AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderThe Programmatic Waterfall Mystery
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. It may sound like the latest in young adult fiction, but this mystery is not dramatic or amusing, nor will it make your teenager ask you for money for […]
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Pinterest Talks The Year Ahead; Snapchat Looking At Hosting Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest’s Year Of Intent “The focus this year is on unlocking the potential of our intent data,” Pinterest operations head Don Faul told an audience at AdExchanger’s Industry Preview conference. Pinterest recently rolled out its Promoted Pins product to all US advertisers, but targeting remains […]
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OPINION: Data-Driven ThinkingIn Defense Of The Cookie
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lou Montulli, co-founder and chief scientist at Zetta.net. Once in a while, someone asks me whether I’d have still created the cookie if I knew then what I know now. […]
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Tim Armstrong Talks Cross-Device; Pinterest Buys Kosei
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Chief On Cross-Device IDs Responding to the cross-device ID trend and how it relates to the future of ad targeting, AOL chief Tim Armstrong pegged AOL as an early investor in the space. “We have 100 million-plus IDs with cross-device targeting right now,” Armstrong […]
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OPINION: Data-Driven ThinkingWe're Really Screwing Up The Banner Conversation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Choi, CEO at Nativo. Over the past several months, the debate on banners has heated up – and gone in the wrong direction. While I have read some interesting […]
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OPINION: The Sell SiderA Programmatic Super Bowl: Coming Sooner Than You Think
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeff Green, founder and CEO of The Trade Desk. Up until recently, it was unheard of for advertisers to put their Super Bowl ads online ahead of the big game. Today, it’s a smart […]
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EU Problems Continue For Google; Bravo Wants Second Screen
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. War On Big Tech The EU’s crusade against US tech firms rages on, according to the WSJ, and in 2015 could stymie Google, Facebook and others from releasing products and holding on to EU web data. Among the investigations being waged by the European Commission […]
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Google Delays Pixel Blocking; AOL Restructuring O&Os
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Ad Tech: All Or Nothing? Remember that big to-do in which Google wanted to muzzle pixel-firing for DMP-DSP hybrids by Jan. 1? Well, that deadline has been pushed to end of March, which should please the vendors who felt January was a bit soon. […]
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OPINION: Data-Driven ThinkingHow Datalogix Made Oracle’s BlueKai Acquisition Even Smarter
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. As a Christmas gift to myself, I bought a wireless printer. On the way home, I imagined the convenience of it, how it […]
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Turn Quits Verizon ID; Facebook Hiring For Atlas
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Drops ‘Respawned’ Cookies Turn will quit using Verizon’s unique ID header (aka “zombie cookie”) in the wake of some bad press. “We have heard the concerns and are actively re-evaluating this method,” Turn chief privacy officer Max Ochoa writes in a blog post. “In […]
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OPINION: Data-Driven ThinkingIs Engagement The Red Herring Of Digital Branding?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global innovation director at Essence. Awesome. We have the tools to optimize in real time. Unfortunately, brand marketers can’t measure success in real time. Not […]
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OPINION: The Sell SiderWhen Will Mobile Reach Its Full Potential?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. The mobile media market is quickly maturing and finally getting the dollars and respect some have expected all along. Recently, eMarketer predicted that mobile ad revenue would soar […]
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One Step Toward Programmatic TV; Yahoo Rumor Mill Churns
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NBCU Surfaces More Audience Data “Advertisers don’t need to choose between data-driven targeting, which lives mostly in digital, and the scale of TV,” Linda Yaccarino, ad sales honcho at NBC Universal, told Ad Age. To back that, NBC Universal’s calling attention to its Audience Targeting […]
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OPINION: Data-Driven ThinkingContrary To Popular Belief, There Are Restrictions On First-Party Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. Companies often proclaim that they “own” certain data because they are the first party […]
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Medalink In-Depth; Dailymotion Adds Gaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Is Medialink? Many ad tech names are dropped in Re/code’s in-depth profile of Medialink, a consulting/headhunting/networking/party-planning firm that has become indispensable in digital media circles. Metamarkets, Unified Social and Sharethrough have cameos in Nellie Bowles’ story, paying Medialink in order to be introduced to […]
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OPINION: Data-Driven ThinkingAd Tech Vendors Need to Market To The Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. Know your customer. It’s rule No. 1 in marketing, yet the ad tech industry has fallen down in understanding its most important customer: marketers. In […]
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OPINION: The Sell SiderConfusing Terminology Holds Back Programmatic Video
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Greg Smith, vice president of programmatic at Tremor Video. People say there’s not much premium video inventory available programmatically. That will change when buyers and sellers better understand their options. There are two common […]
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Teradata Buys Appoxee; More Programmatic TV Talk
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Teradata Shops Analytics firm Teradata will buy Israeli push-messaging company Appoxee for a cool $20-25 million, according to TechCrunch sources. Appoxee works with developers and publishers for app user retention by launching push notification reminders to complete an unfinished game, or retrieve an abandoned shopping […]
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How Do We Put Humans At The Center Of The Marketing Tech Ecosystem?
