AdExchanger
Articles By AdExchanger
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OPINION: On TV & VideoThe Tower Of Jargon: How Video Content and Media Are Converging And Diverging
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content. […]
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Nike Bets On App-Based Ads; Moat Gets Verified For Mobile Viewability
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Surging App Nike will heavily leverage app-based ads in its bid to grow ecommerce sales from $1 billion to $7 billion within five years. The company has kicked off a pricey campaign that includes considerable weather-targeting initiatives for its various products, according to […]
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OPINION: Data-Driven ThinkingApple Gives Video Publishers An Early Holiday Gift: Search
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. “Hundreds of channels, and still nothing to watch,” as the old adage goes. In the app world, which will soon include the […]
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OPINION: The Sell SiderPublishers Must Approach Technology As An Investment, Not An Expense
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. There is a reason that B2B and enterprise companies, such as IBM, Oracle, Salesforce and HP, are so successful. Just as their customers must […]
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Comcast Takes Broadcast Ad Hit; App Search Engine Opportunity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get Off The Bench Comcast’s broadcast advertising has been hit hard by cord cutting, with sluggish or nonexistent growth across many properties, but sports investments continue to float legacy TV. The Wall Street Journal’s Steven Perlberg says NBC’s $950M purchase of the English Premier […]
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OPINION: Data-Driven ThinkingBrands And Agencies Should Practice Safe Advertising With Google
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zvika Netter, co-founder and CEO at Innovid. The disruption and transformation among media giants right now is not only an ideal breeding ground for industry reinvention. It’s also the perfect […]
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Turner Broadcasting Reducing Ad Time; AOL Brinks Back Alto
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin reducing commercial minutes across its channels, according to Steven Perlberg at The Wall Street Journal. Don’t necessarily expect a revenue drop-off, as the networks are pitching the scarcer ads by saying “it […]
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OPINION: The Sell SiderUnifying Reporting Across All Programmatic Vendors: No Small Task For Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds.com Programmatic yield management can easily become a nightmare for publishers. We’ve all tested dozens of demand sources, including ad networks and exchanges, such as DoubleClick […]
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OPINION: Data-Driven ThinkingMacro Programmatic Vs. Micro: Stepping Over Dollars In The Pursuit Of Pennies
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Flanagan, director of strategic partnerships at DataXu. It has been said that we usually fail not because of the lack of a solution, but because we set out to […]
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IBM To Buy Weather Co. Data Assets; Hearst Strikes A Deal With Lena Dunham
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Nears Sale To IBM IBM is near a deal to acquire digital and data assets of The Weather Company, according to a report in The Wall Street Journal. “IBM is particularly interested in Weather Co.’s forecasting group, WSI. That division houses technology and […]
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OPINION: Data-Driven ThinkingImplementation Is The Destination: Slowing Down Can Boost The Value Of Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. In the digital advertising business, time is always of the essence. We offer real-time auctions and immediate placements and track impressions in microseconds. The […]
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The Value Of Telco Data; Ad Blocking Doomsday
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Techtonics Ad Age’s Kate Kaye covers recently accelerated efforts by telcos to monetize the vast mobile audience data they’re sitting on. Verizon, Sprint, Telefonica and other carriers are licensing those data sets for use on platforms run by SAP, IBM, HP and AirSage, among […]
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OPINION: Data-Driven ThinkingIs PII Still The Third Rail Of Privacy For Ad Tech?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. The rules around the merger of personally identifiable information (PII) with ad-serving data are perhaps the most oft-referenced privacy rules in ad tech. […]
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OPINION: On TV & VideoPre-Roll Will Always Trump In-Feed Native Video
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vitaly Pecherskiy, co-founder and chief operating officer at StackAdapt Today’s online video advertising comes in all shapes and sizes, varying widely from platform to platform. But no matter how it’s packaged, one thing’s for […]
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AOL Not So Open Anymore; Twitter Plans To Monetize Moments
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Only Room For ONE AOL has long positioned itself as the open alternative to Facebook or Google, but that’s changed to some extent since the company’s acquisition by Verizon in May. In trying to explain what made AOL so valuable to the telco (all […]
