Home Ad Exchange News Snapchat Ads Coming Soon; Trending Agencies
Ad Exchange News

Snapchat Ads Coming Soon; Trending Agencies

By AdExchanger

SHARE:

snapchatadsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Ephemeral Ads

Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going to see the first ads on Snapchat soon.” Ads will be… “optional.” In somewhat related news, WSJ reports that Vessel, a soon-to-come online video service founded by former Hulu CEO Jason Kilar, is also courting advertisers. It’s autumn, and monetization is in the air.

Boutique Holding Companies

Small to mid-sized agency holding companies are trending, Ad Age reports, and attracting the attention of private equity firms. ”Our thesis is that pre- and post- the Omnicom-Publicis merger and lack of completion, there’s a real opportunity to create a middle-market player in the space,” said Terry Graunke, co-founder of Lake Capital, once such company. He added, “The world is begging for content, specifically digital content.”

Install M&A

AppLovin grabbed German-based mobile ad network Moboqo on Thursday for an undisclosed sum. AppLovin works with developers to expand its install base, and its gross revenue has surpassed a $100 million run rate, according to TechCrunch. The acquisition was driven by a hunt for talent, as AppLovin won’t be adopting Moboqo’s technology, which CEO Adam Foroughi described as “similar and smaller scale.” Germany will be AppLovin’s first European hub, with offices to come in London.

Videoplaza Unwraps Programmatic Tools

London-based video ad-management and serving platform Videoplaza unveiled its programmatic trading platform, which the company has named Konnect. “Videoplaza is dead serious about making programmatic trading work for the premium side of the market who is today not served by the ecosystem,” said CEO Sorosh Tavakoli. Press release.

Tech Halo

Interbrand’s yearly Best Global Brands report surfaced on Thursday and, according to the ranking, tech giants are on top. Apple ranked first, followed by Google. Tech brands are stepping into their golden age, according to Interbrand Global CEO Jez Frampton, but data security and behavioral data mining for marketing purposes could lessen their velocity. Read on.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

Daily Roundup

tech family cartoon technology family
Daily News Roundup

The Meta Fraud Tithe; AI Is Out-Negotiating SaaS

You’re Hired!

But Wait. There’s More!

Must Read

The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin.
Publishers

For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic

Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.

Platforms

Q3: The Trade Desk Delivers On Financials, But Is Its Vision Fact Or Fantasy?

The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.

Comic: He Sees You When You're Streaming
CTV

IP Address Match Rates Are a Joke – And It’s No Laughing Matter

According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Gamechanger (Google lost the DOJ's search antitrust case)
antitrust

The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.

create a network of points with nodes and connections, plain white background; use variations of green and grey for the dots and the connctions; 85% empty space
ad tech acquisition

Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition

ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.

CTV

CTV Manufacturers Have A New Tool For Catching Spoofed Devices

The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.

Popular

  1. Comic: He Sees You When You're Streaming
    CTV

    IP Address Match Rates Are a Joke – And It’s No Laughing Matter

    According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)

  2. Comic: "Deal ID, please."
    Data

    The Trade Desk And PubMatic Are Done Pretending Deal IDs Work

    The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.

  3. CTV

    Magnite Remains Unbothered By The Trade Desk’s SSP Policies

    Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.”

  4. CTV

    MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters

    Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN.

  5. CTV

    Roku Jumps On The API Bandwagon For Its Self-Serve Ads

    Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications.