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The coming tsunami of political spending has the ad tech world salivating, but it isn’t all positive. Ana Radelat writes for Ad Age that both users and buyers could face a “political crowd out” in 2016. With so many candidates (not to mention outside advocacy groups) and inventory so targeted, the competition for high-value spots on TV and digital will lead to rate hikes and a painful squeeze that will translate into good news for publishers in the form of higher yield. Users will experience that crowd out in the form of too many political ads, which may backfire on candidates or issue campaigns. More.
Facebook has introduced a consequential change to its search product. The Verge’s Nick Statt writes that Facebook will now index all 2 trillion user posts for real-time and curated search. For instance, a user search for “MLB” could lead to a page that features news specific to your baseball team and interests, with authoritative sources on top and a scroll down to friends’ comments. The change will help Facebook stay on top of Twitter’s real-time curation, and could be a boon to marketers. Read on.
Legacy Mags Turn To Ecommerce
Time Inc. will roll out something called People Shop, an online store that will sell lifestyle products and accessories. The goal is to stimulate new revenue following the magazine’s spinoff from Time Warner last year, according to Lucia Moses at Digiday. Time editorial director Jess Cagle says publishers need to cultivate a variety of incremental revenue streams on digital, while “the best we can do with print is to stabilize it.” More.
Fake Athletes, Real Dollars
In a few short years, “e-sports” has gone from a niche community of unknown nerds playing video games to a multibillion-dollar marketing vehicle. Video game competitions are steadily gaining steam, with big-dollar interest for streaming and broadcast entertainment. Following Amazon’s purchase of Twitch, Google launched its own “YouTube Gaming” group. And it isn’t just digital natives: TBS recently bought the broadcast rights for a professional video game league and Activision, a leading video game company, just launched an e-sports division dedicated to streaming opportunities.
- IAB Names Joe Laszlo VP Of Industry Initiatives - press release
- DigitasLBi Appoints Paul Dolan CMO - The Drum
But Wait, There’s More!
- Publicis Cuts Full-Year Revenue Outlook - WSJ
- Quartz Gets Video Views, But Not The Visitors - Digiday
- Adelphic Partners With xAd For Location-Based Targeting - press release
- Comcast Activates Mobile Service Deal With Verizon - Re/code
- Video Behavior Shifts With Multi-Screen Usage - eMarketer
- Advertisers Will Pay A Premium For Certified Human Traffic - press release
- How Ad Design Affects Ad Blocking - Ad Age
- HTML5 Will Grow As An App Development Platform - App Dev Magazine
- Indian Startups Vie To Win Ecommerce Battle - WSJ
- Rates Trump Fraud Among TV Firms’ Concerns - Beet.tv
- Why Apple, Facebook And Marketers Take Emoji Seriously - The Drum