Home Ad Exchange News Dan Salmon Approves Of LiveRamp’s Buys; Nielsen Gets Granular

Dan Salmon Approves Of LiveRamp’s Buys; Nielsen Gets Granular


goodmoveHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Hitting The Ramp

LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval from Dan Salmon, media and internet analyst at BMO Capital Markets. In a previous investor report, Salmon highlighted those two startups for pursuing LiveRamp’s business, so he applauds Acxiom for “keeping the moat robust.” And BMO is significantly changing its Acxiom evaluation, bumping the stock price target from $28 to $32. After meeting with Acxiom management, Salmon says the long-term plan for LiveRamp is to double or even triple the current price for enterprise clients (which currently stands at about $200,000-$250,000 per year for the top 350 clients).

Nielsen’s Evolution

Nielsen is known for providing broad, demographic measures, but a new Publisher Insights ad ratings product gets into the nitty-gritty by measuring both reach and on-target impressions for individual media sellers. Nielsen is also bridging the gap between its Watch (media consumption) and Buy (purchase tracking) businesses by pulling in Nielsen Catalina and Nielsen Buyer Insights data. That move basically let publishers run ROI analysis on media types based on real purchase data. More on the Nielsen blog.

QVC For Millennials

BuzzFeed has increasingly brought its editorial chops to bear in support of ecommerce initiatives. The staff article “28 Products For People Who Miss Southern California” prominently features a product called “Homesick Candles,” which was co-founded by Ben Kaufman, the newly acqui-hired leader of the BuzzFeed Product Lab. And BuzzFeed is using its popular recipe cooking videos to hawk the Fondoodler, a kind of glue gun for melted cheese that, whodathunk, is licensed by BuzzFeed Inc. Fortune’s Erin Griffith has more. Related: A new investment in BuzzFeed gives NBCU broader rights to sell its ad space. More in Adweek.

Family Connection

A merger between French holding company Havas and publisher Vivendi would “make sense,” says Havas CEO Yannick Bollore. While no formal talks have taken place, the Bollores own 20% of Vivendi and 60% of Havas, and the two companies already share resources and leadership. Take Dominique Delport, Vivendi’s president of content and a global managing director for Havas. “Big content could bring a lot to advertising and advertising could bring a lot to Vivendi’s entertainment world,” Bollore said. “It would be a development project rather than a cost saving project.” Analysts are speculating about a possible merger in Q2 of 2017, but Bollore declined to comment on a timetable. More at Reuters.

But Wait, There’s More!

You’re Hired!

Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.