AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingLeave No Stone Unturned When Searching For The Right Audience Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. As marketing and technology converge, marketers must practice due diligence and push for greater quality control in the audience data they […]
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AppNexus Raised $31M; Slate Is Kicking Its Facebook Habit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On The Up AppNexus raised $31 million in a round led by News Corp and Yahoo Japan, Business Insider reports. WPP’s investment is thought to have come with minimum spend guarantees, though there’s no confirmation the same is true for News Corp. Unruly, a video ad […]
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OPINION: Data-Driven ThinkingThe Artificial Intelligence Marketing Arms Race
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers, being marketers, are always looking to invent new names for their products to make those products seem better than previous iterations. This is most […]
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OPINION: The Sell SiderWhy Publishers' Revenue From Branded Content Posts On Facebook May Drop
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Yaniv Makover, co-founder and CEO at Keywee. Branded content is a major revenue driver for publishers, as illustrated by The Washington Post’s WP BrandStudio or The New York Times’ T Brand Studio, which played a […]
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It's Watson's Time To Shine In Marketing; Frito-Lay Goes For Personalization
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Garçon The Weather Co. will run a Campbell’s Soup campaign using technology from its new parent, IBM. Ads will prompt viewers to say the ingredients they have, and will respond with recipes and meal suggestions. “We really believe that this is the new frontier in […]
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Digital Content Next Is Creating An Exchange; Programmatic Makes Up 73% Of All Display Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trade Group Pivot? Online media trade body Digital Content Next (DCN) is creating an exchange, named TrustX, with inventory from 25 of its members, including ABC, Condé Nast, Hearst, NBCUniversal, The Washington Post, Meredith, ESPN, Vox Media and News Corp. DCN makes no profit and there […]
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Facebook Catches Flak Over Video Measurement; Twitter Share Prices Jumped On Friday Following Sale Rumors
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Balancing The ’Book Facebook ended last week in crisis after a report from The Wall Street Journal aired agency concerns over a misrepresented video advertising metric. The company had been counting every second all users spent watching, but divided that by only the number of people […]
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OPINION: Data-Driven ThinkingStandards Won’t Bust Ad Fraud
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Asaf Greiner, founder and CEO at Protected Media. Online fraud is nothing new, but now there are more players. More cyber criminals are profiting, and more people are rallying behind […]
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OPINION: On TV & VideoThe TV Emperor: Clothed, Nude Or Wearing A Speedo?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jay Friedman, COO at Goodway Group. I spent the first 10 years of my career in traditional media. The past 10 have been in digital. When I made the transition I was astounded by […]
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Sinclair Broadcasting Withdrew Its Political Spend Forecast; Recounting Mode Media's Downfall
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of The Race Sinclair Broadcasting has withdrawn its political spending forecast for the year, due to unorthodox election advertising patterns. Gray Television Inc. also withdrew its guidance. According to The Wall Street Journal, political TV ad spend is down 42% since 2012, largely due to […]
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OPINION: The Sell SiderPublishers Must Address the Need for Speed
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. The Washington Post recently announced its new “lightning fast” mobile pages, using Google’s progressive web apps technology. Progressive web apps allow a mobile website to behave more […]
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OPINION: Data-Driven ThinkingIs Mar Tech Or Ad Tech The Future? For Clues, Look To The East
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. The only way to get data to flow from marketing to advertising and back again is through an identity graph. The Japanese were […]
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Adobe's Marketing Cloud Business Is Growing; The Trade Desk Amends Its Pre-IPO Filing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe’s House Adobe’s Marketing Cloud business grew 10% in Q3, bringing in $404 million across the company’s Campaign, Audience Manager and Media Optimizer products. For full-year 2016, Adobe predicts 20% revenue growth to $1.63 billion. AMC revenue is about double that of Salesforce’s Marketing Cloud, by […]
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OPINION: Data-Driven ThinkingAd Blocking, Ad Reinsertion And Fixing CX: We’ve Only Just Begun
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Montgomery, executive vice president of brand safety at GroupM Worldwide. On Sept. 16, Sourcepoint CEO and co-founder Ben Barokas penned the column, “Where Will Facebook’s Ad Reinsertion Move Leave […]
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Opting Out Of Political Advertising: Not So Simple
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If you don’t like being retargeted by an online retailer, click the AdChoices icon and opt out of the provider […]
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White Ops Raised $20M; AOL Doesn't Want To Be A Walled Garden
