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Facebook Tests A Buy Button; Time’s Native Team

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Buying Ad Button

Facebook is testing a new buy button that will appear on in-feed ads and is being trialed by a handful of SMBs in the US. The feature lets users purchase products without ever leaving Facebook. According to a Facebook blog post, the buy button was designed with with privacy and security in mind. “None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.” Learn more.

Time’s Native Creative

Time has assembled a team of eight, charged with handling the publishing company’s native advertising efforts. On the unit, among other execs, is Sports Illustrated Group Creative Director Chris Hercik and Senior VP for Marketing and Sales Development Priya Narang. The team will work with advertisers, brand editors and publishers to design and implement native programs across all 25 of Time’s publications. This is not Time’s first native rodeo. The company’s Content Solutions has offered custom content services for years. Branded Solutions Group also adds a some native strategizing to Time’s mix, if more brand-focused. Read more at Ad Age.

Ad Network For iOS

Premium display ads from Amazon Mobile Ad Network can now be incorporated into iOS, according to an Amazon developer blog post on Thursday. “The Amazon Mobile Ads API lets you place high-quality display ads from the Amazon Mobile Ad Network in your app, helping you better monetize your apps and gain access to highly relevant ads from brand advertisers, including Amazon and its subsidiaries.” With the news came the announcement that Amazon’s iOS ad support is now also available in the UK, Germany, France, Spain and Italy, for static click-through banners, rich-media expandable banners and interstitial ads. Read on at Gigaom.

More Buying

On Thursday, Twitter bought payments infrastructure startup CardSpring. In a blog post, Twitter described the acquisition as a way to help “merchants work with leading publishers to create online-to-offline promotions.” Terms of the deal were not disclosed, but CardSpring’s blog post suggests that the company will integrate into Twitter while keeping its current publisher, financial and retail partners. Read on via The Next Web.

Very Pinteresting

Pinterest has a new tool that may have some hidden potential for targeted ads. Across desktop, users will now see a new selection of specialized interests, based on that person’s favorite post categories. The idea is to bring content recommendations to users based on their interests… hmm. Pinterest has made no mention yet of marketing potential. Read the blog post.

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