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Google Gets Social By Proxy; AdBlock Fast Is Back In The Google Play Store

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socialnetworkingHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Google + Twitter

Twitter’s head of US ad sales, Matt Derella, spoke with Digiday reporter Garett Sloane about an increasingly important engine of growth for the social media network: Google. Twitter is in beta with DoubleClick and a small brand roster to better demonstrate ROI for campaigns by linking ads to eventual sales. Google has also helped Twitter measure the impact of tweets shown in search results pages (which, Derella claims, extends Twitter’s monthly user count of 300 million people by an additional 500 million). More.

Back On The Block

After its ousting from the Google Play store earlier this month, AdBlock Fast is back in action. AdBlock Fast was one of the first apps to take advantage of the content-blocking API in Samsung’s new mobile browser – and it was also the first to get the boot. According to Google, it was kicked out for interfering with other third-party apps and services in the store. But, as TechCrunch’s Sarah Perez points out, that makes no sense – ad blocking was exactly what Samsung was inviting third-party developers to do. Now, with the reinstatement, it seems like Google is singing a different tune (or at least a more consistent one). If an app integrates with another app through an authorized channel like an API, that’s cool. But if a developer hinders another app’s ability to do business, it’s sayonara.

Be My Valentine

“Despite recent differences of opinion, ANA and 4A’s enjoy a long-term collaborative working relationship, based on mutual respect,’” writes ANA EVP Bill Duggan and 4A’s EVP Tom Finneran in a column at Ad Age. The piece tries to massage out some recent tension between the two trade orgs. Duggan and Finneran use most of their column inches to address the relatively innocuous matter of how agency “project work” is designated, but like a couple happily lost in small talk after a big argument, reconciliation seems to be the main point. More.

But Wait, There’s More!

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

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Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.