AdExchanger
Articles By AdExchanger
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OPINION: On TV & VideoVAST 4.0: Revenue, Transparency and UX For Publishers And Advertisers
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Version 4.0 of the IAB Tech Lab’s Video Ad Serving Template has been finalized, putting in place a range of important standards for the next generation […]
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Revenue Will Fall For Yahoo; Snapchat Makes Key Hires
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and Google, they will fall considerably for Yahoo this year,” according to eMarketer’s new spending forecast. Yahoo is expected to see double-digit percentage drops for both social and display revenues. Mobile, the company’s […]
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OPINION: The Sell SiderIf The Entire Industry Is Consolidating And Streamlining, Should You?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. The concept of consolidation, and which burgeoning conglomerate will rule all ads in the future, is dominating 2016 headlines. Will it be Facebook […]
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FTC Commissioner Julie Brill Resigns; Publicis Puts Sapient Learnings To Use
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Onward And Upward FTC Commissioner Julie Brill, who’s held her post since 2010, will resign at the end of the month and move to a private practice gig. On April 1 she’ll join the law firm Hogan Lovells as a partner and co-director of […]
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OPINION: Data-Driven ThinkingAs Ad Blocking Puts A Premium On Web Performance, Ad Servers And Optimization Take Center Stage
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mehdi Daoudi, CEO and co-founder at Catchpoint Systems. Rather than pulling back, sites dependent on online advertising must find ways to circumvent the ad blocking challenge, on both desktop and […]
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How Political Campaigns Are Putting People Data To Work
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. We have all heard about the Democratic Party’s skill with data, and there is no doubt the Obama campaign’s masterful use of first-party registration data to drive […]
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Verizon Gives Its Data To AOL; Moat Raises $50M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sharing Is Caring Verizon made its Precision Marketing Insights (PMI) data set available to AOL, giving the digital company’s customers access to cellular data linking locations visited by the same person. PMI data will be ingested into the AOL platform team’s existing algorithms to […]
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OPINION: Data-Driven ThinkingAs Snapchat Aspires To Become A Dominant Mobile Ad Player, Questions Loom
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Blake, senior vice president of social delivery at Kinetic Social. For years, Facebook and Twitter have tried to convince advertisers of the value of targeting consumers within their environments. […]
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Viacom Signs On With comScore; TV Needs Social Says Dave Morgan
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Things To comScore Not to call it a divorce from Nielsen, but Viacom, one of Nielsen’s most vocal critics in the broadcast community, has signed a multiyear partnership with comScore. ComScore claims its strength in digital will bolster Viacom’s portfolio and visibility into consumer […]
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OPINION: Data-Driven ThinkingAd Tech Must Cure Its Metric Vertigo
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Venkat Krishnan, senior vice president of product at YuMe. One of the best-known stories about the early days of Google has Mel Karmazin, then the CEO of Viacom, visiting the […]
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OPINION: The Sell SiderScarcity: Programmatic’s Single Biggest Challenge And Opportunity
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty, vice president of business development at Index Exchange. The concept of scarcity tends to have a negative connotation, as anyone who has ever shopped for real estate in a hot market can […]
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BuzzFeed Gets Political; Tencent Takes A Page From Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “A Brand New Thing” BuzzFeed received political ad money in the 2012 presidential election, but this is the first time it’s created content for campaigns, reports the industry trade Campaigns & Elections. BuzzFeed’s team made videos for Sen. Ted Cruz and Carly Fiorina in […]
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OPINION: On TV & VideoAddressable TV Offers Lots Of Promise – And Its Fair Share Of Obstacles
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. Consumers are finally beginning to benefit from the increased connectivity and big data research that companies have been undertaking for the last several years. Personalization […]
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Instagram To Try An Algorithm Based Feed; VOD Ads Diminishing User Experience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically powered feed designed to surface posts that – hopefully – users find important. A company blog post announced the product this morning, claiming that people miss on average 70% of their feed […]
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OPINION: Data-Driven ThinkingWhat Weather Prediction Tells Us About Programmatic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Habegger, co-founder and CEO at ownerIQ. When I wrote this column last month, a major snowstorm was bearing down on New England, where I live. The storm could have […]
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Apple Plans Native Ad Formats; Fox Networks Rolls Out A Buying Suite
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Picking Apple’s ad initiatives in the past have been… let’s say lukewarm. The company’s stringent privacy protocols meant data feedback and targeting was a no-go for iAD [AdExchanger coverage], which led to that team being disbanded. There are also no paid media levers […]
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Coca-Cola Collects Data From Vending Machines; Swedish Publishers Test Ad Block Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Internet Of Sodas Coca-Cola recently “beaconed the hell out of” its vending machines and real-world locations, and is now figuring out how that new connectedness could drive sales. A loyalty scheme set for this spring, for example, will feature an app that can […]
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OPINION: Data-Driven ThinkingBrands Need To Focus On The Customer Journey, Not The Destination
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nan Nayak, global design strategy lead at Fjord from Accenture Interactive. The Internet of Things (IoT) is a well-worn phrase that describes a connected future in which appliances talk to […]
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OPINION: On TV & VideoServer-Side Vs. Client-Side Ad Insertion: Is There A Silver Bullet?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search of solutions to overcome video ad monetization challenges, including device fragmentation, ad blocking and user experience fails, many are bullish about the […]
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Advertisers Plan To Spend Less On Twitter; Gnack Develops Snapchat Measurement Tool
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Broken Wings Many advertisers plan to spend less on Twitter in 2016, according to a survey by RBC Capital Markets. “Just like there are momentum stock buyers, guess what? There are momentum ad buyers, and the momentum is moving away from Twitter,” said lead […]
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OPINION: Data-Driven ThinkingThe Coming Inventory Supply Crunch
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, president and CEO at JUICE Mobile. The media, mobile and ad tech industry is playing a game of musical chairs with supply. While everyone is enjoying the game […]
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OPINION: The Sell SiderFor Publishers, Programmatic TV And Cross Screen Still Far From Reality
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. Google has said that programmatic TV is more sizzle than substance these days, and I have to agree. Some media companies might be selling on addressable TV […]
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Mediaocean Taps Rubicon For Automated Guaranteed; Dentsu Acquires Cardinal Path
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sweet Deal For Rubicon Mediaocean will offer Rubicon Project’s automated guaranteed product – dubbed Orders – within its Prisma software. Given Prisma’s adoption by more than 150 agencies, the deal has the potential to deliver many millions in revenue for Rubicon and its publisher […]
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OPINION: On TV & VideoBeer, Diapers And The Programmatic TV Challenge
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer at clypd. About 10 years ago while working at Nielsen, we began creating integrated data sets linking consumer and media behavior to help agencies plan better campaigns and media […]
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Publicis Reorg; FCC Hints At Stricter Privacy Regulation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Quake Publicis reorged its media agencies, shrinking the number of companies from six to four. The surviving quartet is: Starcom, Zenith, Mediavest/Spark and Optimedia/Blue 449. Additionally, VivaKi – where the former programmatic trading desk AOD was housed – will be officially shuttered, and […]
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OPINION: The Sell SiderA Precise Recipe Will Help Publishers Profit From Facebook Instant Articles
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Publishers have a lot at stake when deciding to test Facebook Instant Articles. Some skeptical publishers think of Instant Articles as a way for Facebook to commoditize […]
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Amazon Tries Live TV; Digital Spend To Surpass TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Watch n’ Shop Amazon’s foray into original content is well-known, but now it’s adding a live TV fashion show designed to let viewers shop as they watch. The show is called Style Code Live and it features expert fashion/beauty tips with live pop-up links, […]
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With Polling Problems Growing, Social Data Can Help Candidates Determine Where They Stand
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gurman Hundal, co-founder of Media iQ. In the 2016 elections, pollsters have come face-to-face with a unique problem: a very high nonresponse rate. Response rates dropped to 9% in 2012 from 36% in the late 1990s, […]
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Facebook Not Totally Giving Up On A DSP; TubeMogul Calls Google Out
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook DSP You may have heard Facebook is throwing in the towel on plans, first reported by AdExchanger, to roll out a DSP. Not so fast! VP of ad tech Brian Boland tells The Information that yes, the company is no longer working […]
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OPINION: On TV & VideoCan Advertising Solve The Battle Of The Set-Top Cable Box?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Have you been following the debate around giving consumers more choices for their set-top cable boxes? The Federal Communications Commission (FCC) has only […]