AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderA Publisher’s Plea For Ad Tech Vendors
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. Dear ad tech community, Medium-sized publishers deliver campaigns that are as complicated as those delivered by larger networks, but we need to do so with a much […]
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Watson Helps IBM In Otherwise Gloomy Quarter; Pokémon Go And McDonald's Announce Sponsorship
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic By IBM Despite an overall gloomy second quarter, IBM told investors its “strategic imperatives,” which include cloud computing, advertising, data analytics and its Watson AI platform, grew 12% this year to hit $8.3 billion. That’s 38% of overall revenue. IBM is fighting hard to make […]
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OPINION: Data-Driven ThinkingWhat Can Ad Agencies Learn From The Software Industry?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Carlson, senior vice president of experience design at DigitasLBi. Advertising agencies have always been on the forefront of creativity and engagement, innovating new ways for brands and customers to […]
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Yahoo Earnings Get Overshadowed By Upcoming Sale; Tim Spengler Joins Simulmedia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pro Forma As with its Q1 2016 report in April, Yahoo’s second-quarter earnings on Monday were dwarfed by the magnitude of its upcoming sale. The only real question to answer now is which suitor gets to seal the deal. The final bids for Yahoo’s core business […]
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OPINION: Data-Driven ThinkingThe Missing Pieces Of Mobile Web Monetization
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The mobile web does not monetize particularly well for publishers. User data, bandwidth and screen size constraints make it inevitable. The harsh reality that mobile […]
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OPINION: On TV & VideoIf Standardization Means Scale, Why Are Publishers Failing To Adopt VAST 4.0?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the video advertising industry was forecast to be tremendous. VAST, an […]
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AT&T Bets On Addressable TV; Ad Blocker Shine Wants To Branch Out
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Sleeping Giant Verizon’s AOL acquisition had a strong strategic rationale in light of the telco’s vast data set. What about AT&T, which has a similarly huge market cap and potential ad platform value? AT&T doesn’t share Verizon’s approach – data-sciencing its mobile subscriber data for […]
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OPINION: Data-Driven ThinkingBroken Trust: Can Agencies Regain Credibility?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. Agency-client trust has never been more tenuous. The Association of National Advertisers’ recent report on transparency highlights a range of problems, such as publisher kickbacks, […]
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OPINION: The Sell SiderBig Publishers Can Learn A Lot About Native From Their Smaller Counterparts
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Hadrien Bouchrara, solution architect, Facebook Audience Network. Native advertising isn’t just the wave of the future – native is creating real business value for marketers all over the world at this moment. But many […]
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Eddy Cue Dishes On Apple TV's Future; Cross-Device Desires Put Google & FB In A Good Spot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cue That Apple TV What exactly are Apple’s long-term plans for its TV product? To say that Eddy Cue, the company’s SVP of internet software and services, reveals all to the Hollywood Reporter would be an overstatement – but he does reveal some. Cue describes Apple […]
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OPINION: On TV & VideoTV Under The Influence: Beware Of The Spread Of Walled Gardens
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John Douglas, director of product strategy at Sizmek. As the biggest walled gardens on the web, Google and Facebook have become enormously successful. A walled garden in this context is an ad-supported platform that […]
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WSJ Keeps Facebook At Arms Length; Agencies Are Slow To Adopt SaaS Models
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Holdout Unlike other news heavyweights such as CNN, Buzzfeed, WaPo and The New York Times, The Wall Street Journal is keeping Facebook at arm’s length. The WSJ has no deal to produce live video content and publishes only tech coverage to Instant Articles. Raju Narisetti, […]
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The FTC Rules Against Warner Bros.; Twitter Will Stream Thursday Night Football
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Hammers The WB The FTC has brought the hammer down on Warner Bros. Home Entertainment, as the company settled charges that it engaged in deceptive practices. As per the FTC’s complaint, Warner Bros., through ad agency Plaid Social Labs, contracted a roster of influencers to […]
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Why Are Campaigns Wasting Precious Budget On Already Decided Voters?
