Home Ad Exchange News Amazon’s Display Ads; Salesforce.com’s Second Quarter Earnings

Amazon’s Display Ads; Salesforce.com’s Second Quarter Earnings

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

nlmExtending Amazon’s Data

As part of a test, Amazon has been placing display ads on some affiliate sites and paying on an impression (not conversion) basis. Blogger David Zatz takes the feature for a test drive and is pleasantly surprised despite minor bugs. “Amazon didn’t appear to honor my target CPM ($2), ” Zatz wrote on Friday. “But implementation and accessibility is dead simple. And, unlike Google Adsense [sic] which is primarily pay-per-click, Amazon CPM Ads are impression-based – an approach that hasn’t always been readily available to smaller sites.” Legions of publisher sites are part of the Amazon Associates affiliate program, creating an opportunity to extend the Amazon data set through more display placements in a way that the company can tightly control.

Cumulonimbus

Cloud software giant Salesforce.com reported total revenue of $1.3 billion for Q2 late last week, a big jump. “I don’t think there’s ever been a software that has grown at 38% at the $5 billion revenue line,” chirped CEO Marc Benioff. “We also had just phenomenal execution of our ExactTarget acquisition. … We’ve deeply integrated that into our enterprise.” Earnings release. ExactTarget, which cost the company a pretty penny ($2.5 billion) last year, bid farewell to CEO Scott Dorsey in May following the exit of Salesforce.com’s social ads offering VP, Peter Goodman.

Cookie Canvas

Writing for VentureBeat, Semcasting CEO Ray Kingman says a new cookie-free tracking method, known in some corners as Canvas Fingerprinting, is “playing with fire.” What’s more, according to Kingman, it might not work. Kingman suggests that everyone “step away from the JAVA code for a moment and get back to basics. Ad tech companies need to start thinking like marketing companies and focus on methods that improve the scale and quality of their reach. They need to recognize that they already have the ability to accurately serve audiences at scale without using cookies, universal IDs, or (especially) canvas fingerprinting.” Read on. Or, learn more about Canvas Fingerprinting, via researchers at Princeton and KU Leuven, a Belgian university.

Programmatic And APAC

PubMatic CEO Rajeev Goel spoke to Campaign Asia-Pacific about why automated ad buying has been slow to grow in APAC. According to Goel, the fragmentation of markets across Southeast Asia, Japan, China and Australia has hindered publishers from adopting programmatic strategies in earnest. But as PubMatic ramps up in the region, Goel doesn’t anticipate a tough sell.

Data-Driven DC

Extreme partisanship reigns in the capitol, but Dems and Republicans have found common cause in data-driven politicking on TV screens. The Washington Post reports DirecTV and Dish Network viewers can expect to encounter super personalized ads this election season, orchestrated through a DirecTV and Dish Network partnership dubbed “D2.” The ads will know in advance whether viewers are likely to vote absentee, if they’re undecided or if their loyalties lie with a specific party. More.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

You’re Hired!

But Wait. There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.