AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingTransacting On Business Outcomes Is A Bad Idea
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Parsec Media. Paying for business outcomes has recently gained popularity with media buyers and brands. The idea is that media buyers only pay for advertising when […]
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Facebook Works On Its Publisher Relationship; Twitter Gives Up On Dashboard
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Face Of News Facebook introduced its Journalism Project, a program to build news media inroads and collaborate with publishers on product development. The social platform has been hammered recently for undervaluing publisher concerns and promulgating “fake news” during the election. Among the pledges here is […]
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OPINION: Data-Driven ThinkingMarketing Orchestration: Oasis Or Mirage?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Davidson, US lead at DBi Consulting. I’ve been hearing a lot about marketing orchestration lately, and based on the way people are using the terminology, I think it bears […]
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Telemetry Appears To Be Shutting Down; Borrell Associates Predicts $1.4B In Political Ad Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Telemetry Down Ad fraud detection firm Telemetry appears to be shutting down, according to The Drum’s Ronan Shields. Telemetry was an early riser in the anti-fraud cottage industry, though AdExchanger sources say it struggled as the competitive field grew. The company is perhaps best known for […]
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OPINION: Data-Driven ThinkingManaging Consumer Privacy Matters Now More Than Ever
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Patrick Salyer, CEO at Gigya. If we’ve learned anything about progress, it’s that regulation rides hot on the heels of innovation. With the birth of the airline industry, for example, came […]
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Marissa Mayer Is Off Yahoo's Board; Leo Burnett Hires media Exec Andrew Swinand
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Off The Board Yahoo’s board is going to have some notable absences after Verizon completes the acquisition of its operating business. Yahoo’s embattled CEO Marissa Mayer will step down from the board — along with five other members. It should be noted that these resignations […]
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OPINION: Data-Driven ThinkingAd Targeting Is Failing Users
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kevin Jennison, chief technology officer at Gladly. A well-targeted online ad can be a delightful moment – that instant you find the exact gift or concert you were looking for. Sadly, […]
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OPINION: On TV & VideoWhat The Future Of The AT&T–Time-Warner Merger Will Mean for TV and Mobile
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tom Kenney, president and CEO at Verve. The recent news that AT&T intends to buy Time Warner represents a key example of what will almost certainly be an industrywide tide of media merger-and-acquisition moves […]
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Facebook's Andrew Bosworth Aims To Hyperlocalize Facebook; An Open-Source SDK Is Proposed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Feed The Beast Facebook’s Andrew Bosworth doesn’t think we use our smartphones – er, Facebook – enough. The VP of ads and business has plans to “hyperlocalize” the Facebook experience, making it a destination for users to do everything from buy tickets to order food, he […]
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OPINION: Data-Driven ThinkingData Is Still The Trump Card For Driving Business Growth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Stacey Hawes, president of data practice at Epsilon. No doubt, 2016 was the year of data. There was the good: Data-driven principles were at the forefront of conversations across industries, versus […]
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Sinclair Broadcasting Group Proposes TV Ad Co-Op; Some App Pubs Are Stealing App Install Credit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Friends Sinclair Broadcasting Group, which operates more TV stations than any competitor in America, is pushing the idea of an independent programmatic co-op to aggregate and sell spot TV ads. The idea is similar to NCC Media, a local cable ad network co-owned by Comcast, […]
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OPINION: Data-Driven ThinkingAd Tech Is Butchering Your User Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Alessandro De Zanche, global product lead of data activation at GfK. User data is a paradox in the way it is controlled and used in organizations. For some companies, their use […]
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Medium Moves Away From Ad-Supported Publishing; Pandora Launches New Ad Formats
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing model announced last year, without indicating what will replace it. The company has eliminated 50 jobs and closed its offices in New York and D.C. In a blog post, CEO Ev Williams said the company […]
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OPINION: The Sell SiderNew Year’s Resolutions For The Methbot Hangover
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. A new year brings the opportunity to start fresh and kick things off the right way. Often, the resolutions we choose are direct reactions to […]
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Ad Tech Investment Dropped In 2016; Brian O'Kelley Defends Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sad Emoji? Did ad tech investment activity deflate in 2016? According to the Financial Times and CB Insights, funding dropped 33%, from $3.2 billion to $2.2 billion. The FT’s sources attribute this supposed slump to that persistent bogeyman, the Facebook-Google duopoly, which “own large chunks of […]