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Mayur Gupta, global head of marketing technology and innovation at Kimberly-Clark. These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered […]
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OPINION: Data-Driven ThinkingProgrammatic TV: Not Ready For Primetime
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cindy Stockwell, executive vice president and chief media officer at Hill Holliday. Programmatic TV. It’s one of the latest industry buzz phrases. Agencies are touting it, businesses are being built […]
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Promoting Programmatic; Twitter's TV Crystal Ball
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Stunt On Monday, DailyMail.com ran a full-page ad in The New York Times business section to promote…programmatic advertising. The offer reads like a buy-one, get-one-free deal to help the publisher sell more ads programmatically. Any company or media-buying agency that spends $150,000 or more […]
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OPINION: Data-Driven ThinkingMarketers: Prepare Now For The Internet Of Things
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. The beginning of the year brings new budgets, goals and throngs of marketers and solution providers traveling to the Consumer Electronics Show […]
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Twitter Video Ads Coming Soon; NYT's Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Video Ads Mashup Twitter is gearing up to introduce a new video ad product, according to Ad Age’s sources. Purportedly, the offering would resemble a mashup of Facebook’s autoplay video ads and YouTube’s pay-for-plays strategy. The product would autoplay promoted video ads for six […]
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OPINION: Data-Driven ThinkingThe Newest Asset Class: Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Thousands of years ago, economies were built on bartering. It was an inefficient system that required both parties to offer […]
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OPINION: The Sell SiderThe Supply Side’s Next Market Opportunity: Accountability
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. There is just one path forward for the sell side of digital advertising: total accountability. As fraud persists […]
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B2B Data Trending; Programmatic Dialogue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About The (B2B) Data Business insights giant Dun & Bradstreet has dropped $125 million in cash on B2B data marketing and analytics company NetProspex. “This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, […]
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OPINION: Data-Driven ThinkingOut-Of-View Impressions Can Be Valuable
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Scharf, manager of display media operations and analytics at Adobe. Contrary to popular belief, out-of-view impressions aren’t worthless. As controversial as that sounds, impressions that are never seen can […]
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More M&A To Come; Super Bowl Price Tag Doesn't Deter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Long Live The Shakeout After a year of intense M&A, in particular around DMPs and video platforms, 2015 may bring even more deal activity, Jack Marshall reports for The Wall Street Journal. Luma Partners’ Terry Kawaja is quoted, saying the current field of scaled online […]
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OPINION: Data-Driven ThinkingProgrammatic Is King, But Humans Aren’t Obsolete Yet
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Aitken, chief executive officer at The Exchange Lab. With 75% of chief marketing officers [PDF] using customer analytics to mine data, the practice of data-driven marketing is the rule […]
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OPINION: The Sell SiderThe Hidden Benefits Of Programmatic Advertising
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. For publishers, the benefits of programmatic advertising have been well stated. It enables us to optimize sales, streamline operations and provide useful data to improve the overall buying process. […]