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OPINION: Data-Driven ThinkingWill WhatsApp Spark A ‘Pull Advertising’ Revolution?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Rothman, general manager, mobile and social, at SteelHouse. WhatsApp last month announced its plan to share data with Facebook, opening its doors to the marketing and advertising worlds. The […]
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Reacting To Apple Alarmism; VC Sours On Media Companies Posing As Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Simmer Down Now Enough with the Apple alarmism, Chris Pedigo of Digital Content Next says in a rebuttal to an AdExchanger column by Alan Chapell. And no, he’s not talking about the headphone jack. Pedigo writes that Chapell’s piece unnecessarily raised fears about Apple’s expanded Limit […]
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When Implementing People-Based Marketing, Getting The Technology Right Isn’t the Hardest Part
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Margie Chiu, senior vice president, customer strategy group, at Merkle. This truly is an incredible time to be a marketer. The reality of what media and channel technology can do […]
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OPINION: The Sell SiderHow Publishers Can Help Brands Navigate The Content Marketing Crossroads
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim McGinty, senior director of content marketing at IDG. Brands churn out massive volumes of content in hopes that it resonates with their customers. At the same time, customer expectations are higher than ever […]
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Comic: Back To School!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Google To Buy Apigee For $625M; Target Expands Its Marketing Platform
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hungry Cloud Google will acquire API management provider Apigee for $625 million. Apigee comes to Google with a list of enterprise clients (Walgreens, AT&T, Burberry and Live Nation among them) and helps their developer APIs talk to each other and collaborate on digital business functions. The […]
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OPINION: On TV & VideoHow Advanced Analytics Are Shaking Up TV Ad Buying
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Peterson, managing partner at R2C Group. For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where […]
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The Set-Top Box Battle Continues; Snapchat Kills Local Stories Feature
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Battle Of The Box FCC Chairman Tom Wheeler rattled content owners and advertisers when he revealed an initial proposal to “free” the set-top box from cable’s control. Wheeler listened to a counterproposal from content producers [AdExchanger coverage] that would restrict set-top boxes but would have cable […]
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A Deep Dive Into Clinton’s And Trump’s Email Marketing Strategies
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Sean Cullen, executive vice president of product and technology at Fluent. Email marketing was critical for campaign fundraising and voter engagement during the 2012 presidential election. The Obama campaign reportedly acquired more than 13 million unique […]
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WaPo Will Use Google Tech To Speed Up Its Mobile Site; Examining Facebook's Sour Relationships
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back To Basics The Washington Post will use Google’s Progressive Web Apps (PWA) technology to speed up mobile website loading, Jack Marshall reports for The Wall Street Journal. Seventy percent of the Post’s traffic comes from mobile devices, and 63% percent of overall traffic comes from […]
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OPINION: On TV & VideoThe Unexpected Benefits For Publishers When Adding Video
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayson Dubin, founder and CEO at Playwire. Last year, viewers spent more time watching digital video than ever before. In 2011, adults spent an average of 21 minutes watching online video every day, and by […]
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Google Defends Itself Against Fraud Claims; YouTube Ad Guidelines Confuse Content Makers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browser Flimflam A grabbing WSJ headline, “Microsoft and Google Browsers Had High Ad Fraud Rate,” obscures a relatively benign study from FraudLogix on browser-based fraud rates, which claims Internet Explorer and Chrome are the most affected. Of course, it’s all within a relatively small range (sub-5% […]
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OPINION: The Sell SiderFacebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around Facebook’s entry into header bidding is about disrupting Google’s dominance across its publisher stack, but there is a bigger development that […]
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Rubicon Project To Automate Direct Buys; The New York Times Isn't Afraid To Try New Things
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SSPrivate Rubicon Project said it will launch automated private marketplaces to bring more automation and scale to direct buys. “It brings the scale and predictability of guaranteed buying, executed via private marketplaces, over the [open] RTB, Deal ID infrastructure that every major buyer and seller are […]
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OPINION: Data-Driven ThinkingBridging The Data Gap Will Help Marketers Master Immersive Storytelling
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julian Baring, general manager, North America, at Adform If you’re looking for growth in digital media, look no further than video and native, where advertisers and tech companies alike are […]
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Facebook Fights Mobile Load Times; EU Telecom Regulators Ban Network-Level Ad Blocking
