AdExchanger
Articles By AdExchanger
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Incentivizing Ad Unblocking; Netflix Now Available Worldwide
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Soft Diplomacy Forbes shared results of a recent experiment in which a sample of ad-block users were asked to turn off the software in exchange for an ad-light experience. “The reaction to our testing was swift,” writes Lewis DVorkin. “A handful or two of […]
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OPINION: Data-Driven ThinkingAd Tech Is Merging With Mar Tech, But Who’s in Charge?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. If technology is driving the union between marketing and advertising, who will end up steering the car? The answer to that question will play out […]
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Snapchat Is Building An API; Paying For Attention
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s A Snap Snapchat is building an API, unnamed sources tell Digiday’s Garett Sloane. Snapchat would be following in the footsteps of Pinterest and Instagram, which both unveiled ad APIs last year, though it could be a year or more before Snapchat has anything […]
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Hiring Slowdown; Tracking Do Not Track
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Staying Trim It’s anecdotal evidence, but a look through LinkedIn data by Pivotal Research analyst Brian Wieser shows “a noticeable slowdown in hiring at major ad tech firms in the fourth quarter,” according to Wall Street Journal reporter Nathalie Tadena. It isn’t such a […]
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OPINION: Data-Driven ThinkingDigital Media’s Much-Needed Resolutions For 2016
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of client solutions, media and partnerships at 84.51°. A new year for many of us means a new start, a new way of doing things and […]
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VC Slowdown Hurts Employees; What 2015 Was Not
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vested vs. Invested When the VC security blanket begins to unravel, it’s employees – not investors or founders – who end up out in the cold. Look at Foursquare’s recent down round, which cut the company’s valuation by more than half and added more […]
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OPINION: The Sell SiderFor Publishers, Pennies Don’t Build Empires
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Nobody cares about pennies. Just ask John Oliver, who famously called for the US to ditch this worthless currency. Yet in today’s digital advertising market, content publishers are […]
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OPINION: Data-Driven ThinkingLessons In Customer Intelligence From Santa Claus, Marketer Extraordinaire
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant at Infinitive. Right about now, many digital marketing pros wish their campaigns and programs were guaranteed to produce as much magic and happiness as that big […]
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Windows Purging Adware Code; Beacons Beyond Adoption
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Peddle Your ‘Wares Microsoft will update its Windows PCs in 2016 to purge any insecure adware code in the system. The move is mostly to kill off those man-in-the-middle ad injections. “Our intent is to keep the user in control of their browsing experience, […]
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Brands, Which Politician Are You?
“AdExchanger Politics” is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Michael Horn, senior vice president and chief analytics officer at Resonate. In 2016, political ad spending will reach a record high of $11.4 billion, with $1 billion focused on digital media. That’s a nearly 5,000% […]
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OPINION: Data-Driven ThinkingIn-App Advertising Is Taking Off, But When Will Messaging Open Up?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Morse, vice president of mobile products at Criteo. Consumers spend an enormous amount of time on mobile, particularly with chat and messenger apps, such as Line, WhatsApp and Facebook […]
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The Washington Post Succeeds Under Bezos; Search Fragmentation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bezos’ WaPo In the two years that Jeff Bezos has owned the Washington Post, the publisher’s digital traffic has surpassed that of The New York Times and has begun to close on Buzzfeed. The Wall Street Journal delivers the profile treatment. “The narrative around […]
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OPINION: On TV & VideoPremium Video Inventory: What Shortage?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matt Brummett, chief operating officer at Answer Media. The word “premium” is bandied about all of the time in digital programmatic circles. Like much of the jargon that populates ad tech, it has been […]
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OPINION: Data-Driven ThinkingAs Cross-Channel Marketing Matures, Privacy Pitfalls Abound
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Patrick Tripp, senior product marketing manager at Adobe. It’s easy to see why marketers would be enthusiastic about the ways data can be used to enrich the customer experience for […]
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Eric Eichmann Is New Criteo CEO; VC Changes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Leadership Change At Criteo Eric Eichmann, once Criteo’s COO and president, is now its CEO. JB Rudelle, once its CEO and chairman, is now its executive chairman. “This evolution comes at the right time for Criteo”, Rudelle said in a statement. “As we head […]
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OPINION: The Sell SiderDo DMPs Make The Ideal Header Bidding Partner For Publishers?
