At Industry Preview 2015, a group of top publishers took a crack at what digital publishing looks like in 2015 in this panel led by MediaLink’s Wenda Harris Millard. Participants included:
Check out more Industry Preview videos here.
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. But publishers can use AI to speed up their ad ops tasks.
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
Snap is trying to combine multiple views of performance with its new attribution product, which unifies Snap data with data from mobile measurement partners.
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