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Speeding Encouraged Continuing its crusade against slow mobile load times, Facebook will “pre-fetch” the contents of advertisers’ mobile websites. Word of the Google-like initiative was buried at the bottom of a blog post explaining how advertisers can improve their mobile web performance with Facebook’s existing suite […]
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OPINION: Data-Driven Thinking'Real-Time’ Marketing: Still Not Quite A Reality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of global data strategy and agency lead at Krux. The term “real time” is bandied about in the ad technology space almost as heavily as the […]
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OPINION: The Sell SiderFor Publishers, DMPs May Also Help Improve Content
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Hogg, UK managing director at Lotame. We think of a hammer as a single-use tool. Swing the hammer hard and pound a nail into place. But turn the hammer around and you’ll see […]
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Twitter Expands Pre-Roll Ad Program To Creators; Flipboard Offers Programmatic Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pre-Roll Take Flight Twitter will expand its pre-roll video ad program to individual content creators, Ad Age’s Garett Sloane reports. Twitter has sold skippable pre-roll ads to top publishers and media companies since 2013. Now it wants to help so-called influencers make money by cutting them […]
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Omnicom Gets McDonald's; Donald Trump's Campaign Relies On TV And Phone
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. I’m Lovin’ It Omnicom can add McDonald’s to its list of major account pickups this year, as the fast-food giant ends a 30-year relationship with Publicis Groupe’s Leo Burnett. The five-month McDonald’s review surfaced some controversy, with WPP dropping out of contention due to unheard of […]
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OPINION: On TV & VideoDoes Pinterest Have The Right Video Ad Strategy?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. Pinterest is the latest social media giant to embrace video, but as it pins its fortunes on the format, can it succeed where others have failed? While Pinterest has […]
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The Scatter Market Plateaus; Venture Capital Has Slowed For Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back To Basics After a scorching hot upfront period, Standard Media Index (SMI) notes the scatter market seems to have plateaued, writes Anthony Crupi at Ad Age. Case in point: The broadcast scatter market was down 10.5% YoY in June. Don’t read too much into it, […]
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OPINION: Data-Driven ThinkingWhat Marie Kondo Could Teach Marketers About Clutter
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Nitzberg, chief growth officer at ThinkVine. Japanese organization expert Marie Kondo advises a few simple steps to get a home in order. First, tackle the home in “categories,” such […]
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OPINION: The Sell SiderIf Vendors Sent Fewer Canned Emails, They Would Reach More Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall, vice president of advertising at Chegg. I receive a deluge of pitches from advertising networks, exchanges, supply-side platforms and every other ad tech acronym that aims to help publishers monetize their inventory. […]
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Apple Is Exploring A Video-Sharing Social Network; Fox Sports & Sports Illustrated Team Up Against ESPN
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Barbed Wire Bloomberg reports Apple is developing a video-sharing social network akin to Snapchat. With Apple’s knowledge of your contacts and its built-in camera, it has a powerful use case. But the project has to survive a rigorous overview by a “a team inside Apple […]
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OPINION: Data-Driven ThinkingAd Tech And Mar Tech Synergy: Implications For App Developers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longhenry, senior vice president of strategy, corporate and business development at Tapjoy. For the last 20 years, advertising technology has fueled development of the free internet and mobile services on […]
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OPINION: On TV & VideoWhen Will The Olympics Catch Up With How We Consume Media?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryce Clemmer, co-founder and CEO at Vadio. As soon as the opening ceremonies at the Summer Olympics started a few weeks ago, a chorus of angry voices emerged on social media. In an age […]
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Google Won't Hold Interstitials Against Mobile Apps; Bryant Park Participates In The Location Data Space
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Double Standard Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same standard, writes Lara O’Reilly for Business Insider. She points out Google’s AdMob still offers a mobile interstitial unit. It’s not that interstitials are less […]
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OPINION: Data-Driven ThinkingPrime M&A Targets: Ad Tech Companies That Own Customer Relationships
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Van Fleet, managing partner at Van Fleet Capital Strategies. Greek philosopher Heraclitus is credited with the observation that life’s only constant is change. Those in the digital media world […]
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Facebook Tries Out Autoplay Video With Sound; Google SEO Changes Will Be Bad For Interstitial Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported after Australian users first started seeing (and, uhh, hearing) the spots on Tuesday. Half of the test is more of an active prompt for sound than true autoplay audio, as a user […]