AdExchanger
Articles By AdExchanger
-
Political Ad Targeting Fraud Concerns; Deloitte Pushes Further Into Marketing Services
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Voter Bots In a 2016 presidential year, one big-money opportunity for ad fraudsters will come from digital budgets aimed at Latinos (who disproportionately rely on smartphones over cable or print for political news), writes White Ops political director Mark Schlosser in a column at […]
-
OPINION: Data-Driven ThinkingIn The Wild West Of Digital Advertising, Marketers Must Rein In The Anarchy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Scott Tomlin, CEO at Trust Metrics. From Amazon to Uber, the Internet does a great job upending business models. In the publishing world, mommy blogs can compete for ad dollars with […]
-
OPINION: The Sell SiderRethinking Holistic Revenue Optimization: Stop Tweaking, Start Transforming
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Wright, an executive at Infinitive. Holistic yield management and revenue optimization have been hot topics du jour in digital advertising. Everyone’s talking about them on the sell side, and there’s a sense of […]
-
In-House Trend Survey Results; Offline To Online Comes To Pharma
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. See For Yourself The ANA and Forrester’s annual survey shows 31% of marketers increased their in-house programmatic capabilities last year. The study also indicates more granular oversight and guidance of vendors, like updating “blacklists,” purchasing through PMPs and rewriting I/Os to guarantee transparency. Marketers […]
-
Publishers Pay The Facebook Measurement Toll; Place-Based Marketing Draws Government Concern
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now feeling the sting of higher costs associated with measuring their audiences there. Ad Age reporter Jeremy Barr describes how Facebook shunts pubs to its measurement partner comScore, which then charges media companies […]
-
OPINION: Data-Driven ThinkingWill Cost Per Engagement Become The Go-To Metric For In-App Advertising?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Omer Kaplan, co-founder and CMO at ironSource. Performance advertisers looking to acquire users for their apps traditionally considered cost per install (CPI) their key metric. But as both brand and performance […]
-
Publishers Talk About Using FB Instant Articles; Vice's Cable Channel Will Have Native Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wanted: Instant Sponsor Posts Lucia Moses of Digiday rounds up guinea pig publishers’ experiences with Facebook Instant Articles before the platform’s upcoming public rollout. The publishers, who have experimented with Instant Articles to varying degrees, have seen better audience engagement due to faster load […]
-
OPINION: Data-Driven ThinkingConsumers Spark Data-Driven Digital Transformation Within Health Care
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades. In a digital world where the process of innovation has become a commodity, driverless smart cars, personal drones […]
-
Digital Measurement Goes OOH; Twitter Paid Less For TellApart Than Reported
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get granular metrics around a sign in the street. Aiming to change that, iHeartMedia subsidiary Clear Channel Outdoor Americas unveiled a program called RADAR that uses location data from PlaceIQ, Placed and AT&T […]
-
OPINION: On TV & VideoAs Video Brings More Efficiency To Programmatic, Will It Translate To TV?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Programmatic has long promised to make interactions between publishers and buyers more scalable and efficient, but over the years the opposite has occurred. Now the landscape […]
-
MDC Partners Shows Signs Of Life; NBC, BuzzFeed And AmEx Partner On Branded TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MDC Surges Struggling holding company MDC Partners is showing signs of life in the wake of its hire of Silicon Valley vet Scott Kauffman last summer. MDC posted $117 million in net new business wins in 2015, following a decade of net losses, according […]
-
OPINION: The Sell SiderAs Advertisers Clamor For Location Data, Can Publishers Deliver?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jamie Molnar, senior manager of mobile client solutions at The Weather Company, an IBM Business. Precise and accurate location data is invaluable. It provides a wealth of information on consumers based on their real-world […]
-
OPINION: Data-Driven ThinkingProgrammatic: It’s More Than Technology
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Illobre, director of enterprise media solutions at Merkle. As we think about the evolution of programmatic media buying, we can all reminisce about having to explain what “programmatic” was […]
-
Adblock Plus Opens Up; Monetizing Facebook Reactions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Who Pays The Piper? Adblock Plus wants to shed some light on the monetization policies for its controversial Acceptable Ads initiative. Operations manager Ben Williams penned a blog post acknowledging the communication breakdown. “Because we discuss it so frequently, we often forget that you […]
-
OPINION: On TV & VideoHow To Make Programmatic TV Grow Faster? Simplify It
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. I can’t tell you how many times I’ve heard high-level publishers and advertising executives bring up the huge promise of programmatic TV. In theory, programmatic TV buying allows advertisers […]
