Home Ad Exchange News Wage Wars; Marketing Automation And Ad Tech Collide

Wage Wars; Marketing Automation And Ad Tech Collide

SHARE:

considering-talentHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

A Battle For The Wages

Writing for The Wall Street Journal, 4A CEO Nancy Hill comes to a pretty grim conclusion as to why the ad industry is starved for talent. With student loans on the rise, and with low average entry salaries in the ad biz, not all grads can afford to work in the industry. On Wednesday, ANA CEO Bob Liodice stepped into the ring. Agreeing with an apparent industrywide thirst for talent, Liodice argues that low entry wages have been endemic to advertising for decades. And the adoption of programmatic strategies and a move to take media in-house have compounded the problem, he says. WSJ’s Mike Shields takes a look at both sides of the debate.

Worlds Collide

Marketing automation and advertising technology are coming together through software integration, reports Ad Age. Although both fields have separate target audiences and aims says Ad Age, recent M&A suggests a turning of the tides. Marketing automation provider Marketo, for example, integrated with data provider Acxiom in recent months, in addition to programmatic ad-buying platform Turn. “I don’t think you’ve seen anybody yet articulate how a [automated ad-buying platform] fits literally in the business process workflow with a marketing automation system,” said Marketo CEO Phil Fernandez. “We intend to do that and to do that soon.” Read on.

Video Attribution

Conversion Logic, the startup endeavor of two former Visual IQ VPs, is coming out of stealth. The company’s goal is to help advertisers track and measure the effectiveness of video campaigns across devices. Cross-device attribution is, according to Conversion Logic CEO Trevor Testwuide, “relatively new technology … [which] has moved from the analytics professional to advertising and marketing, then to strategy and then media,” he said, adding, “Our clients are any data-driven company that wants to optimize ad spend in a holistic way.” In addition to launching on Thursday, Testwuide and co-founder Alison Lohse also unveiled a total $1.1 million in funding raised through a “founders’ round.” Read more via TechCrunch.

The Native Debate Deepens

In this week’s The Drift, Doug Weaver reviews the native ads trend. Weaver writes that separation of church and state, for advertising, “worked about as well on Madison Avenue as … in Tudor England.” Weaver also takes issue with the assumption that marketers and agencies aren’t producing winning storytelling. It’s much harder to move an audience with a banner ad, he writes, which is why marketers will explore every other available marketing channel – “packaging, publicity, events, public relations, retailer relationships, infomercials and, yes, native advertising.” Read it.

Social Path To Purchase

When it comes to driving offline sales for small businesses, Facebook is king of the social sites, according to a new study by marketing company G/O Digital. The research surveyed 1,000 social media users in the US, aged 18 to 29. Participants who consider Facebook to be the most useful social media for product research before in-store purchases were a resounding 62%. Pinterest and Twitter were neck and neck for second and third, at 12% and 11% respectively. Read more.

But Wait. There’s More!

Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.