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and co-founder at STAQ. Many publishers work with a wide variety of RTB partners to get as many different demand sources to bid against their inventory as possible. The “waterfall” that many […]
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OPINION: Data-Driven ThinkingA New Brand-Agency Model Emerges In The Age of Programmatic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Peralta, CEO at AudienceScience. While many like to believe that advertising is a mystical combination of art and science mastered by a few qualified geniuses, the truth is that […]
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Streaming Service Frenemies; Display Ads Not Going Anywhere
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV’s Royal Rumble When streaming services like Netflix and Hulu took off, they were just the dumb pipes for broadcasters (a nice recurring revenue stream beyond TV syndication). But digital players are fueling a huge increase in scripted programming – nearly doubling since 2009 […]
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OPINION: Data-Driven ThinkingHow Will Consultants, Header Bidding And Agencies Fare In 2016?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. 2015 was a fantastic year for many data-driven marketers, with data management platforms (DMPs), consultancies and marketers getting something nice under […]
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Advancing AI; Facebook Search Changes Favor Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. brAIny On the heels of Facebook’s new “Big Sur” ad servers for AI computing and Google’s quantum computing technology for AI and predictive search marketing, IBM has opened access to Watson, its AI engine, via a set of API integrations. These tech power players […]
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OPINION: Data-Driven ThinkingLet's Ditch Combo DSPs And Bake-Offs In 2016
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Long ago there were only small specialty stores. Now we have Walmart, where we can buy tires, a pair of shorts, fertilizer and steaks for […]
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Ad Blocking Has Gaming Pubs Concerned; Vice Launches Interactive Mobile Map
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big concern. About 40% of gaming media network IGN’s audience deploys ad blockers, Ad Age reports. Interestingly, mobile ad blocker adoption is negligible at about 2% of users, suggesting Apple’s support for such […]
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OPINION: Data-Driven ThinkingYour Attribution Model Is Broken
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Riordan, director of special operations at TubeMogul. For decades, there’s a question that has punctuated marketers’ nightmares: “Did our advertising work?” The advent of digital advertising was supposed to […]
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CNN Gets New Data-Driven Strategy; Algorithmic Pricing Wars
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old News Turner Broadcasting hopes CNN can extract more value from its audience with a “new” data-driven strategy, reports Jessica Davies of Digiday. The service, which it’s calling Audience Insights Measurement, will enable more granular data on CNN readers to help marketers in their […]
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OPINION: Data-Driven ThinkingDon’t Wait Around For A Universal ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Dowhan, president at TruSignal. For more than a decade, the cookie was a more or less universal way to track users across the Internet. Faced with today’s multidevice world, […]
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OPINION: On TV & VideoPublishers Still Need Flash
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. Following Steve Jobs’ open letter to Adobe in 2010 explaining why Apple doesn’t allow Flash on Apple products, we heard predictions about the player’s […]
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Streaming Services Putting Advertisers Ahead Of UX; Scatter Market Picks Up Upfront Losses
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Us? In 2013, the FCC began enforcing regulations against TV broadcasters that aired commercials louder than programming. But streaming services slip through a loophole in that policy, and Vice reports on services like Sling TV and individual networks that have migrated […]
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OPINION: The Sell SiderA Lesson For Digital Advertisers And Publishers, Courtesy Of Taylor Swift
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Aryeh Lebeau, executive vice president of client operations at Remedy Health Media. A year ago, a track off of Taylor Swift’s “1989” album topped the Canadian music charts. That shouldn’t surprise anyone, but what made […]
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Always Be Tracking; Don't Discount Streaming Video Services
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Hole In Your Pocket Networks of smartphone apps have been tracking user locations every three minutes, even when the app isn’t in use. Elizabeth Dwoskin of The Wall Street Journal reports on one mobile data provider, Factual, that is using those location streams […]
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OPINION: Data-Driven ThinkingBoredom Makes For A Great App Retention Tool
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lior Eldan, co-founder and chief operating officer at Moburst. Everyone in marketing, especially mobile marketing, knows attention is scarce. With attention spans getting shorter, the challenge of boosting retention and […]