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Articles By AdExchanger
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Comic: Posted
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Apple Is Missing Out On Key Data; Amazon Disappoints Retailers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spoiling The Bushel Apple’s industry-leading privacy standards are less of a clear-cut advantage in the market than they used to be. Shuttering iAd because user privacy wasn’t compatible with programmatic demand may have been a no-brainer, but data collection and modeling is becoming more intertwined […]
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OPINION: Data-Driven ThinkingThree Years Later: Why Acxiom’s Acquisition of LiveRamp Worked
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Acxiom (NASDAQ: ACXM) formally acquired LiveRamp three years ago, on July 1, 2014, for $310 million, which was 22% of Acxiom’s market cap at the […]
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OPINION: On TV & VideoHow Pay-TV Operators Could Give Addressable A Boost
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Hock, head of business strategy and development, media and entertainment, at Adobe. EMarketer pegs the US addressable TV ad spend at $1.56 billion for 2017. That’s double the rate of 2016, which was double […]
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WPP Bets On Amazon; It's Also Still Fighting The Malware Attack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Guides The marketing world is still debating who could be the next contender to the duopoly, but WPP is clearly placing its bets on Amazon. Media agency Mindshare and performance marketing agency Possible are offering clients a shared media and ecommerce solution “across the […]
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Comcast Beat P&G As Top Ad Spender; WPP, And Others, Hit With Cyberattack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hey, Big Spender Comcast beat out Procter & Gamble as the top ad spender in 2016, according to Ad Age’s Leading National Advertisers report. P&G, which has ranked No. 1 on the list 42 out of the rankings’ 62 years, has been on a mission […]
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Google Likely To Get Its $1 Billion-Plus EU Fine From This Week; Podcast Ad Spend Is Increasing Rapidly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Me To EU The EU is expected to hit Google with a $1 billion-plus fine this week – but the money isn’t even the part that matters. A statement from a Google spokeswoman focuses on the shopper search favoritism raised by EU regulators in this […]
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OPINION: On TV & VideoDigital’s Brand-Safety Woes And Lessons From TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin O’Reilly, chief technology officer at TVSquared. Digital has borne the brunt of recent brand-safety issues. While there’s been a lot of talk about offline taking cues from online to improve ad measurement and […]
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Amazon Plans Ads Packages For NFL Games; Google Will Stop Scanning Emails For Ad Targeting Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Convergence Amazon plans to charge up to $2.8 million for ad packages surrounding the 10 Thursday night NFL games it will stream live this year, Reuters reports. According to unnamed sources, “Buyers also get to run ads on Amazon.com throughout the football season, which […]
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OPINION: Data-Driven ThinkingWith Latest Safari Release, Apple Fixes Its Cookie Glitch
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. For years, Apple’s Safari browser has endeavored to prevent advertising technology companies from tracking user web browsing behavior via cookies. And for years, ad tech […]
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OPINION: The Sell SiderFor Publishers, Anti-Fraud Measures Are The Best Defense Against Walled Gardens
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. The IAB Labs’ “ads.txt” initiative is one of several recently proposed solutions to minimize digital advertising fraud. Participating sellers, including supply-side platforms and publishers, would place a […]
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Accenture Interactive Gets Into Programmatic Video; Location Data Is About Boots On The Ground
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Au Revoir, Pre-Roll Accenture Interactive is getting into programmatic video – but not in the pre-roll way. In Cannes on Thursday, the agency division of Accenture launched a new ad unit that will programmatically overlay product placements on streaming video content. That could look like, for […]
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Wal-Mart Drops Tech Vendors Using AWS; US Travel Sales Go Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust Funding Wal-Mart Stores Inc. will drop tech vendors that run applications for the company on Amazon Web Services (AWS), the leading web hosting and data storage service, thereby prodding them to use Microsoft’s Azure instead. “It shouldn’t be a big surprise that there are cases […]
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OPINION: The Sell SiderAd Platforms Should Collaborate On Brand Safety Standards
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jon Burke, advertising lead at Automattic. Snapchat is the latest major publisher to go public with its brand safety partnerships. Prior to that, Facebook revealed that it would hire 3,000 new workers to focus on […]
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Amazon Brings Retail Fashion To Prime; TV Ads Get Shorter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Magic Wardrobe Amazon is ramping up the retail fashion arm of its Prime business in a big way. Subscribers will be able to order from three to 15 articles of clothing, try them on, send items back and only pay for ones they keep. It’s […]
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OPINION: Data-Driven ThinkingWill The Last App Advertiser Please Turn Off The Lights?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Guldimann, CEO at Parsec Media. A few months ago, I was asked to share a surprising or counterintuitive perspective I held on the digital ad landscape. So, I uncorked […]
