Teradata Buys Appoxee; More Programmatic TV Talk

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Teradata Shops

Analytics firm Teradata will buy Israeli push-messaging company Appoxee for a cool $20-25 million, according to TechCrunch sources. Appoxee works with developers and publishers for app user retention by launching push notification reminders to complete an unfinished game, or retrieve an abandoned shopping cart. Through the acquisition, Appoxee will be rolled into Teradata’s Integrated Marketing Cloud services. Teradata confirmed the acquisition, though not the financial terms of the deal. Another Israeli tech firm exits. Teradata previously acquired campaign management with Aprimo and email marketing from the German company eCircle. More from the AdExchanger crypt.

Legacy Plagues Programmatic TV

“We’re in a nascent timeframe for programmatic TV,” Videology’s global head of TV strategy, Rhys McLachlan, told Beet.TV at CES in Las Vegas. “There is a huge amount of receptivity from the demand side – ad agencies have woken up to the efficiencies programmatic can bring – though we are somewhat behind the ball as it relates to the data sets, to provide efficient measurement.” McLachlan added that programmatic TV will likely take off more quickly in APAC, as the region lacks the legacy constraints that are stalling markets elsewhere.

WebMD’s Healthy Revenues

WebMD’s revenue for Q4, and for full-year 2014, could exceed previous predictions. The health information provider relies on sponsorship and ad revenues from large pharmaceutical firms and, according to a filing, WebMD management “is pleased with advertising and sponsorship sales activity for its Public Portals in the fourth quarter of 2014,” and, “expects revenue growth for its Private Portals in 2015 to be in the mid-single digits.” More via the WSJ. A WebMD spokesperson declined further comment. It’s unclear what’s driving performance, but a related report from Ad Age sees decreasing pharma ad regulations sparking a renaissance for pharma marketing.

Chahal, Cont.

Ex-RadiumOne chief Gurbaksh Chahal started his current company, Gravity4, some six months ago, after being fired from RadiumOne amid domestic violence allegations. Now Gravity4 has unveiled plans to snap up cloud-based CRM software firm CRM.me. “We are excited to add CRM.me to the Gravity4 Marketing OS Platform,” Chahal said, “further enabling us to provide brands, agencies and publishers a gamut of solutions to reach consumers throughout their purchase journey and across all devices.” The acquisition comes in the wake of a RadiumOne buyout attempt, reported by Re/code, which was rebuffed by management. Press release.

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