Home Ad Exchange News Calls For Programmatic Reform; Targeted Victory Gives Data Access

Calls For Programmatic Reform; Targeted Victory Gives Data Access

SHARE:

programmaticreformHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Reform!

360i President Jared Belsky calls for programmatic reform in a column for AdAge, citing confusion about automation, opaque operating models and a general lack of integration. “Agencies are in the business of being trusted advisors,” he says. “Current programmatic models aren’t designed around this trusted advisor theory, which is leading more marketers to consider taking programmatic inhouse. This can be a daunting and challenging undertaking for most brands, as programmatic talent can be very costly and the capital investment around this model is very real.” Read it.

Playing Politics

The Romney/Ryan campaign failed in its 2012 presidential bid, but its campaign donor list lives on. Targeted Victory and its self-service arm, Targeted Engagement, are giving its users access to that dataset through a political audience exchange. “It’s a fundraising arms race” out there, Targeted Victory co-founder Michael Beach told AdExchanger. “We’re licensing this data and making it available again. … Even if you’re running for dog catcher somewhere, you’ll have access, and that’s something that’s never been done on the right or the left before.” Details here.

Androids In India

Mobile advertising is booming in the Asia-Pacific market. The region has seen 70% year-over-year growth in mobile ad impressions, according to new research from Opera Mediaworks. The report [get it] also found that India is the biggest driver of mobile ad impressions in APAC – up 260% since July 2013 – a trend driven largely by the country’s rapid shift from feature phones to smart devices. Of that, Android’s share is an impressive 41.7% to iOS’s tiny .04%.More on that.

Europe’s Mad For Programmatic Video

Ad spend across the pond is rapidly shifting to digital video, according to Adap.tv’s “European State of the Video Industry” report. “With the advent of new data-driven practices – including the rapid adoption of private marketplaces and the growth of programmatic TV – there are new opportunities (and obstacles) that advertisers, agencies and publishers must understand in order to continue to capitalise on consumer demand for video,” reads the report. Though DSPs remain the dominant buying channel, private marketplaces were the runner-up method.  Read more via The Drum.

Sales Architects

“I think I’ve nailed what great sellers do: they engineer experiences,” writes Doug Weaver in The Drift. “The mediocre ones? They’re the ones who get all caught up in the performance they’re giving, the lines they recite, and the slides they flip through.” Sales pitches could benefit from less scripting and more architecting, according to Weaver. Read how.

Subscribe

AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

You’re Hired!

But Wait. There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.