AdExchanger
Articles By AdExchanger
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Programmatic Discrepancies; Facebook Rules The Login
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Smoke Screen Programmatic trading helped boost holding companies’ organic growth rates in Q1, the WSJ reports, but inconsistencies in reporting methods are causing confusion in the market. While some firms account for revenues and profits earned from reselling inventory to clients, others do […]
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OPINION: On TV & VideoProgrammatic TV: Agencies Should Start Watching And Investing
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John A. Holmes, partner at Sq1. Programmatic television is the future of advertising. By purchasing TV inventory programmatically, brands can pair the full-screen sight, sound and motion experience of television with the advanced […]
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Video Competition Heats Up; Publishers Building Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook-YouTube Showdown Facebook Video is gaining speed, but YouTube has more inventory and offers advertisers more options. The WSJ polls buyers, who are impressed with Facebook’s video reach but aren’t fully sold. “The growth of video views on Facebook is staggering,” said Digitas CIO […]
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OPINION: The Sell SiderThe Future-Proof Salesperson
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. While we love stories of disruption in business, actual disruption of your personal life and work is a lot less fun. At this moment, any advertising […]
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Mobile Tracking Firm Nomi Gets FTC Attention; P&G Pruning Agency Budget
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nomi’s Opt-Out Settlement The FTC’s investigation into little-known mobile tracking firm Nomi for its 2013 practices could drag beacons and other mobile listening tech onto the hot seat. The FTC claims Nomi misled consumers by claiming mobile users had the option to opt out […]
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OPINION: Data-Driven ThinkingAdvertisers May Unknowingly Add To The Industry’s Fraud Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO and founder at Fraudlogix. Online ad fraud is a problem nearly as old as the online advertising industry itself. By now the existence of fake traffic, including bots […]
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Digital Ad Spend Keeps Climbing; Kraft Looks Forward To Addressability
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Spend Inches Closer To TV The IAB released its Internet ad revenue report on Wednesday, revealing that digital ad spend grew 16% YoY in 2014 to total $49.5 billion. Compare that to broadcast and cable TV spend, which totaled $65.7 billion combined last […]
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OPINION: Data-Driven ThinkingMarketers Shouldn’t Separate Viewability From Scale
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Peralta, CEO at AudienceScience. As the digital media industry continues to push for a deeper understanding of ad viewability, some advertisers, including Havas, GroupM and Unilever, are making it […]
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Google's New Mobile Focused Algorithm; Adblock Plus Legal In Germany
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Flexes Its Algorithm On Tuesday, Google updated its algorithm to incorporate a site’s “mobile-friendliness” into search result prominence. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” Google explained in a February […]
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Snapchat Audience In Demand; Facebook Wants More Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat Advertisers Demand Granularity Advertisers are clamoring for more info on Snapchat’s audience, according to a report in The Information. Today, Snapchat provides estimates on how many people engage with its “Live Story” videos. (CEO Evan Spiegel recently tweeted that a Coachella Live Story […]
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OPINION: On TV & VideoEasing The Transition To Data-Driven TV Advertising
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Go to any ad tech conference this spring and you’re sure to hear people buzzing about how digital video – specifically mobile video – is […]
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LiveRail Opens Up; EU Troubles Continue For Big Publishers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail On The Ecosystem In a Friday Q&A with Business Insider, LiveRail’s international chief, Yoan Arnstein, opens up about Facebook’s push into native and the recently filed patent that suggests Facebook is working on a content exchange. “Publishers are really excited about the world […]
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OPINION: Data-Driven Thinking‘Arbitrash’ Is Everyone’s Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bosko Milekic, co-founder and vice president of technology at AdGear. After scoring space for your client’s ad on a few premium websites, the reports rolling through your demand-side platform show […]
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OPINION: The Sell SiderPremium Publishers Must Address Programmatic Concerns Of Agencies, Marketers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Randol, vice president of programmatic sales strategy at Pandora. Five years ago, programmatic buyers were in the driver’s seat, with access to an overabundance of cheap, programmatically accessible inventory. Cookies were all you […]
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Rubicon Project And xAd Team Up; Tumblr Offers New Ad Product