-
The New York Times Speaks Out Against Ad Blocking; Major Pubs Sign On To Incentivized Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking A Stand “Trying to use and get benefit of the Times’ journalism without making any contribution to how it’s paid is not good,” said New York Times CEO Mark Thompson in a speech about ad blocking Tuesday. “Everything we do should be worth […]
-
OPINION: The Sell SiderHeader Bidding Is Just Waterfalling By a Different Name
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Tom Herman, CEO at DashBid. Recently, header bidding has been all the rage. The technique is supposed to increase revenue, help publishers reassert control in the programmatic landscape, break Google’s DoubleClick Ad Exchange advantage […]
-
OPINION: Data-Driven ThinkingOutdated Marketing Processes Threaten Revenue, Customer Engagement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave O‘Flanagan, co-founder and CEO at Boxever. Reaching consumers and influencing purchases is harder than ever. Ad blocking, email filtering, shrinking attention spans and the proliferation of devices and channels […]
-
Nielsen's New Data; Auto Marketers Outspending Others On Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Retail Data Grail Reliable cross-channel retail measurement is “a clear gap in the industry today,” according to Karen Fichuk, Nielsen’s president of North America operations. To fill that market void, Nielsen announced Tuesday that it would use direct retail data from a […]
-
Forget TV: Snapchat And BuzzFeed Should Be Key Partners In Every Political Campaign
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Zohar Dayan, co-founder and CEO at Wibbitz. Television and American politics have had a symbiotic relationship for more than 60 years, beginning with the “I Like Ike” ads in 1952. Not much has changed since then. […]
-
Righthand Search Ads Are No More On Google; The Murky Future Of Publicis
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the righthand side of its query page. The search giant says the new layout, which adds a fourth paid ad above organic search results, improves advertiser ROI. It’s also interested in a cohesive […]
-
OPINION: On TV & VideoTransparency Will Help Programmatic TV Grow Into Young Adulthood
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Programmatic TV ignited a flurry of energy across the TV business last year. At times it even felt a bit chaotic, like a toddler learning to walk. Agencies new […]
-
TV And Digital Don't Mesh Yet; BuzzFeed Can't Measure It's Whole Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ugly, But It Works? TV and digital are coming together, but progress is piecemeal. Last week Rentrak brought two large TV broadcasters, Sinclair and Tribune, into a new unwired ad measurement and distribution marketplace.“We are proceeding cautiously, but we think there is an opportunity […]
-
OPINION: The Sell SiderWhen Designing A Native Advertising Platform, Publishers Have Their Work Cut Out For Them
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds. There are countless arguments over the ethics and even definitions of “native ads,” especially as the lines between advertising and content blur. Native ads have […]
-
Advertisers Not Sold On Podcasts Yet; Facebook Has Paid Media Plans For Messenger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Uncharted Territory “While the popularity of podcasts is on the rise, many big-name advertisers are still wary about committing,” writes Steven Perlberg at The Wall Street Journal. It’s a strange situation, with just a few publishers dominating listening activity and breakaway hits casting a […]
-
OPINION: Data-Driven ThinkingCreative And Media Are Talking But They're Missing the Point
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. While leading a recent programmatic creative workshop, I asked attendees two key questions. Who knew if the work they were designing was for a programmatic […]
-
Agencies Should Invest In Tech; Yahoo To Shut Down Half Its Content Verticals
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Skin In The Game A simple way for agencies to stay relevant is to invest in tech. “Putting some capital into startups makes good business sense because it can fuel product innovation for the agency or clients and open new lines of revenue,” writes […]
-
OPINION: Data-Driven ThinkingForget Big Data: ‘Tiny Data’ Helps Apps Service Natural Behaviors, Not Change Them
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Djamel Agaoua, senior vice president at Cheetah Mobile / Cheetah Ad Platform. Much of the mobile user’s organic behavior is based on using simple tools to accomplish daily tasks. It’s […]
-
The Year Of Facebook Branded Video; Shopkey Enables Selling Through Messaging Apps
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Cupid This could be a big year for Facebook’s branded video program, writes Ad Age’s Tim Peterson. The program, called Anthology, matches brands with publishers to produce Facebook video ads. Its split payment structure turned off marketers when it launched last year. “The […]
-
Google Gets Social By Proxy; AdBlock Fast Is Back In The Google Play Store
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke with Digiday reporter Garett Sloane about an increasingly important engine of growth for the social media network: Google. Twitter is in beta with DoubleClick and a small brand roster to better demonstrate […]