AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingWhy Audience Targeting Caused Fake News And What We Can Do About It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emily Riley, CEO at Riley Strategic. This Thanksgiving is going to be a weird one for people who work in media and advertising. Most of us live and work in […]
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AppNexus Boots Breitbart; Facebook Is Testing Sponsored Posts For Live
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Breit-banned Conservative media publisher Breitbart was booted from the AppNexus exchange on Tuesday for falling afoul of its hate speech rules. After taking a hard look at the site, notorious for its use of offensive language, AppNexus decided it was in breach of company policy against […]
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OPINION: Data-Driven ThinkingWhich Data Company Are You Again?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Blankemeyer, startup liaison at 84.51°. I’ve seen startup pitches for everything: new takes on food, digitized shelves, fancy carts, drones for warehousing, robotic chefs, social media management, VR shops, […]
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Dan Salmon Approves Of LiveRamp's Buys; Nielsen Gets Granular
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval from Dan Salmon, media and internet analyst at BMO Capital Markets. In a previous investor report, Salmon highlighted those two startups for pursuing LiveRamp’s business, so he applauds Acxiom for “keeping the […]
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OPINION: On TV & VideoBroadcast’s Battle With Big Technology
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ryan Jamboretz, chief revenue officer at Videology. Premium video is a huge success story, with great-quality shows and content watched and engaged with by consumers around the world. It’s where TV and video truly […]
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Location Tracking Is Going Indoors; Procter & Gamble Goes Broader With Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Every Move Location-based targeting is moving up – and inside. Both Apple and Google have introduced “location-aware” Bluetooth technologies for their devices, allowing hospitals, museums, retailers and more to offer personalized, on-location services. And among VCs, beacon tech and location-tracking services remain a hot commodity. […]
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OPINION: Data-Driven ThinkingTargeting Vs. Messaging: Data-Driven Creative Needs Its Own Terminology
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Tuminello, senior director of product at Innovid. It is becoming increasingly clear that data-driven creative is on the rise. For evidence, look no further than ad tech leaders like […]
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OPINION: The Sell SiderIs Search A Publisher’s Best Friend Again?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Time Inc., Thrillist and other publishers recently announced important hires for a hot growth strategy they’re betting on: search engine optimization. Is this 2006 or 2016? It […]
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AOL To Lay Off 5 Percent Of Its Staff; Omnicom Launches Dedicated McDonald's Agency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out With The Old AOL will lay of 5% of its staff, or 500 employees, while doubling down on mobile, video and data. Most of the cuts will come on the corporate side and the company plans to rehire based on new expertise, CEO Tim Armstrong […]
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OPINION: On TV & VideoA Quality Score Aimed At Cleaning Up Video Ads
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. Programmatic is the Industrial Revolution of media. It has transformed the media industry, creating hundreds of ad tech companies with this seismic […]
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Glu Mobile Wants To Build Streaming Games; Shazam's Data Collection Is Scrutinized
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Streaming Play Downloading apps is such a pain. Developer Glu Mobile Inc. wants to create games that users can stream, Bloomberg reports. Rather than sifting through the app store, users can access streams via links on mobile web, text, email or social. Glu Mobile hopes streaming […]
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OPINION: Data-Driven ThinkingCustomized Ad Tech Can Give Brands A Competitive Edge
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. One of the interesting trends we will see continue over the coming years is how more advertisers will take ownership of […]
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Snapchat Teams Up With Foursquare; Facebook And Google Take On Fake News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GeoSnap Snapchat will refine its location-based targeting and geofilters with Foursquare data. The location analytics provider (this ain’t your grandfather’s Foursquare) will power Snapchat geofilters with data about where ads were served, the company wrote in a Medium post. Snapchat had location targeting for geofilters before, […]
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What Will The 2018-2020 Political Advertising Landscape Look Like?