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting A Mobile Target Rubicon Project and xAd are combining their capabilities to bring scale and precision to programmatic mobile advertising. xAd claims it “verifies location data signals for accuracy and validates the physical location of the signal,” within 80 milliseconds. Dan Hight, xAd’s […]
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Diversifying Programmatic; Google Offering Up Emails For Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Splashy Programmatic Programmatic is slowly seeping into other digital formats, Ad Age reports. Automation is already a mainstay for display ads, but splashier units like homepage takeovers and pushdowns are attracting ad dollars. Undertone, the ad network behind these alternative units (currently running on […]
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OPINION: Data-Driven ThinkingMarketers Need Insights Artists, Not Data Scientists
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. The big data revolution helped to create a new job title: the data scientist. The title, which Harvard Business […]
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OPINION: The Sell SiderEngagement Metrics Can Help Publishers Detect Ad Fraud
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Ad fraud is present across all layers of the advertising ecosystem, but there is one behavioral factor that is more likely to predict the presence of […]
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Native And Viewability; Facebook's Demographic Dominance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. See No Native When GroupM and Condé Nast announced that the former’s clients would only pay for 100% viewable ads, a lot of people were stunned. But the decision is less radical than it initially appeared. Speaking at Ad Age’s Digital Conference in New […]
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Rakuten May Buy PopSugar; WPP Launches Data Consultancy Firm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is Rakuten Raking In PopSugar? TechCrunch is hearing whispers that Japanese ecom giant Rakuten might acquire publisher PopSugar for $580 million. Apparently, we’ll know in the next few weeks whether it’s to be or not. It might seem weird on the surface that Rakuten […]
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OPINION: Data-Driven ThinkingDon’t Overlook Conversion Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Patrick Hopf, president and founder at SourceKnowledge. Challenges like viewability, fraud and bot traffic have seized the attention of the online advertising industry, but instead of getting distracted by problems […]
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DNT Isn't Dead; Twitter Closes The Data Gates
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of ‘Do Not Track’ In response to Microsoft flipping the killswitch on DNT-by-Default, Digital Content Next CEO Jason Kint pens a guest column for Ad Age debunking the death of DNT. Kint challenges five common arguments for why DNT won’t work. Misconceptions […]
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OPINION: The Sell SiderProgrammatic May Spark An Evolution In Publisher-Client Relationships
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Editorial brands have an emotional relationship with their audiences. Advertisers work with editorial brands to get the halo effect of […]
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OPINION: Data-Driven ThinkingTo Boost Viewership, TV Networks Use Big Data To Think Like Performance Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Fisher, chief analytics officer at Merkle. The TV network industry has seen extraordinary change over the past several years. Consumer viewing behaviors are in constant flux as they consume […]
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Facebook Denies EU Wrongdoing; Brands & Agencies Differ On Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Admits To EU Tracking ‘Bug’ Last week, Belgian academics updated a report that accused Facebook of illegally tracking Internet users in the EU. Facebook has denounced the allegations, but on Thursday, it conceded that a “bug” had been responsible for the debacle. Still, […]
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OPINION: Data-Driven ThinkingHow CRM Is Bringing Down The Walls
“Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. The new ways that marketers are leveraging customer relationship management (CRM) data is re-drawing traditional fault lines within the digital advertising industry. Historically, […]
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YouTube's Engagement Plans; Programmatic TV Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads. Viewers will still be able to opt out of an ad after a few seconds, but brands will have an additional element aimed at generating engagement: interactive cards that “can […]
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OPINION: Data-Driven ThinkingWith Oracle Wielding Its Translation Layer, All Eyes On Salesforce
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Oracle’s new ID Graph uses the company’s data to match unique identifiers to its BlueKai data-management platform (DMP). That means unique identifiers associated […]
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John Nardone Leaves Rocket Fuel; Facebook May Dominate Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CEO Talkin’ Former [x+1] CEO John Nardone has left Rocket Fuel, which acquired the self-serve DSP/DMP hybrid last August, and joined UK-based ad-serving tech firm Flashtalking as its new chief executive. He replaces the firm’s elusive CEO and founder, Paul Cunningham. Nardone wastes no […]
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OPINION: Data-Driven ThinkingMobile Is Eating Everything, Including Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. We’ve heard talk about massive ad tech consolidation for years. Whether it’s through M&A, a nuclear winter-like event or convergence with the marketing […]