AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderInternal SLAs Can Bridge The Gap Between Ad Ops And Digital Sales Teams
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. There is an ongoing contentious relationship between sales and operations in digital publishing that is well documented. In a fast-paced, high-demand and increasingly […]
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Facebook And Google Consolidate Power Across Channels; Snapchat Scores Poorly On Performance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Godzilla Vs. Mothra EMarketer’s latest macro forecast shows Facebook and Google consolidating power and share across mobile, display and search. Facebook’s US ad revenue will surge 32% to $16.3 billion this year, giving it almost 40% of the US display market and stealing share from Google, […]
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OPINION: Data-Driven ThinkingLove The Ones You’re With: Why Marketers Should Focus On Their Best Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, SVP of sales at Rakuten Marketing. Ten years ago, I learned an important lesson about how to treat your core customers when, as Digg’s VP of business development, I […]
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Platforms Are Behind On Accreditation; Mobile Web Browsers Strike Gold In Emerging Markets
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Racing The Clock Platforms are apparently behind schedule to answer Marc Pritchard’s rallying call for third-party measurement accreditation by the year’s end. Among all major players, including Facebook, Google, Twitter, Pinterest and Snap, only Google has begun MRC audits. Audits take about three months to complete, […]
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OPINION: On TV & VideoProgrammatic TV Needs A Reboot To Scale
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Peterson, managing partner at R2C Group. There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. There is a clear opportunity, given that […]
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Amazon Debuts Video Ads; Tim Berners-Lee Argues Against Targeted Political Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Strong Silent Type “With little fanfare, Amazon Video Ads rolled out this week to advertisers working with the Amazon Media Group,” reports Laurie Sullivan at MediaPost. The ads are mobile, outstream and autoplay, and they meet IAB and MRC viewability standards. Amazon’s habitual silence means […]
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OPINION: Data-Driven ThinkingA DMP Is Only As Powerful As The Data Strategy Behind It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. In recent months, the data management platform (DMP) has taken center stage as both publishers and marketers look to propel their organizations forward. Part […]
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OPINION: The Sell SiderThe Fifth Wave Of Ad Tech: Privileged Programmatic
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard, vice president of advertising product management at Pandora. The first seven years of the programmatic revolution were driven by three major efforts. It began with the creation and propagation of the massive […]
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Telcos Are Eager To Capitalize On Data; AcuityAds To Buy Visible Measures
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Carrier Pot o’ Gold Telcos in Europe and the US are looking for ways to spin their data into marketing gold. “Though carriers are in testing mode, the burgeoning telco data sector and millions of dollars in recent startup funding signals a near future in which […]
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OPINION: On TV & VideoAs Cord-Cutting Grows, How Will Voice Activation Technologies Affect The Future of TV Advertising?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. The evolution in how we consume video content has been well documented, and we know it intrinsically from our own habits. This development has been driven by […]
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OPINION: Data-Driven ThinkingThe Next Debate: The Convergence Of Mar Tech And Sales Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Andersen, partner at LUMA Partners. There have been numerous articles published about the convergence of ad tech and mar tech, and whether it’s happening or not. As I presented […]
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Accenture Interactive Continues Growing; Google Gets Serious About Its Cloud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. From Audit To Agent Accenture Interactive, the consulting giant’s digital services group, now has more than 13,000 employees. The company made a push at Mobile World Congress and increasingly comes up against the holding companies, reports Digiday’s Shareen Pathak. WPP CEO Martin Sorrell and other agency […]
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LiveRamp Announces TV And Audio Partners; Salesforce Isn't Buying Big Anytime Soon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ramped LiveRamp is using the occasion of its RampUp conference to unveil some marquee onboarding partners, with an emphasis on TV and audio media. The Acxiom-owned company paired with Simulmedia, SambaTV and Spotify to help brands match their customer files against new audiences on those platforms. […]
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Salesforce And IBM Team Up On AI; Facebook Is Ready To Pay For Original Video Programming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cross-Pollination Salesforce and IBM have joined forces on AI. Each company will let the other’s anthropomorphized AI (Watson in IBM’s case, Einstein in Salesforce’s) play in its sandbox. For example, USA Today reports, “an insurance company running Salesforce could use real-time weather updates from Watson to […]
