Home Analytics The Colliding Worlds of Attribution and Marketing Mix Modeling – Video

The Colliding Worlds of Attribution and Marketing Mix Modeling – Video


At Industry Preview 2015, a group of analytics pros discussed what attribution looks like in 2015 in this panel led by Gartner’s Martin Kihn. Participants included:

  • Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY
  • Jon Vein Co-founder & CEO, MarketShare
  • Michael Wexler, Director, Digital Insights and Marketing Effectiveness, Citi
  • Sunny Youn, Director, Digital Media Analytics, Epsilon

Check out more Industry Preview videos here.

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