Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
On Tuesday AOL UK announced that “all reserved inventory” is available programmatically across its owned and operated sites available –through AOL’s demand-side platform. This includes The Huffington Post, Engadget, Parentdish and more. AOL UK’s managing director, Noel Penzer, said the decision reaffirmed the company’s commitment to automation and signaled AOL UK’s belief that programmatic advertising will continue to drive digital budgets. Read the press release. As tech gets commoditized industrywide, having exclusive access to inventory may be an increasingly important consideration in choosing an ad or marketing tech stack.
SimpleReach announced on Tuesday that it had raised $9 million, which the startup will use to expand its measurement capabilities. The company offers content marketing and native ad measurement, working with clients such as The New York Times, Forbes, The Huffington Post and The Atlantic. SimpleReach measures content performance for its publisher clients and predicts how much social media traffic each article will drive by scoring each feature. Publishers can then choose to promote its strongest content through ad spots on Facebook, Twitter, LinkedIn, Outbrain, Nativo, StumbleUpon and TripleLift. Read more via TechCrunch.
Nuanced Mobile Targeting
Facebook announced new tools on Tuesday that expand precise targeting abilities for mobile app ads, which now let marketers reach audiences on specific mobile device models. “For example,” Facebook explained in a blog post, “you can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version of 3.0, who are on Wi-Fi. Previously you could only target iOS or Android, minimum OS version and Wi-Fi only users.” Read the blog post.
Facing The Music
Investing (More) In Mobile
Advertisers will spend more on smartphones and tablets this year than on newspapers and radio, according to eMarketer estimates. Mobile ad spend will grow 83% to reach $18 billion by the end of the year, although considering the amount of time Americans spend on devices analyst say mobile ad spend could be much higher. “The location capabilities inherent in mobile are a big factor driving a lot of ad revenue into the mobile space,” said Angela Steele, CEO for the IPG-owned mobile marketing firm Ansible Mobile. Read more via The Wall Street Journal.
Axing The Check In
The superfluous “just checking in” email is the kiss of death for sellers, says seller domo Doug Weaver in this week’s edition of The Drift. Followups of this kind aren’t likely to advance a sale, he argues, adding, “It’s a tough habit to break, but nothing could be more destructive to the rep’s reputation and perceived value.” Instead, Weaver suggest that sellers establish a deadline in their original pitch and invite the buyer to decline the offer. Read more.
- Simulmedia Hires Mark Green From Nielsen – Multichannel News
- Tremor Video Hires Sue Hunt To Lead Programmatic Sales In Europe – press release
- Dstillery Names Paul Cushman CRO – press release
- Active International Bets On Programmatic, Appoints Izenman New CDO – MediaPost
But Wait. There’s More!
- YuMe Launches Ngage, A Multi-Screen Interactive Video Ad Unit – press release
- ComScore Ranks Top 50 U.S. Desktop Web Properties For June 2014 – comScore
- Quantifind Raises $12M To Translate Social Media Data Into Sales – TechCrunch
- Marketron Provides New Location-Based Advertising Solution – press release
- iHeartRadio Partners With AdsWizz To Monetize Its Digital Audience – press release
- Rocket Fuel Expands Self-Service Platform With Features Tailored to Independent Agencies – Yahoo! Finance
- InMobi Unveils Game Monetization Solution – press release