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Amazon Finally Buys Into Google PLAs; Snap Inc. Purchases An AR Startup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The PLA Portal Google’s Product Listing Ads (PLAs) are a dominant unit in retail search and ecommerce, and the end of 2016 revealed a powerful new entrant to PLA listings: Amazon. “The conventional wisdom around why Amazon had refused to participate in Google Shopping has been […]
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OPINION: The Sell SiderNew Year's Resolution For Publishers: Ditch The Q4 Craziness
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte, senior vice president of operations at Bauer Xcel Media. For the typical digital publishing employee, the holiday season looms in the distance like a wave over a surfer. Ride the wave right, […]
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Programmatic Creative Firms Get Funding; China Is A Seller's Market For Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Data Is programmatic creative finally happening? Ad tech firms Eyeview and Spongecell have raised $21 million and $10 million, respectively, toward making the dream a reality. Both build custom ads in real time to bring the “right message” component to the trope “right message, right […]
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Nielsen Acquires VisualDNA; Consumers Are Unhappy With Samsung OTT Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content recognition company Gracenote for $560 million on Tuesday [AdExchanger coverage], it snapped up audience data company VisualDNA on Wednesday. Terms were not disclosed. VisualDNA collects audience data through online personality quizzes and […]
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OPINION: Data-Driven ThinkingThere Is No Subprime Crisis Coming To Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joel Sadler, vice president of product at Adacus. Every so often over the last few years, well-written, thoughtful articles have popped up that identify parallels between digital advertising and the […]
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OPINION: The Sell SiderWill There Be A Redefinition Of Digital In 2017?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jaclyn Stewart, senior director of publisher services at The 614 Group. Publishers spent much of 2016 working through the significant challenges presented by ad blocking, privacy and user data regulations and the residual effects […]
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It's Still Early Days For Dish And Programmatic TV; Josh McFarland Leaves Twitter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Quite Programmatic There’s a lot of hype around programmatic TV. Adam Gaynor, VP of media sales and analytics at Dish, acknowledges that his company is still in the “crawl phase.” Dish launched a programmatic exchange in 2015 for addressable inventory with Rocket Fuel, TubeMogul and […]
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OPINION: Data-Driven ThinkingWe Need To Stop Worrying And Learn To Love Google And Facebook
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. It’s hard to deny that in today’s digital ad landscape, tidal forces have coalesced around two major players: Google and […]
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Snapchat Acquihires The Flite Team; Alternative Funding Sources Fill The VC Gap
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode gets the scoop, characterizing the deal as an acquihire. A sign of things to come? Kurt Wagner writes, “Snap is entering an important stretch for the company, especially when it comes to […]
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OPINION: On TV & VideoFine-Tuning The Future Of Broadcast TV
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Marcus Liassides, CEO at Sorenson Media. YouTube and Facebook hosted presidential debates. Twitter is live streaming NFL games. Amazon makes TV shows. The internet isn’t just changing how people consume content – it’s revolutionized […]
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OPINION: Data-Driven ThinkingDon’t Fall Into The Marketing Vs. Sales Trap
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael McLaren, executive global group director, high-tech and business-to-business practices, at Merkle. Have you ever found yourself in a meeting where sales leadership challenged marketing leadership for evidence that their […]
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Google's Programmatic Video Impressions Have Doubled; Yet More Facebook Measurement Flaws
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Going Direct Google’s monthly video ad impressions served via programmatic direct deals have doubled since January, the company told Ad Age. Agencies like the data opportunities with programmatic direct, but some still think of it as an experimental buy. “I absolutely think this will be big […]
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OPINION: Data-Driven ThinkingViewability’s Double-Edged Sword
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Knoll, CEO and president at Integral Ad Science. When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top […]
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OPINION: The Sell SiderIs Header Bidding A Frankenstein’s Monster For Buyers?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Bell, senior director of product, inventory, at TubeMogul. Dr. Frankenstein meant well. We all know the story: The young doctor discovers a secret technique to animate the lifeless. However, the creature built by […]
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Salesforce Puts Krux Tech Into Action; Nielsen Will Release A Commercial Version Of Total Content Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Level Up Wondering what Salesforce is up to with Krux? Wonder no more. The company unveiled three capabilities powered by the data management platform. First is a tool that helps advertisers deliver the “ideal ad frequency.” Second is the ability to use data from any Salesforce […]