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Google Toughens Its Stance On Extremist Content; Addressable Ads Come Together In Marketing Clouds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Gauntlet In the wake of recent terror attacks in London, Google is pledging to continue its crackdown on extremist content through a combination of technology and human intervention. On Sunday, Google said it will dedicate more resources toward identifying YouTube videos that include inflammatory religious […]
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OPINION: On TV & VideoP&G’s Marc Pritchard Is A Smart Guy, But He’s Wrong About Digital Video Advertising
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tod Loofbourrow, CEO at ViralGains. Last year, Procter & Gamble spent $8.3 billion on advertising, making the company the world’s top advertiser. Accordingly, the words of P&G CMO Marc Pritchard have enormous power. In […]
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Header Bidding Etymology; GDPR Reckoning Looms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Etymology An oral history of how the term “header bidding” was cemented in the market underscores the absurdity of ad tech jargon – but also its necessity. When AdExchanger first covered the topic two years ago, terms like “pre-bidding,” “tagless” and “advanced bidding” were being used […]
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OPINION: The Sell SiderHow Facebook Instant Articles Can Win Back Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. With their strong focus on user experience, Facebook and Google have frequently talked about how consumers don’t like slow-loading pages, especially on mobile. As a result, both […]
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Global Ad Spend To Hit $563B; Viacom Creates An Advanced Advertising Division
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crystal Ballin’ Global ad spend will hit $563 billion this year, according to a Dentsu Aegis Network forecast. Digital ad spend, expected to grow roughly 15% this year to $191 billion, will drive the overall growth. TV advertising, on the other hand, will grow 0.5%. And […]
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OPINION: On TV & VideoTo Capitalize On OTT, Buyers Will Seek ‘Intimacy’ In Digital-Video Ad Transactions
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re a brand marketer, would you like to see your ad running alongside nauseating video content? I thought not. My point is one about […]
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The Duopoly Is Scaring Away VCs; Consumers Adopt OTT
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Our Better Angels Facebook’s and Google’s seemingly indomitable position in ad tech is chasing VCs out of the category. Crunchbase data shows ad tech VC deals diminishing since 2014 and some “once-bright categories might be has-beens,” Jason Rowley writes at TechCrunch. “The moat just keeps growing […]
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The Brands Are Back On YouTube; Amazon Launches A Self-Serve Audience Match Tool
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. I Wish I Could Quit YouTube So much for the boycott. Most of the advertisers that paused their YouTube spend due to brand safety concerns have now paused their moral outrage and are back on the platform, according to Axios. Read more. Google exec Allan Thygesen […]
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ComScore Analyzed Cord-Cutter Behavior; Verizon Will Likely Be Slow To Integrate Yahoo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Score To Settle ComScore dug into the media consumption habits of 870 households that consist of true cord-cutters – people who dropped a subscription for cable or satellite TV – as well as for a larger set of households with both linear and OTT subscriptions. […]
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OPINION: On TV & VideoThe Increasingly Dire Economics Of The 30-Second Ad Spot
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tyler Pietz, principal at Two Rock Consulting. In wake of a recent series of highly publicized ad tech scandals, a gaggle of leading industry figures has wondered aloud if brands might be better served […]
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A Picture Is Worth A Thousand Words; App Store Search Ads Get Exploited
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Worth A Thousand Words As digital media gets more visual, image-based content has been endowed with new data and targeting features. Packaged-food brand Ripple Foods partnered with image recognition vendor GumGum to target ads against photos on a site. “People are used to scrolling and consuming […]
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OPINION: The Sell SiderThe Virtuous Cycle Of Ad Quality Enforcement
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Spencer Scott, head of media platforms at PCH/Media. How did it come to this? That’s the question digital publishers and advertisers have been asking themselves in recent years. Despite an abundance of creative ad […]
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Verizon Is Days Away From Closing On Its Yahoo Purchase; Alibaba Gets Big Returns From Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. There Can Be Only One (Portal) Yahoo’s shareholders approved its sale to Verizon for $4.48 billion on Thursday, clearing the way for the deal to close on June 13. More. No surprise: Jobs will be lost in the process. Oath, the combined AOL-Yahoo entity under parent […]
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Programmatic's Forgotten Potential; Ad Blockers Unfazed By Google's Ad Filter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Back To Basics “We as an industry have poisoned programmatic,” Hearts & Science CEO Scott Hagedorn told attendees of the Mumbrella360 conference on Tuesday. “We told clients … there was all these people with hands on keyboards that were doing bidding and going after inventory when […]