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OPINION: Data-Driven ThinkingMarketers Won’t Get Transparency From Partners Unless They Demand It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. More than ever, marketers have the ability to truly act upon their defined objectives but they are surrounded by big data […]
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OPINION: The Sell SiderThe Strategic Implications Of Header Bidding
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. This is the Year of Header Bidding. OK, maybe it’s actually the Year of Ad Blocking, but header bidding is the second most talked-about topic in advertising, especially among […]
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Not All Political Ad Spend Is Good; Facebook Updates Search
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Laissez Faire The coming tsunami of political spending has the ad tech world salivating, but it isn’t all positive. Ana Radelat writes for Ad Age that both users and buyers could face a “political crowd out” in 2016. With so many candidates (not to […]
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OPINION: Data-Driven ThinkingDMP 4-5-6
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. As I’ve previously discussed, there are several basic use cases of the modern data management platform (DMP) for marketers. They include […]
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The Future Of Pinterest; Inside Google's Subscription Service
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pindow Shopping People are in a holding pattern when it comes to Pinterest. A leaked forecast showed revenue going from $170 million to $2.8 billion in the next two years. Garett Sloane reports for Digiday that advertisers are hesitant to put big budgets on […]
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OPINION: Data-Driven ThinkingAd Tech Unicorns: How Did We Get Here?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Hsu, chief operation officer and chief financial officer at AppNexus. Does it seem that every week we learn about the latest “unicorn” private company raising hundreds of millions of […]
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The New York Times Tries VR; Adweek Demos Nielsen Measurement Tool
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. And The Virtual Pulitzer Goes To… The New York Times has a well-earned reputation as a digital trailblazer for legacy publishers, which accounts for all the raised eyebrows when America’s paper of record announced a virtual reality film (on child refugees displaced by war) […]
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With Its Eye On Consumers, Health Care Attempts A Shift From Volume To Value
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades. I used to hear that health care was behind other industries when it comes to digital technology adoption […]
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OPINION: Data-Driven ThinkingIs The Ad-Free Experience Only For The 1%?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Will the ad-free experience of the future only be available to consumers who pay enough to prevent the ads from being shown? The table is […]
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Some Big Exits At Millennial Media; Razorfish CEO Tom Adamski Passes Away
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Riding Off Into The Sunset (Again) Well, that didn’t take long. In the wake of the completion of Millennial Media’s sale to AOL, CEO Michael Barrett, President Jason Kelly and SVP of business services Marc Theermann have all formally exited the company. Read the […]
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OPINION: On TV & VideoEngagement Metrics: The Next Step In Programmatic TV
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. Programmatic TV promises the automation of the TV buy and a data-driven approach to TV campaign planning. Using available data, in combination with the more […]
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In-App Ad Blocker Folds; Pinterest Growth Forecast Impresses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Been Done In-app ad blocker Been Choice has decided to call it a day – on in-app ad blocking, that is. After getting pulled from the App Store over what Apple deemed a security issue, co-founder Dave Yoon and his team resubmitted the app […]
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OPINION: Data-Driven ThinkingPre-Bid, Placement-Level Viewability Will Change The Game
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. We only know the full truth about how viewable an ad is after the page on which it appears finishes […]
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OPINION: The Sell SiderReach Extension Can Help Publishers Supersize Their Incremental Revenue
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. When visiting McDonald’s, you could once count on hearing these six words: “Would you like fries with that?” This familiar phrase helped McDonald’s generate immediate high-margin revenue in […]
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AI Is The New Machine Learning; Facebook Creating News Curation App
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Minority Report For Realz Forget machine learning; the new buzzword is AI. Publicis’ Sapient division, which focuses on digital tech, acquired a minority stake in the artificial intelligence company Lucid on Thursday. The goal is to create detailed histories of consumer buying patterns in […]