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»marketing mix

The Colliding Worlds of Attribution and Marketing Mix Modeling - Video

At Industry Preview 2015, a group of analytics pros discussed what attribution looks like in 2015 in this panel led by Gartner's Martin Kihn. Participants included: Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY Jon Vein Co-founder & CEO, MarketShare Michael Wexler, Director, Digital Insights and Marketing Effectiveness, Citi Sunny Youn, Director, Digital Media Analytics, Epsilon Check... Continue reading »
by AdExchanger // February 4th, 2015 //
»

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