambitions, but inside of iOS6 (and the last version of iOS5) is an ‘Enable Local iAds’ setting that most investors do not realize even exists,” Greenfield says.

Mo Pubs

Mobile RTB marketplace MoPub is lowering the barrier for entry to publishers… to zero. CEO Jim Payne tells TechCrunch’s Anthony Ha that “the company wants to encourage as many publishers to use the MoPub Marketplace as possible. After all, he said real-time bidding is ‘a better way of doing things,’ and bringing more ad inventory into the system means MoPub can make more money from advertisers.” Read more.

Marketing Move

John Nardone, CEO at demand side platform [x+1], is expanding the company’s ad tools into other businesses, such as customer relationship management and other forms of marketing. “Audience-based targeting isn’t just for advertising,” Nardone tells Mediapost’s Laurie Sullivan. “It’s for Web sites, call centers and any interaction channels that brands use to interact with customers and create an experience.” Read more.

Relax Buddy

After a round of layoffs last week, some were projecting dark clouds over Salesforce.com’s fledgling MarketingCloud platform — built from the acquisitions of Radian6 and Buddy Media. Not so fast, writes Christina Farr. “After two acquisitions of companies in a similar space, layoffs are a matter of course. Logically speaking, this creates some overlap of personnel.” There’s more.

Online To Offline

The New York Times covers the roll-out of Google’s same-day delivery service in San Francisco. Google joins others – such as Amazon and Walmart – who offer similar services. Think of the location and intent data available here! The NYT’s Claire Cain Miller points out that this is not about operating warehouses for Google. It’s about the messenger service between the retailer and the consumer at home. (The messengers are “the pipes.”) Miller notes, “…Online retailers offering same-day delivery could make life even harder for physical retailers, because letting people own something the same day has become physical retailers’ biggest remaining advantage.” Read more.

Citi’s Mahaney Fired

Respected Citi analyst Mark Mahaney was fired on Friday as he and a junior analyst have become entangled in a Wall Street regulatory scandal. Back in May, the junior analyst quietly disclosed his firm’s early findings on Facebook – pre-IPO – to TechCrunch. He was seeking feedback according to the filing. In addition to the firings, Citigroup has been levied a fine of $2 million by the State of Massachussetts which has been investigating the Facebook IPO. Read the filing by Massachussetts (PDF). And, more here from Forbes.

Amazon Dragged By Living Social

Amazon’s generally positive Q3 earnings results were dragged downed by its investment in deals site LivingSocial whose value has apparently dipped. The e-tail giant was hit with a writedown of $169 million nearly two years after Amazon’s $175 million investment in the Groupon rival, notes Mashable’s Lauren Indvik. Read it. LivingSocial CEO Tim O’Shaughnessy immediately shot down the notion of a “slide” in a company memo obtained by Washington Biz Journal’s Bill Flook. “In layman’s terms, we took a charge of around $496 million because we had to revalue some of the companies we acquired last year,” O’Shaughnessy wrote. “Those changes in valuation showed up as an ‘impairment’ … but they do not affect the day-in, day-out operations of the business.” Also – no significant mentions of ads strategy -but here’s the Amazon earnings call transcript.

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