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. One year ago, AdExchanger published an article focusing on the number of digital vendors moving into the political and public affairs market. The pivotal quote: “The […]
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OPINION: Data-Driven ThinkingIs Ad Tech Good For Your Health?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial. These trials can’t take […]
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Bauer Media Group Is Expanding Its US Presence; The New York Times Analyzes The Importance Of Cellphone Numbers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Media Bauer Media Group will launch a digital offshoot of Empire magazine in the US. Bauer has grown profitable by reviving European print magazines through its digital subsidiary, Bauer Xcel Media. Because Bauer is launching these properties for the first time not only on digital […]
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OPINION: On TV & VideoProgrammatic TV Buying: Bridging The Accountability Gap
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Andreas Schroeter, co-founder and chief operating officer at wywy. TV’s ad budgets are under pressure to shift toward digital buys. Yet even Facebook can’t provide TV’s unmatched reach and recently admitted video ad measurement […]
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OPINION: Data-Driven ThinkingWhy Network Agencies Struggle With Performance Models
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alain Portmann, partner and head of strategy and insights at House of Kaizen. McDonald’s decision to appoint Omnicom to its US creative account, on the basis of a pay-per-performance component, […]
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Google Is Working Toward Better Ads; Amazon Accepts Trump's Win
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Balancing Act Google wants an ad-supported internet that doesn’t drive people crazy. Back in September it helped launch the Coalition for Better Ads with major platforms and publishers, and it decided not to build an ad blocker into Chrome – in contrast to browsers Opera […]
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OPINION: Data-Driven ThinkingEngineers Bring A New Era Of Creativity To Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Reinhardt, co-founder and CEO at Segment. Despite the rise of data-driven marketing, I would argue the future of marketing is still very much creative – albeit deeply engineering-enabled. Effectively […]
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OPINION: The Sell SiderPublishers Beware When Wading Into Ecommerce Waters
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. The New York Times made its own headlines when it recently acquired Wirecutter, the five-year-old online product review site, for an estimated $30 million. For one of the world’s […]
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The Trade Desk's First Earnings Report Shows Growth; Dissecting Facebook's Election Influence
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reporting For Duty The Trade Desk reported earnings for the first time yesterday, showing an 84% year-over-year increase in revenue this quarter with $53 million. It’s a good number, but percentage growth is a figure that will naturally decline and which doesn’t overawe Wall St. “They’ve […]
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OPINION: Data-Driven Thinking’Tis The Season For Reasonable Seasonal Strategies
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ned Blaine, performance strategy manager at Turn. When Christmas Tree Shops opened in the ’50s, the Massachusetts-based store sold Christmas merchandise in the months of July and August. It played […]
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The ANA Weighs In On The Election Results; Google And Facebook Warm Up To Third Parties
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trumped On a day when many in the primarily blue-state ad sector found themselves reeling over Donald Trump’s presidential upset, the ANA detailed what it sees as the upside. Its blog post declared a Republican win could alleviate the sector’s tax burden, remake the Supreme Court […]
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OPINION: Data-Driven ThinkingIs Viewability Part Of The Archaic Or Part Of The New?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Yang, vice president of platform services at Bidtellect. Once deemed a fleeting trend, viewability now has a place in almost every digital advertising campaign, regardless of device, format or […]
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OPINION: The Sell SiderData Can Help Publishers Strike Back
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Cimino, global head of data strategy at Prohaska Consulting. Not so long ago, publishers produced and distributed content to attract and monetize their audiences. Since content was relatively scarce, brands paid high CPMs […]
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The Information Profiles Google's Scott Spencer; Facebook Will Open Sponsored Messaging In Messenger
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Spencer Diaries The Information gives the profile treatment to Google’s Scott Spencer, the ad tech “godfather” who helped build DoubleClick Ad Exchange and now runs “sustainable advertising” at Google. Spencer’s job entails setting ad-blocking policy and advocating for improved user experience in mobile. There’s a […]
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OPINION: Data-Driven ThinkingWhat Can the Last 10 Years In Ad Tech Tell Us About The Next 10?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. A big milestone hit me recently and unexpectedly: Ten years working in ad tech? It feels like I started just yesterday. But actually, […]
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NBCU Gets Exclusive Apple News Ad Deal; Acxiom Reports A Solid Q2
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Repping Apple’s Ads Apple has struck a deal with NBCU to handle ad sales on Apple News, Mike Shields reports for The Wall Street Journal. It’s the first time Apple has relinquished control of its news inventory. Publishers can still sell ads alongside their own content, […]
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OPINION: On TV & VideoThe Online Video Explosion Is Driving Up Marketing Costs
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ian Wheal, global strategy director at Adstream. Advertisers are spending more money than ever on video. Last year, video ad spend grew by more than 85% [PDF]. Video ads consistently outperform standard banner units, […]