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. Walking into a store knowing what you want to buy and then having a sales rep pitch you on the exact product you’ve already decided on […]
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Yahoo May Not Sell Its Core Biz; Advertisers Pay Big For Sponsored Snapchat Filters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ya-Who? After months of negotiations, Yahoo still may not sell its core business. At least that’s the prediction of SunTrust analyst Robert Peck: “We think it is quite possible that bid prices could actually have declined during the past month. … At some price level, the […]
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OPINION: On TV & VideoChasing Cultural Relevance In The Age Of OTT
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell […]
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OPINION: Data-Driven ThinkingEngagement: The New Reach
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hannu Verkasalo, founder and CEO at Verto Analytics. Over the past decade, one of the most important success metrics for brands and marketers has been the size of their audience […]
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China Defines Online Advertising; Social Takes The Tech Talent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Whipping Into Shape China issued its first set of regulations to define online advertising as “email ads, paid-search results and embedded links, images and videos ‘with the purpose of promoting goods or services,’” writes Alyssa Abkowitz of The Wall Street Journal. “Before this, there was no […]
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OPINION: The Sell SiderFor Publishers, Header Bidding Discrepancies Can Outweigh Revenue Lift
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. When I heard about the “cable wars” of the major investment banks in order to minimize latency, I completely understood. They wanted to make their fiber-cable connection […]
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OPINION: Data-Driven ThinkingAttribution Fraud: Are You Getting Gamed?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. The Oxford English Dictionary and Google tell us that the word “fraud” has Latin origin. Cheating people through criminal deception […]
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Comic: Officer Algorithm
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Microsoft Enters The Bot Game; Twitter Moments Not Working For Advertisers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microbot Bots are hot and Microsoft wants to feel that warm glow – its wretched experience with foul-mouthed Tay notwithstanding. The Verge notes the growing complexity of the bot ecosystem might soon beget a call for standards. Microsoft, though preaching openness, wants to be on top […]
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OPINION: Data-Driven ThinkingMarketers Can’t Drive Sales Lift Without The Fundamentals And Execution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Opie, vice president of data science at Oracle Data Cloud. Digital marketing offers a seemingly limitless number of different measurement metrics to evaluate campaigns. Some are confusing and worthless, […]
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Snapchat Adds New Photo Storage Feature; Google's Hardware Play Could Be Problematic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sticking Around Snapchat is moving away from being an “ephemeral app” to one that saves and stores. A new feature called Moments will allow users to save old snaps in-app to send to friends or repost in the future, the company announced in a blog post. […]
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OPINION: The Sell SiderHeader Bidding, Transparency And The Ideal PMP
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Buyers talk about the need for access and transparency. Sellers talk about the power of header bidding technology. While the language may be […]
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Clinton And Trump: Two Targeting Strategies To Reach The White House
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. Whether you’re “with her” or want to “make America great again,” it’s impossible to ignore the fact that the 2016 presidential race is a game-changer. Not only in the nature of […]
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Susan Schiekofer To Fill Ari Bluman's Role At GroupM; Global Ad Spend May Go Down Post-Brexit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ari Bluman’s Successor Susan Schiekofer will take on late advertising pioneer Ari Bluman’s role as GroupM’s head of digital investment. Schiekofer has big shoes to fill [AdExchanger coverage], but more than 20 years of digital experience within GroupM positions her well for the job. She previously […]
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OPINION: On TV & VideoThe End Of The SSP Era
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. The ad tech LUMAscape has long been contracting, but one categorical staple of the cluttered landscape is now in danger of disappearing entirely. The supply-side platform […]
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OPINION: Data-Driven ThinkingAdvertisers Get Set To Compete During 2016 Summer Games
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. Next month’s 2016 Summer Olympics in Rio de Janeiro will be the most connected games to date. For context, the 2014 Sochi Olympics […]
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Publicis Groupe And Tencent Strike A Deal; What Pubs Can Learn From Facebook's Past
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eastern Frontiers Publicis Groupe inked a partnership with Tencent, the first deal of its kind between the Chinese search giant and a global agency network. [Read the release.] The deal will give Publicis access to Tencent’s “vast and rich online behavioral data, benefiting clients through improved […]