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In The White White Ops closed a $20 million Series B round yesterday with plans to build out its supply-side business, Joe Mandese writes for MediaPost. Ad industry verification services have historically been funded by the supply side, but to date White Ops’ bread and butter […]
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OPINION: On TV & VideoAs Virtual Reality Proliferates, It’s Clear We Need New Metrics
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Vincent Cacace, founder and CEO at Vertebrae.io. Brands want to know their ads are being seen, by how many real humans, and how those ads help sell their products. But beyond those basics, there’s […]
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OPINION: Data-Driven ThinkingWelcome To The Server Side
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. Online advertising owes its rapid growth to JavaScript tags. Finally, without serious code changes, publishers could copy and paste JavaScript and make money from ads […]
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Facebook Continues Serving Ads To ABP Users; The ANA Transparency Report Has Effects Abroad
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocked Facebook is still serving ads to Adblock Plus users, one month after publicly signaling it would circumvent the ad blocker’s filter. “They have basically removed every identifier that’s findable in the first level of ads,” ABP comms guy Ben Williams acknowledged to TechCrunch. But the […]
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OPINION: Data-Driven ThinkingWhere Will Facebook’s Ad Reinsertion Move Leave GroupM?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Barokas, co-founder and CEO at Sourcepoint. Following Facebook’s announcement last month, ad-blocking software may be rendered ineffective on the social network. With its decision to bypass blocking technology on […]
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OPINION: The Sell SiderThe First-Party Data Lake
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Cimino, advisor and data lead for Prohaska Consulting and Altiscale. Publishers’ and brands’ segment data may flow through their data management platforms (DMP), but since they don’t own the user IDs (the platform […]
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Industry Trade Groups Come Together For Better Ads; Facebook's Audience Network Is Going Strong
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bedfellows For Better Ads A flotilla of industry trade groups – the 4As, ANA, Digital Content Next, DMA, World Federation of Advertisers, European Publishers Council, News Media Alliance, BVDW Germany, IAB, IAB Europe and all IAB regional groups – have set up something called the Coalition […]
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Mic Experiments With Facebook Video Monetization; Snapchat Is Vocal About Its Video Advantage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blurred Lines Mic is experimenting aggressively with ways to monetize its video content on Facebook. The millennial-minded news org will intermittently insert a brand’s logo into a Facebook video, while also featuring the brand in the video title, Mike Shields reports for The Wall Street Journal. […]
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OPINION: Data-Driven ThinkingThe Coming Ad Tech Renaissance Will Be Fueled By Chinese Money
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. We are going to see a bunch of classic ad tech firms get funded by Chinese money in the next two years. This will result […]
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Snapchat Rolls Out Ad Targeting; IBM Markets To Developers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crawl, Walk, Run Snapchat didn’t want to be “creepy” about its targeting tactics, but advertisers wanted more relevancy on the platform. So the messaging company is rolling out three new ad targeting products, reports Mike Shields of The Wall Street Journal. The first, Snap Audience Match, […]
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OPINION: Data-Driven ThinkingWhat E-Commerce CMOs Say Behind Closed Doors After Two Negronis
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, SVP of social at Rakuten Marketing. I recently hosted a roundtable dinner series with more than 30 marketing leaders at some of the world’s most prominent retail and […]
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Data Quality Comes To The Forefront; Datorama Raises $32 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mistaken Identity Identity graphs are a necessary part of the cross-channel marketing future, but what about data quality? “Not enough focus is on if the data is correct,” OMD managing director Julie Fleischer told Ad Age’s George Slefo at AdExchanger’s Omni.Digital conference last week. “And if […]
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OPINION: On TV & VideoRevenue Management: The Real Heavy Lifting To Make Audience Buying A Reality For Brands
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Joan FitzGerald, vice president of product management and business development at TiVo. The data-driven, highly targeted, programmatic audience buying that has been the hallmark of digital advertising is now sparking a revolution in how […]
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OPINION: Data-Driven ThinkingWill WhatsApp Spark A ‘Pull Advertising’ Revolution?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Rothman, general manager, mobile and social, at SteelHouse. WhatsApp last month announced its plan to share data with Facebook, opening its doors to the marketing and advertising worlds. The […]
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Reacting To Apple Alarmism; VC Sours On Media Companies Posing As Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Simmer Down Now Enough with the Apple alarmism, Chris Pedigo of Digital Content Next says in a rebuttal to an AdExchanger column by Alan Chapell. And no, he’s not talking about the headphone jack. Pedigo writes that Chapell’s piece unnecessarily raised fears about Apple’s expanded Limit […]