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OPINION: On TV & VideoWhy Brands Must Make Programmatic TV A Reality
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dini Mehta, vice president of US at Drawbridge. TV as an advertising medium is much like the film “La La Land” – it hearkens back to a golden era, is heavily choreographed, is backed […]
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WPP Group Predicts 2% Growth In 2017; Facebook Was Active At Mobile World Congress
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Skids WPP Group told investors it would grow just 2% in 2017, citing “weaker comparative net new business trends” (i.e., customer wins). Basically the holding company failed to offset last year’s losses of AT&T and Volkswagen enough to maintain its previous growth rate. Earnings release. […]
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OPINION: Data-Driven ThinkingThis Old-School Tactic Is Driving The Future Of Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Lavan, vice president of data and insights at Netmining. When trying to predict human behavior, there’s a quote I always look back on: “Sooner or later, everything old is […]
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OPINION: The Sell SiderWhat Your Data Half-Life Says About Your Risk Tolerance
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. AppNexus CEO Brian O’Kelly recently published an authoritative breakdown of the multiple routes by which publishers unintentionally leak data into the hands of bad actors. In the post, […]
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Comic: Oh, Snap!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Snap Inc. Shares Closed Above $24; Amazon Bets Big On Search
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Crackle, Pop Snap Inc. shares closed above $24 after its public market debut, but skepticism is in the air. Unlike Facebook, Twitter and Google, Snap doesn’t have a concrete story to tell about its business plans post-IPO, writes Peter Kafka of Recode, likening its strategy […]
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OPINION: Data-Driven ThinkingSnapchat’s IPO Is More Like ‘Twitter 2.0’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. If you’ve been through an IPO before, you know how delicate the initial pricing is. If it’s too high, the stock doesn’t get […]
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Snap Could Be Next For An MRC Audit; Havas Faced An Increase In Audits After ANA Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap Audit Facebook and YouTube recently caved to advertiser demands that they submit to an MRC audit. Now Snapchat is “under pressure from ad buyers to follow suit,” writes Mike Shields at The Wall Street Journal. “We have clients that will walk away from sites that […]
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OPINION: The Sell SiderPublishers Need To Manage Their Facebook Addiction
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. I recently had the uneasy feeling that history was repeating itself. In 2007, publishers lamented the insidious connection between paid and organic search […]
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Rubicon CEO Blames Chango For Some Problems; Amazon Web Services Outage Effects Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bye Buy Side Rubicon CEO Frank Addante points to the company’s 2015 acquisition of Chango as a cause for some of its current woes. “The Chango acquisition didn’t work out the way we wanted it to,” he says in a MediaPost interview. “With desktop display, we […]
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OPINION: Data-Driven ThinkingWhy Do B2B Marketers Accept Low Viewability Rates?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Whitney Powell, media director at DWA Media. Viewability is a common problem all advertisers share: If an ad is never seen, it can never drive impact. Viewability should be a no-brainer […]
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Nielsen Is Ready To Release Total Content Ratings; MDC Partners's Revenues Were Up In Q4
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moar Ratings After months of delay, Nielsen this week is finally set to roll out its total content ratings (TCR) metric, which promises to measure video consumption and ad impact across linear and digital platforms. TCR will debut Wednesday with a “limited commercial release,” Jessica Hogue, […]
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OPINION: On TV & VideoHeader Bidding Doesn’t Work For Video
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the money. So it’s hard to argue that the increasingly popular […]
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OPINION: Data-Driven ThinkingCross-Device Tracking And Consumer Protection: Is There More To The Story?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. In 2017, we are seeing an explosion of online marketers engaging in cross-device targeting, […]
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4As Named Marla Kaplowitz As President; TV Listening Tech Emerges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Sheriff The 4As has named former MEC North American CEO Marla Kaplowitz as its new prez, Ad Age reports. Kaplowitz will replace longtime President and CEO Nancy Hill in June. Kaplowitz inherits ongoing calamities like the ANA’s probe into agency transparency and metrics disputes with […]
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OPINION: The Sell SiderTraffic Arbitrage Is Out Of Control
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ken Van Every, senior business development manager, publisher relations, DataXu. The ad tech ecosystem is diluted with a massively inflated pool of low-quality impressions from bogus sites with little to no proprietary content or services. […]